Download - Book Jacket Presentation
![Page 1: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/1.jpg)
![Page 2: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/2.jpg)
introduction: annabel
Book cover design has always been changing and adapting until the recent development of E-reading devices.
Introduction
![Page 3: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/3.jpg)
![Page 4: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/4.jpg)
intro to penguin: pearl
The iconic Penguin book covers root back to 19th century. The evolution of Penguins cover design is paralleled with the evolution of the graphic design and illustration practices together.
Penguin books-
History
![Page 5: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/5.jpg)
intro to penguin: pearl
![Page 6: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/6.jpg)
Penguin cover layout analysis : george
The white stripe - Publication nameAuthor name Genre title
Boldini Ultra Bold & Gill Sans.
Penguin books-
Layout analysis
![Page 7: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/7.jpg)
Penguin cover layout analysis : george
![Page 8: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/8.jpg)
Penguin books-
Colour codes
Orange for fiction Green for crime
![Page 9: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/9.jpg)
Penguin books-
Colour codes
Dark blue for biography Red for playsAnd cerise for travel and adven-
![Page 10: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/10.jpg)
Penguin Books-
Publishers
To give you a sense of scale in terms of how Penguins were received, 9 publishers formed the British Publishers’ Guild to resist the unstoppable and affordable Penguins books.
![Page 11: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/11.jpg)
![Page 12: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/12.jpg)
Book covers-
Digital Books
In a digital form book covers no longer protects and binds the pages.Things like slipcases and dust jackets are now defunct.
![Page 13: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/13.jpg)
![Page 14: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/14.jpg)
Book covers-
Childrens books
“ Good design is absolutely crucial. A book will only succeed if it looks really good. Children are such sophisticated judges and they are the first to reject a book because of its cover” - Francesca Dow, 2009.
![Page 15: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/15.jpg)
Book covers-
Childrens booksTV can also aid sales within this area, as children can become attached to the characters and stories on screen.
![Page 16: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/16.jpg)
Book covers-
Roald Dahl
Quentin Blake manages to bring each book to life through use of strong character design and his own distinct style.
![Page 17: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/17.jpg)
Book covers-
Roald Dahl
![Page 18: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/18.jpg)
Book Covers-
Chick Flicks
Recently the ‘50 Shades of Grey’ series cover is being copied in hope of reflecting it’s success.
![Page 19: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/19.jpg)
![Page 20: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/20.jpg)
Book covers-
Illustrator Feedback
“I think book jackets in the UK are pretty poor at the moment. They all feel so similar. A good jacket should grab your attention, arrest your eyes. Pull you in. Be something you’d like people to see you read on the underground. Not be like something else that sold well.” - Martin O’Neill
![Page 21: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/21.jpg)
![Page 22: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/22.jpg)
American designs tend to state the obvious and tell the story of what’s inside whereas UK covers tend to be more illusive and conceptual.
Book covers-
Variations
![Page 23: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/23.jpg)
![Page 24: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/24.jpg)
With the Harry Potter series, the US and UK versions were illustrated by different artists. The American versions have a more childish and cartoonish style
Book covers-
Harry Potter
![Page 25: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/25.jpg)
![Page 26: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/26.jpg)
- In the UK, versions with adult cover art were printed to increase the audience. The title of the first book was changed to ‘The Sorcerers Stone’ to the appeal to the US market.
Book covers-
Harry Potter
![Page 27: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/27.jpg)
![Page 28: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/28.jpg)
There are no set rules, though the director usually has a rough idea of what they want. Sometimes you get a synopsis, instead of having to read the whole book as there might be little time.
Book covers-
Commissioning
![Page 29: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/29.jpg)
![Page 30: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/30.jpg)
Between £400 - £1000 depending on the seller. (Paperbacks usually better paid than hardbacks.)
Book covers-
Fees
![Page 31: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/31.jpg)
![Page 32: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/32.jpg)
“It’s not a case of summing up the book as I thought it would be but just making a cover that’s going to sell the book - those two things are quite different” - Andy Smith.
Book Covers-
Andy Smith
![Page 33: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/33.jpg)
![Page 34: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/34.jpg)
It shows a departure from the original Penguin cover design and is a prime example of how penguin is evolving with illustration practice.This is echoed in the combination of the classical literature of Jane Eyre with the contemporary use of colour, design and printing techniques.
Penguin books-
Jessica Hische
![Page 35: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/35.jpg)
![Page 36: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/36.jpg)
“I don’t think you should be thinking of doing sole-ly book covers, it would be pretty impossible to try and make a living off just that” - Chris Martin
Book covers-
illustrators
![Page 37: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/37.jpg)
Work of Chip Kidd (Above, top) and Matthew Richardson (Above)
![Page 38: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/38.jpg)
We conducted a questionnaire about the appeal of book jackets. Results showed that the majority of people preferred hand rendered type. This reflects the current trend of including this within both the adult and children’s market.
Book Covers-
Questionnaire
![Page 39: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/39.jpg)
![Page 40: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/40.jpg)
Where will we see books in the future? Viewing a book cover in a shop is different from on an electronic device
Book covers-
The future
![Page 41: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/41.jpg)
![Page 42: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/42.jpg)
Some Publishers are already responding to the change. Domino is taking into account the new formats of reading. - They have a distinctive image focused design and the usual information like titles and author names are often not incorporated.
Book covers-
The future
![Page 43: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/43.jpg)
![Page 44: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/44.jpg)
“If the physical book, as we’ve come to call it, is to resist the challenge of the e-book, it has to look like something worth buying, and something worth keeping” – Julian Barnes.
Book covers-
The future
![Page 45: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/45.jpg)
![Page 46: Book Jacket Presentation](https://reader033.vdocument.in/reader033/viewer/2022042903/568c527c1a28ab4916b6e1e2/html5/thumbnails/46.jpg)