Download - Book Keeping Marketing Ideas
TheIdeasGuy.com.au
“People can copy what we do, but not
who we are.”Martin Daley, Head of People, Virgin Blue
TheIdeasGuy.com.au
The Message
What are the most important things you need to say to Customers?
KEY MESSAGES
TheIdeasGuy.com.au
Develop Your Key Messages
ACME Book-Keeping is MYOB certified• All our staff have been trained to Grade 6 MYOB ....• They update their knowledge ...
ACME Book-Keeping makes financial management simple• We have a three-step process that ....• We ensure we never speak industry jargon ....
ACME Book-Keeping’s number 1 aim is to reduce your tax liability• We are constantly meeting with the ATO to learn about ...• We’ve won the Gold Award each year for ....
ACME Book-Keeping staff are very accessible• We’re open 8.30AM to 6.00PM ....• Our online support is available 6.00AM to 9.00PM
TheIdeasGuy.com.au
Here’s How To Do It...
1. Write down those key benefits that your business provides to Clients
2. Support each of these benefits with statements of fact
TheIdeasGuy.com.au
Here’s How To Do It...
1. Write down those key benefits that your business provides to Clients
2. Support each of these benefits with statements of fact
Write them as if you were writing to an old friend
TheIdeasGuy.com.au
It’s a big, long list...
• TV
• Newspapers (State, Suburban & Regional)
• Radio (Melbourne & Regional)
• Magazines
• Outdoor
• Newsletters
• Brochures
• Car Signage
• Websites
• Search Engines
• Sponsorship
• Direct Marketing
• Information Evenings
• Joint Promotions
• Word-Of-Mouth
TheIdeasGuy.com.au
Criteria For Choosing Where...
• Where do your Customers look to find businesses like yours?
• Wastage.
• Cost.
• How comfortable are you with the medium?
• Accountability.
TheIdeasGuy.com.au
Stationary
Voice Mail
PR
Advertising
Presentations
Website
E-Mail Signatures
Logo Design & Usage
Business CardsThank-You Cards
Office Design
Website
Phone AnsweringSignage
Invoices
YOUR BUSINESS
Car Ad
TheIdeasGuy.com.au
To Look Sharp You’ll Need Meaningful, Well-Presented Livery...
• Logo
• Business Card
• Letterhead
• Follower
• Invoice
• Email Signature
• With Comps
• Web Skin
TheIdeasGuy.com.au
Social MediaOnline tools that allow us to generate content,
interact & engage in peer-to-peer conversations and exchanges.
TheIdeasGuy.com.au
Get A Flexible Plan...
• Create your key messagesFollow the template I provide
• Establish your identityAcross all Touch Points
• Spread the wordChoose mediums you’re comfortable with
One piece at a time
TheIdeasGuy.com.au
“People can copy what we do, but not
who we are.”Martin Daley, Head of People, Virgin Blue
TheIdeasGuy.com.au
Getting me working with you...
• Marketing Coaching$180 / hour, minimum 4-sessions, money back guarantee
• WebinarsMinimum 20 people, selected topics, $50 for 30-45 min
• Marketing SeminarsTell me what you’ like to cover & I’ll tailor make a seminar
• Add value to your ClientsIntroduce me to them & you’ll be the hero!
• Spiff Me Up PackageTake up the offer