Download - BMI: Local Travel Agency
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BMI: Local Travel Agency
MMENTREP, Prof Saguinsin, 5/16/2011
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Brick & Mortar Characteristics
Market: Local, Any type of travelerMarket: Local, Any type of travelerMarketing: Proximity-centric, WoMMarketing: Proximity-centric, WoMMVP: To provide MVP: To provide personalizedpersonalized consulting and consulting and affordable custom travel arrangementsaffordable custom travel arrangementsRevenue: Commission based, transaction Revenue: Commission based, transaction based, percentage of salesbased, percentage of sales
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Brick & Mortar Characteristics
Fixed Costs: Rent, Utilities, Salaries 10 people Fixed Costs: Rent, Utilities, Salaries 10 people (travel agents, maintenance, accountant, etc.)(travel agents, maintenance, accountant, etc.)Distribution Channels: Travel AgentsDistribution Channels: Travel AgentsCustomer Relations: Travel AgentsCustomer Relations: Travel Agents
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Why change? Technology & Globalization
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Why change? Technology & Globalization
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Differentiation.
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Differentiation.Fixed Costs: Website Maintenance/SEO, Fixed Costs: Website Maintenance/SEO, Salaries 4 people (travel agent, contact center Salaries 4 people (travel agent, contact center agent, marketer, accountant, etc.)agent, marketer, accountant, etc.)Distribution Channels: Contact Center AgentsDistribution Channels: Contact Center AgentsCustomer Relations: Contact Center AgentsCustomer Relations: Contact Center Agents
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PARTNER NETWORK
1.Airline companies2.Tourism spot owners3.Hotels and Resorts4.Local travel organizations5.Business offices6.Individuals/ Frequent Travelers (personal) /Adventurers
COST ACTIVITIES
1.Receiving client requests2.Coordinating with partner networks3.Continuing coordination and consultation with clients4.Maintaining client relationships5.Maintaining office / equipment6.Collection of fees
OFFER
To provide consulting
and custom travel
arrangements within client constraints/ preferences
CUSTOMER SEGMENTSALL Travelers:
Business Travelers/ Families going on vacation/Single Travelers/Group
Travelers
CUSTOMER RELATIONS
Personal Customer Service
REVENUE STREAMSPremium from
partner networks;Fees collected from
clients
DISTRIBUTION CHANNELS
Travel agents located in the office
CORE RESOURCES
Travel Agents (customer service)
Office spaceCommunication
equipment: phone lines, computers and
internet, fax
COST STRUCTURE
Salaries and AdminRentUtilities
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PARTNER NETWORK
Airline companies
Tourism Lodging Providers
Transportation Service Providers
Local Travel Orgs
Special Interest Bloggers
COST ACTIVITIES
Website Maintenance
Contact Center
Social Media/Network and Blog Marketing
R&D
OFFER:
To provide a personalized
experience by providing
consulting and affordable
custom medium to long
travel arrangements with excellent
customer service
CUSTOMER SEGMENTS
A/B market Couples,
Families, and Small Groups all over the
world.
CUSTOMER RELATIONS
Attentive
Attention to Detail
Customer Oriented
REVENUE STREAMS
3%, 5%, 7% of Total Cost.
% of Transactions from Customer Networks
DISTRIBUTION CHANNELS
Internet, Social
Networking, Email, Chat
CORE RESOURCES
Website
Customer Service
COST STRUCTURE
Marketing
R&D
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BMI: Virtual Travel Consultants
MMENTREP, Prof Saguinsin, 5/16/2011