Download - BOF AMERICAS 2013: Autoliv
Company Name
facebook.com/brightideabof
Lets go round again……..
BOF 2013
Greg Thompson
Director, Corporate Engineering
Company Name
facebook.com/brightideabof facebook.com/brightideabof
[VIDEO]
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Lets go round again……
The Challenge as a Project
Preparation Phase
Live Phase
Evaluation Phase
No Dead Air!
Key Lessons
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Global D
Sr Director
Identifies
Challenge Kick Off
4 5 1 2 3 4
Initial
Evaluation of
ideas
1 2 3 1 2 3
Live Phase
Challenge
Leader
Assigned,
Challenge
Developed
and Home Page
created
Close
Inform
Global
Safety NET
Crowd of
Challenge
Launch
via
Newsletter
function
Preparation Phase Live Phase Evaluation Phase
Circulate
Proposals
for Management
Review and
approval
Pick usable ideas
Recognize
Key contributors
Technical
evaluation
team
Cross
Functional
Management
Ideas
converted to:
•Development
project
•New challenge
•Research
project
Option
to
extend
Weekly
Review and
Blog by
Challenge
leader
Published
events
Active Monitoring
and
Commenting
By Evaluators
safety NET Challenge Process
Company Name
facebook.com/brightideabof facebook.com/brightideabof
1/7 1/14 1/21 1/28 2/4 2/11 2/18 2/25 3/4 3/11 3/18 3/25 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/10 6/17 6/24 7/1 7/8 7/15 7/22 7/29 8/5 8/6 8/7 8/8
Calender Week Group 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35
Announcements Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog
Newsletter Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Challenge 1 A Prep Live Evaluation
Challenge 2 B Preparation Live Evaluation
Challenge 3 C Preparation Live Evaluation
Challenge 4 D Preparation Live Evaluation
Challenge 5 E Preparation Live Evaluation
Challenge 6 F Preparation Live Evaluation
Current timing
Governance Meeting
No more than one week with no Live Challenge! Maintain momentum!
Back to back projects
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Make the Challenge/ Campaign a project in its own right!
Repeatable
Structured
Familiar and therefore Scalable To Challenge leaders, administrators and the community
A “learning” tool to capture lessons learned
With a clear goal Deliver ideas to address the Challenge!
But…..
Retain flexibility for the inherent unpredictability!
The Challenge as a Project
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Global D
Sr Director
Identifies
Challenge Kick Off
4 5 1 2 3 4
Initial
Evaluation of
ideas
1 2 3 1 2 3
Live Phase
Challenge
Leader
Assigned,
Challenge
Developed
and Home Page
created
Close
Inform
Global
Safety NET
Crowd of
Challenge
Launch
via
Newsletter
function
Preparation Phase Live Phase Evaluation Phase
Circulate
Proposals
for Management
Review and
approval
Pick usable ideas
Recognize
Key contributors
Technical
evaluation
team
Cross
Functional
Management
Ideas
converted to:
•Development
project
•New challenge
•Research
project
Option
to
extend
Weekly
Review and
Blog by
Challenge
leader
Published
events
Active Monitoring
and
Commenting
By Evaluators
safety NET Challenge Process
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Pick a Challenge Ensure that this is something that will be supported
Better if it is something that will happen anyway
Pick a Challenge Leader Needs some “personality” and desire to engage
Create the Challenge Question Spouse test
Establish initial Evaluation Criteria To get Evaluators on the same page
Pick Evaluation team Prepare them to engage during live phase
Preparation Phase
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Global D
Sr Director
Identifies
Challenge Kick Off
4 5 1 2 3 4
Initial
Evaluation of
ideas
1 2 3 1 2 3
Live Phase
Challenge
Leader
Assigned,
Challenge
Developed
and Home Page
created
Close
Inform
Global
Safety NET
Crowd of
Challenge
Launch
via
Newsletter
function
Preparation Phase Live Phase Evaluation Phase
Circulate
Proposals
for Management
Review and
approval
Pick usable ideas
Recognize
Key contributors
Technical
evaluation
team
Cross
Functional
Management
Ideas
converted to:
•Development
project
•New challenge
•Research
project
Option
to
extend
Weekly
Review and
Blog by
Challenge
leader
Published
events
Active Monitoring
and
Commenting
By Evaluators
safety NET Challenge Process
Company Name
facebook.com/brightideabof facebook.com/brightideabof
System Administrator and Challenge Leader meet weekly Review ideas Check “direction” the community is taking Provide feedback to community through Blog
Perhaps create “Stimulation” events or prompts
Active Monitoring Evaluators check ideas as they come in and make comments, ask questions, engage with community
Communications Weekly Enterprise Newsletter to whole community informs of new challenges, and then reminds them
Our best tool for increasing participation!
Weekly Challenge Blog to those who have registered with Challenge Give feedback, guidance and “steering” to community
Live Phase
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Global D
Sr Director
Identifies
Challenge Kick Off
4 5 1 2 3 4
Initial
Evaluation of
ideas
1 2 3 1 2 3
Live Phase
Challenge
Leader
Assigned,
Challenge
Developed
and Home Page
created
Close
Inform
Global
Safety NET
Crowd of
Challenge
Launch
via
Newsletter
function
Preparation Phase Live Phase Evaluation Phase
Circulate
Proposals
for Management
Review and
approval
Pick usable ideas
Recognize
Key contributors
Technical
evaluation
team
Cross
Functional
Management
Ideas
converted to:
•Development
project
•New challenge
•Research
project
Option
to
extend
Weekly
Review and
Blog by
Challenge
leader
Published
events
Active Monitoring
and
Commenting
By Evaluators
safety NET Challenge Process
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Evaluation Phase
Initial down selection of ideas Engineering judgment of Evaluation team
Refinement of team and criteria
Deeper assessment of remaining ideas Score carding, workshops, 9 panel charts
“Converge with care” Combine interesting/ similar ideas
Propose “winning” ideas to Executive Sponsor Combination of “scores”, engineering judgment and gut feel
Management review and decisions
Arrange recognition of “winners”
Transfer “Challenge” project output to development teams
Company Name
facebook.com/brightideabof facebook.com/brightideabof
1/7 1/14 1/21 1/28 2/4 2/11 2/18 2/25 3/4 3/11 3/18 3/25 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/10 6/17 6/24 7/1 7/8 7/15 7/22 7/29 8/5 8/6 8/7 8/8
Calender Week Group 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35
Announcements Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog Blog
Newsletter Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Challenge 1 A Prep Live Evaluation
Challenge 2 B Preparation Live Evaluation
Challenge 3 C Preparation Live Evaluation
Challenge 4 D Preparation Live Evaluation
Challenge 5 E Preparation Live Evaluation
Challenge 6 F Preparation Live Evaluation
Current timing
Governance Meeting
No more than one week with no Live Challenge! Maintain momentum!
No Dead Air!
Company Name
facebook.com/brightideabof facebook.com/brightideabof
Key Lessons
1. As far as possible, don’t launch a Challenge just for fun! Ensure it is helping ideate around a real need that would be addressed anyway!
2. Treat the Challenge like a project, run it end to end! • Including robust hand off!
3. Let the process evolve, Challenge by Challenge
4. Be flexible! Understand that there is a random element to this method, which is in part why we do it! • Be ready to improvise and react to what is emerging!
5. Treat the Community with respect!
Company Name
facebook.com/brightideabof facebook.com/brightideabof
“Innovation is about getting results!
If there’s no result, it’ ain’t innovation”
Company Name
facebook.com/brightideabof facebook.com/brightideabof
THANK YOU!