T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
DATA CATALOGUE APPENDIX GEODEMOGRAPHIC SEGMENTATION SYSTEMS SEPTEMBER 2011 This Appendix i s des igned for use wi th t he main DATA CATALOGUES for The Br i t ish Populat i on Survey, and The Br i t i sh Market ing Survey. Both of these documents can be downloaded f rom ht tp : / /www.thebps.co.uk The GEODEMOGRAPHIC SEGMENTATION SYSTEMS have been added to the surveys as permiss ions have been granted. As par t of the process of inc lus ions of these systems we have actual ly gone back through our ent i re database and ‘ re t r o- f i t ted’ them in each case. In the ear l y sec t ions of 2008 in par t icular , t he data col l ec t i on was not des igned wi th these in mind, so where insuf f i c ient data is avai l able i n a record we have al l ocated the relevant records to t he ‘Unc lass i f ied’ segment. In our normal adherence to the usual codes of Ethics , we regard i t as paramount that no respondent t o any of our surveys may be ident i f i ed as such. Where mul t i p le Segmentat i on Models are i nc luded f rom a s ing le suppl i er , c ross anal ys is between the models at the deepes t leve l can, in cer tain f i e lds, ident i f y respondents wi thin an ext remely smal l range of pos tcodes. W ith fur ther cross analys is in t he f i e lds of fami ly make-up thi s could come very c lose to i dent i f y i ng a respondent i f used by a profess ional database analyst w i th access to t he under ly ing segmentat ion data f r om the or i ginal suppl ier . Therefore, w i th the agreement o f the suppl i ers , we have i dent i f ied that smal l number of potent ial cases, and al l ocated t hem to ‘Unc lass i f ied’ to preserve t he i r absolu te anonymity . As an addi t iona l precaut ion, we have also adopted a methodology f or pre- tabular record swapping. This type of methodology was intensely developed by the Off i ce of Nat i onal Stat is t i cs to preserve anonymit y i n the data output f rom the Census. The Br i t ish Populat i on Survey has adopted this t ype of method, as a precaut i on against acc idental disc losure as a resul t of combinat i ons of segment c l ass i f i cat i ons f r om di f ferent suppl iers The contents of the cata logue are la i d out t o re f l ec t t he way that t he data appears in the data de l ivery sof tware, to enable rapid access for Users. To obtain detai led in format i on regarding the under ly ing s t ructures and rat ionales for each of the Segmentat ion Models , or to contac t the Suppl i ers in each case for fur ther informat i on, please use the f ol l owing webl i nks to thei r appropr ia te web pages : -
OAC Output Area
Classification
ht tp :/ /areaclassi f icat ion.org.uk /
AFD Software Ltd CENSATION ht tp :/ /www.afd.co.uk /censat ion.asp
CACI Ltd ACORN ht tp :/ /www.caci .co.uk /acorn-c lassif icat ion.aspx
Experian Ltd MOSAIC ht tp :/ /stra tegies.exper ian.co.uk /
Acxiom Corporat ion PersonicX Geo ht tp : / /www.acxiom.co.uk /products_and_services/data_solut ions/personicX_segmentat ion/Pages/PersonicXSegmentation.aspx
Beacon Dodsworth Ltd P2, People & Places http://www.beacon-dodsworth.co.uk/uploads/f i les/p2-brochure.pdf
Callcredit
Informat ion Group
Ltd
CAMEO UK http://www.cal lcredit .co.uk/products-and-
services/consumer-market ing-data-and-
segmentation/cameo-classi f icat ions
I f you have any spec i f i c quer i es about the content o f th is catalogue, any sugges t ions for expansion of the quest ionnai re, or requi re fur ther informat ion about any aspect of The Br i t ish Populat i on Survey, p lease contact
us a t [email protected]
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
THE BRITISH POPULATION SURVEY DATA CATALOGUE GEODEMOGRAPHIC SEGMENTATION APPENDIX GROUP/CRITERIA RESPONSES FULL TEXT
OAC OUTPUT AREA CL ASSIFICATION
OAC SUPER GROUP
1 : B lue Co l la r Commun i t i es 1 : B lue Co l la r Commun i t i es
2 : C i ty L i v ing 2 : C i ty L i v ing
3 : Count rys ide 3 : Count rys ide
4 : P rospe r ing Suburbs 4 : P rospe r ing Suburbs
5 : Cons t ra ined by Ci rcums tances 5 : Cons t ra ined by Ci rcums tances
6 : Typ ica l Tra i ts 6 : Typ ica l Tra i ts
7 : Mul t icu l tu ra l 7 : Mul t icu l tu ra l
Unc lass i f ied Unc lass i f ied
OAC GROUP
1a: Te rraced B lue Co l la r 1a: Te rraced B lue Co l la r
1b: Younger B lue Co l la r 1b: Younger B lue Co l la r
1c : Olde r B lue Col la r 1c : Olde r B lue Col la r
2a: Trans ient Commun i t ies 2a: Trans ient Commun i t ies
2b: Se t t led i n t he Ci ty 2b: Se t t led i n t he Ci ty
3a: V i l lage L i f e 3a: V i l lage L i f e
3b: Agr i cu l tu ra l 3b: Agr i cu l tu ra l
3c : Access ib le Coun t rys i de 3c : Access ib le Coun t rys i de
4a: Prosper i ng Younger Fami l i es 4a: Prosper i ng Younger Fami l i es
4b: Prosper i ng O lde r Fami l ies 4b: Prosper i ng O lde r Fami l ies
4c : P rosper ing Semis 4c : P rosper ing Semis
4d: Th r i v ing Suburbs 4d: Th r i v ing Suburbs
5a: Seni or Communi t i es 5a: Seni or Communi t i es
5b: Older Worke rs 5b: Older Worke rs
5c : Publ ic Hous ing 5c : Publ ic Hous ing
6a: Se t t led Househo lds 6a: Se t t led Househo lds
6b: Leas t Dive rgen t 6b: Leas t Dive rgen t
6c : Young Fami l i es in Ter r aced Homes 6c : Young Fami l i es in Ter r aced Homes
6d: Aspi r i ng Househol ds 6d: Aspi r i ng Househol ds
7a: As ian Communi t i es 7a: As ian Communi t i es
7b: Af ro -Car ibbean Commun i t ies 7b: Af ro -Car ibbean Commun i t ies
Unc lass i f ied Unc lass i f ied
OAC SUB - GROUP
1a1: Te r raced B l ue Co l l ar (1) 1a1: Te r raced B l ue Co l l ar (1)
1a2: Te r raced B l ue Co l l ar (2) 1a2: Te r raced B l ue Co l l ar (2)
1a3: Te r raced B l ue Co l l ar (3) 1a3: Te r raced B l ue Co l l ar (3)
1b1: Younger B lue Col la r (1) 1b1: Younger B lue Col la r (1)
1b2: Younger B lue Col la r (2) 1b2: Younger B lue Col la r (2)
1c1: O lde r B lue Co l la r (1 ) 1c1: O lde r B lue Co l la r (1 )
1c2: O lde r B lue Co l la r (2 ) 1c2: O lde r B lue Co l la r (2 )
1c3: O lde r B lue Co l la r (3 ) 1c3: O lde r B lue Co l la r (3 )
2a1: Trans i ent Communi t i es (1) 2a1: Trans i ent Communi t i es (1)
2a2: Trans i ent Communi t i es (2) 2a2: Trans i ent Communi t i es (2)
2b1: Set t led in the C i t y ( 1) 2b1: Set t led in the C i t y ( 1)
2b2: Set t led in the C i t y ( 2) 2b2: Set t led in the C i t y ( 2)
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
OAC (CONTINUED)
3a1: V i l l age L i fe (1) 3a1: V i l l age L i fe (1)
3a2: V i l l age L i fe (2) 3a2: V i l l age L i fe (2)
3b1: Agr i cu l t u ra l (1 ) 3b1: Agr i cu l t u ra l (1 )
3b2: Agr i cu l t u ra l (2 ) 3b2: Agr i cu l t u ra l (2 )
3c1: Access ib le Count rys ide (1 ) 3c1: Access ib le Count rys ide (1 )
3c2: Access ib le Count rys ide (2 ) 3c2: Access ib le Count rys ide (2 )
4a1: P rosper ing Younger Fami l i es (1 ) 4a1: P rosper ing Younger Fami l i es (1 )
4a2: P rosper ing Younger Fami l i es (2 ) 4a2: P rosper ing Younger Fami l i es (2 )
4b1: P rosper ing Olde r Fam i l ies (1 ) 4b1: P rosper ing Olde r Fam i l ies (1 )
4b2: P rosper ing Olde r Fam i l ies (2 ) 4b2: P rosper ing Olde r Fam i l ies (2 )
4b3: P rosper ing Olde r Fam i l ies (3 ) 4b3: P rosper ing Olde r Fam i l ies (3 )
4b4: P rosper ing Olde r Fam i l ies (4 ) 4b4: P rosper ing Olde r Fam i l ies (4 )
4c1: P rosper ing Semis (1) 4c1: P rosper ing Semis (1)
4c2: P rosper ing Semis (2) 4c2: P rosper ing Semis (2)
4c3: P rosper ing Semis (3) 4c3: P rosper ing Semis (3)
4d1: Th r i v ing Suburbs (1 ) 4d1: Th r i v ing Suburbs (1 )
4d2: Th r i v ing Suburbs (2 ) 4d2: Th r i v ing Suburbs (2 )
5a1: Senio r Commun i t i es (1 ) 5a1: Senio r Commun i t i es (1 )
5a2: Senio r Commun i t i es (2 ) 5a2: Senio r Commun i t i es (2 )
5b1: Ol de r Workers (1) 5b1: Ol de r Workers (1)
5b2: Ol de r Workers (2) 5b2: Ol de r Workers (2)
5b3: Ol de r Workers (3) 5b3: Ol de r Workers (3)
5b4: Ol de r Workers (4) 5b4: Ol de r Workers (4)
5c1: Pub l i c Hous ing (1 ) 5c1: Pub l i c Hous ing (1 )
5c2: Pub l i c Hous ing (2 ) 5c2: Pub l i c Hous ing (2 )
5c3: Pub l i c Hous ing (3 ) 5c3: Pub l i c Hous ing (3 )
6a1: Set t led Households (1 ) 6a1: Set t led Households (1 )
6a2: Set t led Households (2 ) 6a2: Set t led Households (2 )
6b1: Leas t D iv ergent (1) 6b1: Leas t D iv ergent (1)
6b2: Leas t D iv ergent (2) 6b2: Leas t D iv ergent (2)
6b3: Leas t D iv ergent (3) 6b3: Leas t D iv ergent (3)
6c1: Young Fami l i es i n Te r raced Homes (1 ) 6c1: Young Fami l i es i n Te r raced Homes (1 )
6c2: Young Fami l i es i n Te r raced Homes (2 ) 6c2: Young Fami l i es i n Te r raced Homes (2 )
6d1: Asp i r i ng Households (1 ) 6d1: Asp i r i ng Households (1 )
6d2: Asp i r i ng Households (2 ) 6d2: Asp i r i ng Households (2 )
7a1: As ian Commun i t ies ( 1 ) 7a1: As ian Commun i t ies ( 1 )
7a2: As ian Commun i t ies ( 2 ) 7a2: As ian Commun i t ies ( 2 )
7a3: As ian Commun i t ies ( 3 ) 7a3: As ian Commun i t ies ( 3 )
7b1: A f ro -Ca r ibbean Communi t i es (1) 7b1: A f ro -Ca r ibbean Communi t i es (1)
7b2: A f ro -Ca r ibbean Communi t i es (2) 7b2: A f ro -Ca r ibbean Communi t i es (2)
Unc lass i f ied Unc lass i f ied
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
CENSATION
AFFLUENCE A : Weal thy A : Weal thy
B : P rosperous B : P rosperous
C : Comfo r tab le C: Comfo r tab le
D : S t r i v ing D: S t r i v ing
E : S t ruggl ing E : S t ruggl ing
Unc lass i f ied Unc lass i f ied
L IFESTAGE V : Young s ing les V : Young s ing les
W : Young f ami l i es W : Young f ami l i es
X: Older fami l i es X: Older fami l i es
Y : Empty nes ts and
senio rs Y : Empty nes ts and sen io rs
Unc lass i f ied Unc lass i f ied
SEGMENT AW01 AW01 Fu l l t ime managers and p ro fess iona ls wi t h h igh i ncomes , occas ional ma i l o rder users
AW07 AW07 Emp loyed fu l l t ime in educat ion, f inance and bus iness se rv i ces , wi t h h igh incomes – occas ional mai l o rde r users
AW09 AW09 Fu l l t ime publ ic servants w i t h wel l above average incomes
AX02 AX02 Above average f u l l t ime i ncomes f rom f i nance indus t ry , l i v ing in de tached houses – occas ional mai l o rde r use rs
AX03 AX03 Soc ia l grade AB wi th h i gh incomes, l iv ing in detached houses . Occas ional ma i l o rde r use rs , some wi t h l ow qua l i f ica t ions
AX05 AX05 H igh ly qua l i f i ed, l iv ing in detached houses , soc ia l g rade AB. Occas ional users o f mai l orde r on h igh incomes
AX06 AX06 Econom ica l l y ac t i ve wi t h mor tgaged houses and we l l above average incomes . Occas ional ma i l o rder users
AX10 AX10 Chr i s t ians l iv ing in semi -de tached houses wi th above average i ncomes
AY04 AY04 Managers , sen ior o f f ic ia ls and prof ess iona ls wi t h h igh incomes . Occas ional mai l orde r use rs
AY08 AY08 Emp loyed as p rofess ionals and sen io r manage rs in ag r icu l t ur e , bus iness serv ices and educat i on, wi t h h igh incomes
BV20 BV20 H igh ly qua l i f i ed profess ionals and manage rs wi th h igh incomes, employed in f i nance, bus i ness serv i ces and soc ia l / pers ona l se rv i ces
BW11 BW11 Emp loyed fu l l t ime in f inance and bus iness serv i ces wi t h h i gh i ncomes
BW18 BW18 H igh ly qua l i f i ed profess ionals and manage rs wi th h igh incomes, employed in f i nance, bus i ness serv i ces and soc ia l / pers ona l se rv i ces
BX15 BX15 Emp loyed fu l l t ime in o f f i ces and shops buyi ng the i r own homes on an average income
BY12 BY12 P ro fess iona ls i n educat i on wi t h h igh i ncomes . Occas ional ma i l o rde r use rs
BY13 BY13 Emp loyed i n ag r i cu l tu re wi t h some p rofess iona ls l i v ing in de tached houses on h igh incomes
BY14 BY14 Chr i s t ians emp loyed i n ag r i cu l tu re and educat ion wi t h h igh i ncomes . Occas ional users o f ma i l o rde r
BY16 BY16 Many re t i red Chr is t i ans . Occas ional use rs o f ma i l o rder
BY17 BY17 L iv ing in detached houses , employed in agr i cu l t ure . H igh users o f mai l o rder and f requent suppor ters o f cha r i t ies
BY19 BY19 Emp loyed i n educat ion wi t h some profess ionals . Occas iona l use rs o f ma i l o rder , some have been widowed
BY21 BY21 Chr i s t ians l iv ing in semi -de tached houses wi th average incomes . Occas ional mai l orde r use rs .
CV29 CV29 L iv ing in f l a ts , work ing in the ho te l t rade, f i nance, bus iness serv i ces and heal t h se rv i ces wi th some h igh i ncome p rof ess iona ls
CV30 CV30 H igh ly qua l i f i ed workers i n f i nance and bus iness serv i ces wi t h some h i gh income p ro fess iona ls
CV31 CV31 Fu l l t ime s tudents , wo rk ing in ho te l s and educa t i on wi th some medica l exper ience . Occas ional suppo r te rs o f cha r i t i es
CW26 CW26 H indus and Mus l ims, many employed in the t ranspor t sec tor wi t h some o f f i ce and shop s ta f f
CW28 CW28 L iv ing in ter raced hous ing , manua l wo rke rs i n the re ta i l sec tor . H igh ma i l o rder users
CX22 CX22 Many fac to ry and manual workers i n manufac tu r ing and re ta i l . Buy ing t he i r own houses , some on average incomes
CX27 CX27 Manua l and fac to ry wo rke rs in manufac tu r ing, cons t ruc t ion and re ta i l , buy ing t he i r houses on be l ow average incomes
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
CENSATION (CONTINUED)
CY23 CY23 Ret i red Chr i s t ians l iv ing in semi -detached houses wi t h moderat e mai l o rder use, some wi t h no qual i f i ca t ions
CY24 CY24 Ret i red Chr i s t ians , some moderate mai l o rder use rs , l i v ing in de tached houses wi t h h i gh qua l i f i ca t ions
CY25 CY25 Ret i red Chr i s t ians wi t h sk i l l ed t r ades and exper ience in ag r i cu l t u re . H igh ma i l o rde r use rs wi t h i n t ermed ia te qua l i f i ca t ions
DV36 DV36 L iv ing in pu rpose bu i l t f l a t s , work ing in hote l s , bus iness and hea l t h serv ices . Somet imes suppor t cha r i t i es
DW32 DW32 L iv ing in ter raced houses . Manual worke rs i n manu fac tur ing and re ta i l
DW33 DW33 H indus , Mus l ims and S ikhs work ing in re ta i l and t ranspor t , wi t h some not us ing mai l orde r a t a l l
DW41 DW41 P rocess suppor t s ta f f employed in manufac tu r i ng and re ta i l , on low incomes
DX34 DX34 No p rofessed re l i g ion, wi t h l ow leve ls o f qua l i f ica t ions . Manual worke rs reading popul ar newspapers
DX39 DX39 Emp loyed i n manufac tur i ng , cons t ruc t ion and re ta i l as suppo r t s ta f f . Many read popula r newspapers
DX40 DX40 Emp loyed i n manufac tur i ng , cons t ruc t ion and re ta i l . Have no qual i f ica t ions and read popu lar newspapers
DX42 DX42 Very low i ncomes – e i t he r unemp loyed or i n the hote l t rade, but somet imes suppor t cha r i t ie s
DY35 DY35 Ret i red Chr i s t ians who f requent ly suppor t cha r i t i es
DY37 DY37 Ret i red wi thou t qual i f i ca t ions , wi t h e xper i ence in manu fac tur ing . Some suppor t cha r i t i es some o f t he t ime
DY38 DY38 Ret i red wi thou t qual i f i ca t ions , read popu la r newspapers
EV46 EV46 L iv ing in pu rpose bu i l t f l a t s ; employed in the ho te l t rade ; o f t en do not use ma i l o rde r . On v ery l ow i ncomes
EW44 EW44 Mus l ims in soc ia l and pr iv ate rented accommodat i on, who somet imes suppor t cha r i t i es
EW45 EW45 Low leve l employment , l i v ing in soc ia l and p r i vate rented accommodat i on and read ing popu lar newspapers
EW50 EW50 Soc ia l ren t ing o f pu rpose bu i l t f l a ts , v ery l ow i ncomes , some do no t use ma i l o rde r
EX49 EX49 Soc ia l ren t ing o f pu rpose bu i l t f l a ts , read popu lar newspapers and some do not use mai l o rder
EY43 EY43 Ret i red, soc ia l grade E, wi t h no qual i f ica t ions . Read i ng popul ar newspapers wi t h some l iv ing in te r r aced househo lds
EY47 EY47 Ret i red Chr i s t ians wi t h no qual i f ica t ions p rev ious ly i n process suppor t and e lementary occupat ions , some in semi -detached houses wi t h bo th soc i a l and p r iv ate rent ing
EY48 EY48 Soc ia l grade E , re t i red wi t h exper ience of personal hea l t h se rv ices . Some do not use mai l o rder
EY51 EY51 Soc ia l grade E , re t i red wi t h exper ience of e l ementary occupat ions in heal t h . Some do no t use mai l o rde r
EY52 EY52 Soc ia l grade E , re t i red wi t h exper ience of e l ementary occupat ions in manufac tu r ing. Some do no t use mai l o rder but do look af t er g rand-ch i ld ren
Unc lass i f ied Unc lass i f ied
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
ACORN - - - ST ANDARD
CATEGORY 1 Wea l t hy Achievers 1 Wea l t hy Achievers
2 Urban P rospe r i t y 2 Urban P rospe r i t y
3 Comfo r tab ly Of f 3 Comfo r tab ly Of f
4 Moderate Means 4 Moderate Means
5 Hard Pressed 5 Hard Pressed
6 Unc lass i f ied 6 Unc lass i f ied
GROUP 1 A Weal t hy Ach ievers 1 A Weal t hy Ach ievers
1 B Af f l uen t Greys 1 B Af f l uen t Greys
1 C F lou r ish i ng Fami l i es 1 C F lou r ish i ng Fami l i es
2 D P rosperous Pro fess iona ls 2 D P rosperous Pro fess iona ls
2 E Educa ted Urban i t es 2 E Educa ted Urban i t es
2 F Aspi r i ng S ing les 2 F Aspi r i ng S ing les
3 G S ta r t i ng Out 3 G S ta r t i ng Out
3 H Secure Fam i l i es 3 H Secure Fam i l i es
3 I Set t l ed Suburb ia 3 I Set t l ed Suburb ia
3 J P rudent Pens ioners 3 J P rudent Pens ioners
4 K As ian Communi t i es 4 K As ian Communi t i es
4 L Pos t - I ndus t r i a l Fami l i es 4 L Pos t - I ndus t r i a l Fami l i es
4 M B lue Co l la r Roots 4 M B lue Co l la r Roots
5 N S t rugg l i ng Fami l i es 5 N S t rugg l i ng Fami l i es
5 O Burdened S ing les 5 O Burdened S ing les
5 P High Rise Hardship 5 P High Rise Hardship
5 Q I nner C i t y Advers i ty 5 Q I nner C i t y Advers i ty
6 U Unc lass i f ied 6 U Unc lass i f ied
SEGMENT 1 A 1 1 A 1 Weal thy mature prof ess ionals , l a rge houses
1 A 2 1 A 2 Weal thy wo rk ing fam i l ies wi th mor tgages
1 A 3 1 A 3 V i l l ages wi th weal t hy commute rs
1 A 4 1 A 4 Wel l -o f f manage rs , l a rge r houses
1 B 5 1 B 5 O lde r a f f l uent p rofess ionals
1 B 6 1 B 6 Fa rming commun i t i es
1 B 7 1 B 7 O ld peopl e , det ached homes
1 B 8 1 B 8 Ma ture coup les , sma l le r det ached homes
1 C 9 1 C 9 Olde r f ami l i es , p rosperous suburbs
1 C 10 1 C 10 Wel l -o f f work ing f ami l i es wi t h mor tgages
1 C 11 1 C 11 Wel l -o f f managers , de tached houses
1 C 12 1 C 12 La rge fami l i es and houses in ru ra l areas
2 D 13 2 D 13 Wel l -o f f p ro fess ionals , la rger houses and conver ted f l a t s
2 D 14 2 D 14 O lde r p rofess ional s in suburban houses and apar tmen ts
2 E 15 2 E 15 Af f l uen t u rban pro fess ionals , f l a ts
2 E 16 2 E 16 Prosperous young p rof ess iona ls , f l a t s
2 E 17 2 E 17 Young educated worke rs , f l a t s
2 E 18 2 E 18 Mul t i -e thn ic young, conver ted f la ts
2 E 19 2 E 19 Suburban pr i vate l y rent ing p rofess ionals
2 F 20 2 F 20 S tudent f l a t s and cosmopol i t an share rs
2 F 21 2 F 21 S ing les and share rs , mul t i -e thn ic areas
2 F 22 2 F 22 Low income s ing les , smal l rented f la ts
2 F 23 2 F 23 S tudent te r races
3 G 24 3 G 24 Young coup les , f l a t s and ter races
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
ACORN - - - ST ANDARD (CONTINUED)
3 G 25 3 G 25 Whi te-co l l a r s ing l es / share rs , ter races
3 H 26 3 H 26 Younger whi t e-co l l a r coup les wi t h mor t gages
3 H 27 3 H 27 M idd le i ncome, home own ing areas
3 H 28 3 H 28 Work ing fami l i es w i th mor tgages
3 H 29 3 H 29 Ma ture f ami l i es i n suburban semis
3 H 30 3 H 30 Es tab l i shed home owni ng workers
3 H 31 3 H 31 Home own ing As ian fami l y areas
3 I 32 3 I 32 Ret i red home owners
3 I 33 3 I 33 M idd le income, o lde r couples
3 I 34 3 I 34 Lowe r i ncomes , o lder peop le , semis
3 J 35 3 J 35 E lde r l y s i ng les , purpose bu i l t f l a ts
3 J 36 3 J 36 O lde r people , f l a t s
4 K 37 4 K 37 Crowded As ian t e r races
4 K 38 4 K 38 Low income As ian f ami l i es
4 L 39 4 L 39 Sk i l led o l de r fami l i es , t er races
4 L 40 4 L 40 Young work ing f ami l i es
4 M 41 4 M 41 Sk i l l ed workers , semis and te r races
4 M 42 4 M 42 Home own ing f ami l i es , ter r aces
4 M 43 4 M 43 Older people , ren ted te r races
5 N 44 5 N 44 Low income l arge r f ami l ies , semis
5 N 45 5 N 45 Low income, o lde r people , smal l er semis
5 N 46 5 N 46 Low income, rout ine j obs , ter races and f l a t s
5 N 47 5 N 47 Low income fami l i es , t er raced es ta tes
5 N 48 5 N 48 Fami l i es and s ing le pa rent s , semis and ter races
5 N 49 5 N 49 La rge fami l i es and s ing le parent s , many ch i l d ren
5 O 50 5 O 50 S ing le e lde r l y peop le , counc i l f l a ts
5 O 51 5 O 51 S ing le paren ts and pens ioners , counc i l te r races
5 O 52 5 O 52 Fam i l ies and s ing l e pa rents , counc i l f l a t s
5 P 53 5 P 53 Old people , many h igh -r i se f la t s
5 P 54 5 P 54 S ing les and s ing l e paren ts , h igh- r i se es ta t es
5 Q 55 5 Q 55 Mu l t i -e thn ic pu rpose bu i l t es ta tes
5 Q 56 5 Q 56 Mu l t i -e thn ic c rowded f l a ts
6 U 57 6 U 57 Unc lass i f ied
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
ACORN - - - HEALTH
GROUP 1 Ex is t i ng Prob l ems 1 Ex is t i ng Prob l ems
2 Fu tur e P rob lems 2 Fu tur e P rob lems
3 Poss ib le Futu re Concerns 3 Poss ib le Futu re Concerns
4 Hea l t hy 4 Hea l t hy
5 Unc lass i f ied 5 Unc lass i f ied
SEGMENT 1 .1 1 .1 – O lde r couples , t rad i t i ona l d ie ts , card iac i ssues
1 .2 1 .2 – D isadvan taged e lde r l y , poor d ie t , ch ron ic hea l t h
1 .3 1 .3 – Vul ne rab le d i sadvan taged, smokers wi th h igh le ve ls o f obes i ty
1 .4 1 .4 – Pos t indus t r i a l pens ioners wi t h l ong t e rm i l l ness
1 .5 1 .5 – Depr iv ed ne i ghbourhoods wi t h poor d ie t , smokers
1 .6 1 .6 – E lder l y wi t h assoc ia t ed heal th i ssues
1 .7 1 .7 – Home owning pens ioners , t r ad i t i ona l d ie ts
1 .8 1 .8 – D isadvan taged ne ighbourhoods wi t h poor d ie t and severe heal th i ssues
2 .1 2 .1 – Poo r s ing le pa ren t f ami l i es wi t h l i f es ty le re l a ted i l lnesses
2 .2 2 .2 – Mul t i -e thn ic , h igh smok ing, h i gh fas t food consumpt ion
2 .3 2 .3 – U rban es tates wi th sedentary l i f es t y le and low f ru i t & veg consumpt ion
2 .4 2 .4 – Depr iv ed mul t i -e thn ic es ta tes , smokers and overwe ight
2 .5 2 .5 – D isadvan taged mul t i e t hn ic younger adul ts , wi t h h igh l eve ls o f smok ing
3 .1 3 .1 – Less a f f l uent ne ighbourhoods , h igh f as t f ood , s edenta ry l i f es ty les
3 .2 3 .2 – A f f l uent heal thy pens ioners d in ing out
3 .3 3 .3 – Home owning o lde r coupl es , h igh leve ls o f f a t & confec t ionery
3 .4 3 .4 – A f f l uent pr ofess ional s , h igh a l cohol consumpt ion , d in ing ou t
3 .5 3 .5 – Low income fami l i es wi t h some smokers
3 .6 3 .6 – A f f l uent fami l i es wi t h some d ie ta ry concerns
4 .1 4 .1 – Young mobi l e popul a t ion wi t h good hea l t h and d ie t
4 .2 4 .2 – Younger a f f l uen t , hea l t hy profess iona ls
4 .3 4 .3 – S tuden ts and young profess iona ls , l i v ing wel l
4 .4 4 .4 – Towns and v i l l ages wi th average heal th and d ie t
4 .5 4 .5 – M ixed communi t i es w i t h bet t e r t han average hea l th
4 .6 4 .6 – A f f l uent t owns and v i l lages wi th exce l l ent heal t h and d ie t
U Unc lass i f ied
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
ACORN - - - EDUCATION
GROUP A Contextua l ly Chal lenged A Contextua l ly Chal lenged
B Depr i ved Founda t ions B Depr i ved Founda t ions
C Disconnec ted Ne ighbou rhoods C Disconnec ted Ne ighbou rhoods
D Met ropo l i t an Asp i re rs D Met ropo l i t an Asp i re rs
E Educat iona l ly Hes i tant E Educat iona l ly Hes i tant
F Asp i r a t i ona l Fami l i es F Asp i r a t i ona l Fami l i es
G A f f l uen t Es tab l i shment G A f f l uen t Es tab l i shment
U Unc lass i f i ed U Unc lass i f i ed
SEGMENT A 1 A 1 Younger f ami l i es , t rad i t iona l i ndus t r ia l a reas , educat iona l l y depr i ved
A 2 A 2 Large r f ami l i es , economic b l ight , l ow at ta i n ing ch i l dren
A 3 A 3 Es tab l i shed dep r iv ed commun i t ies , educat iona l c ha l l enges
B 4 B 4 Inner -c i t y ove rc rowd ing , f ami l y i ns tab i l i t y , poor a t t a inment
B 5 B 5 Low- r i se overc rowd ing , fam i l y ins tab i l i t y , poor a t t a inment
B 6 B 6 Dep r i ved over-c rowded , mul t i -e thn ic , educat iona l ly l ow-at ta i n ing
C 7 C 7 Dec l i n ing pos t -war es ta tes , educat i ona l l y d i sa f fec ted
C 8 C 8 Whi te B r i t i sh ter races , be low average at ta i nment
D 9 D 9 Impover i shed As ian te r races , educa t i ona l l y improv ing
D 10 D 10 D ive rse met ropol i t an a reas , ave rage at ta inment
E 11 E 11 T rad i t iona l ne ighbou rhoods , o l de r ch i ld ren, educa t iona l pa r i t y
E 12 E 12 Poore r es tab l ished t e r races , m idd l i ng a t t a inment
E 13 E 13 Young f ami l i es modern ne ighbourhoods , average a t ta inment
E 14 E 14 Younger ch i l d ren , non-met ropol i t an a reas , average a t ta inment
E 15 E 15 Mature fam i l i es , semi - rura l towns , educat iona l l y engaged
E 16 E 16 Mature fam i l i es , semi -suburban, educa t iona l l y engaged
F 17 F 17 S ta r te r households , ear l y years , educa t iona l l y asp i r i ng
F 18 F 18 Asp i r i ng home-buye rs , modern ne i ghbourhoods , educa t iona l expec tat ions
F 19 F 19 Fa i r l y a f f luent , o lder f ami l i es , h igher educat iona l goals
F 20 F 20 A f f luent wel l -educated pa rent s , younger ch i l d ren
F 21 F 21 A f f luent fami l i es , o lde r ch i l dr en, good a t ta inment
G 22 G 22 Manager i a l fami l i es , semi - rur a l areas , s ign i f ic ant a t ta inment
G 23 G 23 A f f l uen t , we l l educa ted commute r fam i l i es , h igh at t a inment
G 24 G 24 Most a f f l uen t , h igh l y educated fami l i es , excep t i ona l a t t a inment
U 25 U 25 E lde r l y a reas of mob i le / tempora ry househo ld spaces
U 26 U 26 M i l i ta ry A reas
U 27 U 27 Communa l dwel l i ngs and o the r unc l ass i f i ed
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
MOSAIC - - - ST ANDARD
GROUP A A lpha Terr i t o ry A A lpha Terr i t o ry
B Profess iona l Rewa rds B Profess iona l Rewa rds
C Rura l So l i tude C Rura l So l i tude
D Sma l l Town Div ers i ty D Sma l l Town Div ers i ty
E Ac t ive Ret i rement E Ac t ive Ret i rement
F Suburban Mindsets F Suburban Mindsets
G Caree rs and K ids G Caree rs and K ids
H New Homemake rs H New Homemake rs
I Ex-Counc i l Communi ty I Ex-Counc i l Communi ty
J C la imant Cu l t u res J C la imant Cu l t u res
K Upper F loo r L iv ing K Upper F loo r L iv ing
L E lde r l y Needs L E lde r l y Needs
M Indus t r i a l Her i tage M Indus t r i a l Her i tage
N Ter raced Mel t i ng Pot N Ter raced Mel t i ng Pot
O L ibe ra l Op in ions O L ibe ra l Op in ions
Unc lass i f ied Unc lass i f ied
TYPE A01 A01 Global Power B roke rs
A02 A02 Voices o f Au tho r i t y
A03 A03 Bus iness C lass
A04 A04 Ser i ous Money
B05 B05 Mid-Career C l imbers
B06 B06 Yes ter day ’s Capta ins
B07 B07 D is t i nc t i ve Success
B07 B08 Dormi to ry V i l lagers
B09 B09 Escape t o t he Count ry
B10 B10 Par i sh Guard ians
C11 C11 Squi res Among Loca ls
C12 C12 Count ry Lov ing E lders
C13 C13 Modern Agr ibus iness
C14 C14 Farm ing Today
C15 C15 Up land St ruggle
D16 D16 S ide S t reet S ing l es
D17 D17 Jacks of A l l T rades
D18 D18 Ha rdwork ing Fami l i es
D19 D19 Innate Conservat i ves
E20 E20 Go lden Re t i remen t
E21 E21 Bungal ow Qu ietude
E22 E22 Beachcombe rs
E23 E23 Balcony Downs i ze rs
F24 F24 Garden Suburb i a
F25 F25 Produc t ion Managers
F26 F26 Mid -Market Fami l i es
F27 F27 Shop Floo r A f f luence
F28 F28 As ian A t t a i nment
G29 G29 Foot loose Manage rs
G30 G30 Soccer Dads and Mums
G31 G31 Domest ic Comfo r t
G32 G32 Ch i ldcare Years
G33 G33 Mi l i ta ry Dependants
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
MOSAIC - - - ST ANDARD (CONTINUED)
H34 H34 Buy- to-Let Te rr i to ry
H35 H35 B rownf ie l d P ioneers
H36 H36 Foo t on t he Ladder
H37 H37 Fi rs t to Move In
I 38 I 38 Se t t led Ex-Tenan ts
I 39 I 39 Choice R ight t o Buy
I 40 I 40 Legacy of Labour
I 41 I 41 St ressed Bor rowers
J42 J42 Worn-Out Worke rs
J43 J43 S t ree twise K ids
J44 J44 New Paren ts in Need
K45 K45 Smal l B lock S ing l es
K46 K46 Tenement L iv ing
K47 K47 Depr i v ed V iew
K48 K48 Mu l t icu l tu ra l Towers
K49 K49 Re-Housed Mig ran ts
L50 L50 Pens ioners in B l ocks
L51 L51 Shel te red Sen io rs
L52 L52 Meals on Wheels
L53 L53 Low Spending Elde rs
M54 M54 C l ock ing Of f
M55 M55 Backyard Regenera t ion
M56 M56 Sma l l Wage Owners
N57 N57 Back- t o-Back Bas ics
N58 N58 As ian Ident i t i es
N59 N59 Low-Key S ta r t e rs
N60 N60 G loba l Fus ion
O61 O61 Conv iv ia l Homeowners
O62 O62 Crash Pad Profess ionals
O63 O63 Urban Cool
O64 O64 Br ight Young Things
O65 O65 An t i -Mate r ia l is ts
O66 O66 Un iv ers i t y Fr inge
O67 O67 Study Buddies
Unc lass i f ied Unc lass i f ied
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
MOSAIC - - - F INANCIAL
GROUP A Success fu l Star t A Success fu l Star t
B Happy Housemates B Happy Housemates
C Surv i v ing Coupl es C Surv i v ing Coupl es
D On the B read L i ne D On the B read L i ne
E F lou r i sh ing Fami l ies E F lou r i sh ing Fami l ies
F Credi t Hungry Fami l i es F Credi t Hungry Fami l i es
G Gi ld-edged L i fes ty le G Gi ld-edged L i fes ty le
H Mid l i fe A f f l uence H Mid l i fe A f f l uence
I Modes t M id- years I Modes t M id- years
J Advanc ing S tatus J Advanc ing S tatus
K Ageing Workers K Ageing Workers
L Weal thy Ret i rement L Weal thy Ret i rement
M E lder l y Dep r iv at ion M E lder l y Dep r iv at ion
Unc lass i f ied Unc lass i f ied
TYPE A01 A01 Up & Coming E l i t e
A02 A02 Prof ess iona l So los
A03 A03 Oppor tun i t i es and Overdraf ts
B04 B04 Look ing t o the Fu ture
B05 B05 L imi ted L i ve l i hoods
B06 B06 Caref ree K ick -of f
B07 B07 Books and Beer
C08 C08 Get t i ng By A lone
C09 C09 So l i t ary E f f or t
D10 D10 S t ra in i ng the Budget
D11 D11 Ch i l d- ra i s i ng Cha l lenge
D12 D12 Poor P rospec ts
E13 E13 Ful l y Commit ted Funds
E14 E14 Independent Inves tors
E15 E15 Conf ident Consumers
E16 E16 Fam i l y Focused Finance
E17 E17 Work - l i f e Balance
F18 F18 Overspending Op t im is t s
F19 F19 Savvy B ig Spenders
F20 F20 Downscal e Mor tgagees
F21 F21 Hocked t o t he Hi l t
G22 G22 Cream of the Crop
G23 G23 Corpora te Top Dogs
G24 G24 Smart Money
G25 G25 Proper t y Tycoons
G26 G26 Conse rvat iv e Accumulato rs
H27 H27 Asset - r ich Achieve rs
H28 H28 Dependable Comfo r t
H29 H29 Ra t Race Escapees
I 30 I 30 Convent iona l P rogress ion
I 31 I 31 Caut ious Bor rowers
J32 J32 Venerable Work fo rce
J33 J33 Fami l y Values
J34 J34 On Course f or Ret i remen t
K35 K35 Inadequat e P rov is ions
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
MOSAIC - - - F INANCIAL (CONTINUED)
K36 K36 Pennywise Economy
K37 K37 Sunset S ing les
K38 K38 Seasoned State Re l iance
L39 L39 Greys in the P ink
L40 L40 Wel l -o f f Down- t raders
L41 L41 Vin t age Coupl es
L42 L42 Low Cash Fl ow E lders
M43 M43 O ld - fash i oned Prudence
M44 M44 Shoes t r i ng Seni ors
M45 M45 Pens ione rs in Need
Unc lass i f ied Unc lass i f ied
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
MOSAIC - - - - PUBLIC SECTOR
GROUP A A Res ident s o f iso la ted ru ra l communi t i es
B B Res ident s o f sma l l and m id -s i zed t owns wi t h s t rong loca l roo ts
C C Wea l t hy people l iv ing in the mos t sought a f ter ne ighbourhoods
D D Success fu l p ro fess ionals l i v ing in subu rban o r semi - ru ra l homes
E E M idd le i ncome fami l i es l i v ing in moderate suburban semis
F F Couples wi t h young ch i ld ren in comfo r tab le modern hous ing
G G Young, we l l -educa ted c i ty dwe l l ers
H H Coup les and young s ing l es in smal l modern s tar t e r homes
I I Lowe r i ncome worke rs i n urban t e r races in o f t en d i verse a reas
J J Owne r occupi ers i n o lde r -s ty le hous i ng in ex - indus t r i a l a reas
K K Res ident s wi th su f f i c ien t i ncomes in r i ght - to- buy soc ia l hous i ng
L L Ac t iv e e lde r l y peop le l iv ing in p leasant re t i rement l ocat ions
M M E lder l y peop le re l i ant on s ta te suppo r t
N N Young peop le ren t i ng f l a ts i n h igh dens i t y soc ia l hous ing
O O Fam i l ies in l ow- r is e soc ia l hous ing wi th h i gh l eve ls o f benef i t need
U Unc lass i f ied
TYPE A01 A01 Rura l f ami l i es wi t h h igh incomes , o f t en f rom c i t y j obs
A02 A02 Ret i rees e lec t ing t o se t t le i n env i ronment a l ly a t t rac t iv e loca l i t ies
A03 A03 Remote commun i t i es wi t h poor access t o pub l i c and commerc ia l se rv i ces
A04 A04 V i l l age rs wi th few we l l pa id a l ter nat iv es to agr icu l tura l employment
B05 B05 Bet ter o f f empty nes te rs i n l ow dens i ty es ta tes on t own f r inges
B06 B06 Sel f employed t rades people l i v ing in smal ler commun i t ies
B07 B07 Empty nes ter owner occup ie rs mak ing l i t t l e use of pub l i c se rv i ces
B08 B08 Mixed communi t i es wi t h many s ing l e peop le in t he cen t res o f smal l towns
C09 C09 Success fu l o l de r bus i ness leaders l i v ing in sought -a f te r suburbs
C10 C10 Weal thy f ami l i es i n subs tant ia l houses wi th l i t t l e communi ty i nvo lvement
C11 C11 Creat iv e p rofess ionals seek ing invo lv ement i n loca l communi t i es
C12 C12 Res iden ts i n smar t c i t y cen t re f l a ts who make l i t t l e use o f publ ic se rv ices
D13 D13 Higher i ncome o lder champions o f v i l l age commun i t ies
D14 D14 O lde r peop le l i v ing in la rge houses in matu re suburbs
D15 D15 Wel l o f f commuters l iv ing in spac ious houses in semi ru ra l se t t i ngs
D16 D16 Higher i ncome fam i l i es concerned wi t h educat ion and careers
E17 E17 Comfor tab ly o f f suburban fami l ies weak ly t i ed to the i r l oca l commun i ty
E18 E18 Indus t r i a l workers l iv ing comfor t ab l y in owner occup ied semis
E19 E19 Sel f re l iant o lder fami l ies i n suburban semis in i ndus t r ia l t owns
E20 E20 Upward l y mob i le South As ian fam i l i es l i v ing in i n te r war suburbs
E21 E21 Midd l e aged f ami l i es l i v ing in less fash ionable i n te r war suburban semis
F22 F22 Busy execu t i ves in town houses in dormi tor y set t l emen ts
F23 F23 Ear ly m idd l e aged pa rent s l i ke ly t o be i nv o lv ed in t he i r ch i ld ren ’s educat ion
F24 F24 Young parents new to the i r ne i ghbourhood , keen t o put down root s
F25 F25 Personnel re l i ant on t he M in is t r y o f Defence fo r publ ic serv ices
G26 G26 We l l educated s ing les l i v ing in pu rpose bu i l t f la t s
G27 G27 C i ty dwel l ers owni ng houses in o lde r ne ighbourhoods
G28 G28 Sing les and sha re rs occupy ing conver ted V ic to r i an houses
G29 G29 Young pro fess iona l fam i l ies set t l ing i n bet te r qua l i t y o lde r te r races
G30 G30 D ive rse commun i t ies o f wel l educa ted s ing les l i v ing in smar t , smal l f l a ts
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
MOSAIC - - - - PUBLIC SECTOR (CONTINUED)
G31 G31 Owners in smar t purpose bu i l t f l a ts i n p res t ige l ocat ions , many newly bu i l t
G32 G32 Students and o the r t rans ient s ing les in mul t i - le t houses
G33 G33 Trans i ent s ing les , poo r ly suppor ted by f ami l y and ne ighbours
G34 G34 Students i nvo lv ed in co l lege and un ive rs i t y commun i t ies
H35 H35 Ch i l d less new owne r occupiers in c ramped new homes
H36 H36 Young s ing les and share rs rent ing smal l pu rpose bu i l t f l a ts
H37 H37 Young owne rs and ren ted developments o f m ixed tenure
H38 H38 Peop le l i v ing in b rand new res ident i a l deve lopments
I 39 I 39 Young owners and p r i vate rente rs i n i nne r c i t y ter races
I 40 I 40 Mul t i -e thn ic communi t i es i n newe r subu rbs away f rom the inner c i ty
I 41 I 41 Rente rs o f o lder te r r aces in e thn ica l l y d iv erse communi t i es
I 42 I 42 South As ian commun i t i es exper ienc ing soc ia l depr i va t ion
I 43 I 43 Older town cen t res t e r races wi th t rans ient , s ing le popu la t i ons
I 44 I 44 Low income fam i l ies occupy ing poor qua l i t y o l de r te r races
J45 J45 Low income communi t i es re l i ant on low sk i l l i ndus t r ia l j obs
J46 J46 Res iden ts in b lue co l l a r communi t i es rev i ta l i sed by commute rs
J47 J47 Comfor tab ly o f f indus t r i a l worke rs own ing t he i r own homes
K48 K48 Midd l e aged coup les and f ami l i es i n r i ght - t o-buy homes
K49 K49 Low income o lde r couples long es tab l i shed in fo rmer counc i l es ta tes
K50 K50 Olde r f ami l i es i n l ow va lue hous ing i n t rad i t iona l i ndus t r ia l a reas
K51 K51 Of ten i ndebted f ami l i es l iv ing in low r ise es ta tes
L52 L52 Communi t i es o f weal t h y o lder peop le l i v ing in l a rge seas ide houses
L53 L53 Res ident s in re t i r emen t , second home and tou r i s t communi t i es
L54 L54 Ret i red peop le o f modest means commonly l i v ing in seas ide bungal ows
L55 L55 Capabl e o lde r peop le leas ing / owni ng f l a ts i n pu rpose bu i l t b locks
M56 M56 O lder peop le l iv ing on soc ia l hous ing es ta tes wi t h l im i t ed budgets
M57 M57 O ld people in f l a ts subs is t i ng on we l f are payments
M58 M58 Less mobi le o l de r people requi r i ng a degree o f c are
M59 M59 People l i v ing in soc i a l accommodat ion des igned for o l de r peopl e
N60 N60 Tenants i n soc ia l hous ing f l a ts on es ta tes a t r i sk o f ser ious soc ia l p rob lems
N61 N61 Ch i l d less tenants i n soc ia l hous ing f l a ts wi t h modes t soc ia l needs
N62 N62 Young rente rs in f l a t s wi t h a cosmopo l i tan mix
N63 N63 Mu l t i cu l t u ra l t enants rent ing f l a t s i n a reas of soc ia l hous ing
N64 N64 Div erse home sharers rent i ng sma l l f l a ts in dense ly popul a ted areas
N65 N65 Young s ing les in mul t i -e thn ic commun i t i es , many in h igh r ise f l a ts
N66 N66 Ch i l d less , l ow income tenan ts i n h igh r i se f l a t s
O67 O67 Olde r tenants on l ow r ise soc ia l hous ing es ta tes whe re j obs a re sca rce
O68 O68 Fami l i es wi t h v ar ied s t ruc tur es l i v ing on low r i se soc ia l hous i ng es ta t es
O69 O69 Vu lne rab le young parent s need ing subs tan t ia l s t a te suppor t
U99 U99 Unc lass i f i ed
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
PERSONICX GEO
L IFESTAGE GX: No ch i l d ren in household GX: No ch i l d ren in household
GF: Chi l dren in househo ld GF: Chi l dren in househo ld
GR: Ret i red GR: Ret i red
GM: Mixed codes GM: Mixed codes
Unc lass i f ied Unc lass i f ied
AFFLUENCE 1 : H igh income 1 : H igh income
2 : M id- h igh i ncome 2 : M id- h igh i ncome
3 : M idd le i ncome 3 : M idd le i ncome
4 : Low-mid i ncome 4 : Low-mid i ncome
5 : Low i ncome 5 : Low i ncome
Unc lass i f ied Unc lass i f ied
CLUSTER GX301 GX301 Adventurous S tudents
GF202 GF202 Hobbies in C i t y Suburbs
GX203 GX203 Soc ia l Exp lo rers
GX304 GX304 Smal l Town Of f i ce Workers
GX105 GX105 Urban Trave l lers
GX506 GX506 St r i v ing S tudents
GF307 GF307 Budge t Fami l i es
GF408 GF408 Income Suppor ted
GF109 GF109 Af f l uen t Modern Fami l i es
GX210 GX210 Heal t hy Urban i t es
GF411 GF411 Fami l y Focus
GF512 GF512 Fu l l Ci t y Homes
GM313 GM313 S ing le S tudents
GF314 GF314 Met ropo l i tan Semis
GX315 GX315 Ci ty S ing le tons
GF216 GF216 Trave l and Timeshare
GM517 GM517 Low Cash, Low Cred i t
GX418 GX418 Va lue Brands and Tablo id s
GF319 GF319 Ci ty Manua l Workers
GX520 GX520 Unemp loyment B lues
GF221 GF221 Rura l Connect ions
GF422 GF422 Ch i ld ren and Camp ing
GM223 GM223 Organic and Urban
GX324 GX324 Independen t Th inke rs
GM225 GM225 Urban Ter races
GF326 GF326 Trad i t i ona l Count ry L i fe
GX127 GX127 Fla ts and Conver t ib les
GF128 GF128 Spend ing Spor t y Fam i l i es
GX229 GX229 Educated Profess iona ls
GF430 GF430 Fac to r ies and Counc i l Es ta tes
GM531 GM531 Rent Books and Benef i t s
GM232 GM232 Heal t hy , Wea l t hy and W ise
GM433 GM433 Jam-packed Househo lds
GM234 GM234 Count ry Pursu i t s
GM235 GM235 Semi -det ached Success
GM336 GM336 Gardeners Wor ld
GX337 GX337 Smal l Town Tradesmen
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
PERSONICX GEO (CONTINUED)
GM238 GM238 Rura l Coup les Near ing Re t i rement
GM539 GM539 Re t i red Solos on a Ti ght Budget
GM440 GM440 Long S tandi ng Tenants
GM541 GM541 Local L i f e
GM342 GM342 Shrewd So los
GM143 GM143 Gourmet Trave l le rs
GM244 GM244 De tached in t he Ci t y Subu rbs
GR345 GR345 Compan ionsh ip and Coaches
GR346 GR346 W i ld l i f e and t he Env i ronment
GR547 GR547 Smal l Town Bungalows
GR448 GR448 Re t i red and Rura l
GR549 GR549 W idowed and Ret i red
GR250 GR250 Financ ia l l y Savv y Re t i rees
GR551 GR551 Be t t ing and B ingo
GR152 GR152 Organic Suppor ters
GR153 GR153 Mature Conver t i b le D r i ver s
GR354 GR354 Coaches and Conservato r ies
GR355 GR355 Convent iona l Give rs
GR256 GR256 Char i t i es and Trus t Funds
GR557 GR557 Aged in the C i t y Suburbs
GR458 GR458 Gardeni ng and G randchi ld ren
GR559 GR559 Budge t Consc ious Pens ioners
GR560 GR560 Pas tora l Vo lun tee rs
Unc lass i f ied Unc lass i f ied
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
P2, PEOPLE & PL ACES
TREE A Mature Oaks A Mature Oaks
B Count ry Orchards B Count ry Orchards
C B lossoming Fam i l i es C B lossoming Fam i l i es
D Rooted Househo lds D Rooted Househo lds
E Qual i f i ed Met ropo l i tans E Qual i f i ed Met ropo l i tans
F Sen io r Neighbourhoods F Sen io r Neighbourhoods
G Suburban Stab i l i t y G Suburban Stab i l i t y
H New St ar t e rs H New St ar t e rs
I Mul t i cu l tu ra l Cent res I Mul t i cu l tu ra l Cent res
J Urban Producers J Urban Producers
K Weathered Communi t i es K Weathered Communi t i es
L D isadvan taged Househo lds L D isadvan taged Househo lds
M Urban Chal l enge M Urban Chal l enge
U Unc lass i f i ed U Unc lass i f i ed
BRANCH A01 Wor ld ly Hor i zons A01 Wor ld ly Hor i zons
A02 P rov inc ia l Haves A02 P rov inc ia l Haves
C03 Th r iv ing Fami l i es C03 Th r iv ing Fami l i es
B04 Rura l Comfo r t B04 Rura l Comfo r t
A05 Es tab l i shed Prosper i t y A05 Es tab l i shed Prosper i t y
A06 R ipened Success A06 R ipened Success
C07 Cont ented Fami l i es C07 Cont ented Fami l i es
E08 Urban Pro fess ionals E08 Urban Pro fess ionals
B09 Harder Pas tu res B09 Harder Pas tu res
F10 Richer Ret i red F10 Richer Ret i red
D11 Ma t r imon ia l Homes D11 Ma t r imon ia l Homes
C12 Develop i ng Fami l i es C12 Develop i ng Fami l i es
D13 Es tab l i shed Couples D13 Es tab l i shed Couples
D14 Mu l t ic u l tur a l Fami l ies D14 Mu l t ic u l tur a l Fami l ies
D15 Sk i l led Workers D15 Sk i l led Workers
F16 Asse ted Greys F16 Asse ted Greys
G17 Asp i r i ng S t reets G17 Asp i r i ng S t reets
E18 Cap i t a l Apar tmen ts E18 Cap i t a l Apar tmen ts
G19 Cohab i t ing Suburbs G19 Cohab i t ing Suburbs
F20 Matu re Mobi l i t y F20 Matu re Mobi l i t y
G21 Ma tu re Sat is fac t ion G21 Ma tu re Sat is fac t ion
H22 S tuden t I n t he Commun i t y H22 S tuden t I n t he Commun i t y
G23 Rout ine Fami l ies G23 Rout ine Fami l ies
I 24 Cul t ura l En te rp r i se I 24 Cul t ura l En te rp r i se
H25 Work ing S ing les H25 Work ing S ing les
H26 S tuden t L i f e H26 S tuden t L i f e
J27 L im i ted Labou r J27 L im i ted Labou r
J28 Manuf ac tur i ng Pr ide J28 Manuf ac tur i ng Pr ide
K29 B lue Co l l ar E lders K29 B lue Co l l ar E lders
J30 Counc i l Te rraces J30 Counc i l Te rraces
K31 S t rugg l ing S ing le Parents K31 S t rugg l ing S ing le Parents
L32 Ass is ted Fami l i es L32 Ass is ted Fami l i es
I 33 Mul t i cu l tu ra l Key Worke rs I 33 Mul t i cu l tu ra l Key Worke rs
J34 Young Parent s J34 Young Parent s
M35 Impover ished E lde rs M35 Impover ished E lde rs
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
P2, PEOPLE & PL ACES
(CONTINUED)
K36 Shel te red S ing les K36 Shel te red S ing les
L37 Depr i ved You th L37 Depr i ved You th
M38 Ha rd to Let M38 Ha rd to Let
L39 Root less Fami l i es L39 Root less Fami l i es
M40 Cramped Fla t s M40 Cramped Fla t s
U Unc lass i f i ed U Unc lass i f i ed
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
GROUP/CRITERIA RESPONSES FULL TEXT
CAMEO UK
GROUP 1 1 A f f luent S ing les & Coupl es In Exc lus i ve Urban Neighbourhoods
2 2 Weal thy Nei ghbourhoods Nea r ing & En joying Re t i remen t
3 3 A f f luent Home Owning Couples & Fami l ies I n Large Houses
4 4 Subu rban Homeowners I n Smal le r P r i va te Fami ly Homes
5 5 Comfo r tab le Mi xed Tenure Nei ghbourhoods
6 6 Less A f f l uent Fami ly Nei ghbourhoods
7 7 Less A f f l uent S ing les & S tudents I n U rban Areas
8 8 Poorer Whi te & B lue Co l l ar Workers
9 9 Poorer Fami l y & S ing le Parent Househo lds
10 10 Poo re r Counc i l Tenants Inc lud ing Many S ing le Parent s
Unc lass i f ied Unc lass i f ied
CATEGORY 1A 1A Opu lent Couples & S ing les In Execut iv e C i ty & Suburban Areas
1B 1B Weal thy S ing les In Sma l l C i t y F la t s & Suburban Terraces
1C 1C Urban L i v ing Profess ional S ing les & Coupl es
1D 1D Weal t hy & Educated S ing les In Student Areas
2A 2A Opu lent Ol der & Ret i red Househo lds I n Spac i ous Rura l Proper t i es
2B 2B A f f l uent Matu re Fami l i es & Coup les In Large Exc lus ive Detached Homes
2C 2C Af f l uen t Matu re Coup les & S ing les Some W i th School Age Ch i ldren
2D 2D Weal t hy Suburban Prof ess ionals In Mi xed Tenure
3A 3A Weal thy O lde r Fami l i es In Spac ious Suburban & Rura l Det ached & Semis
3B 3B Young & Mature Coup les & Fami l i es I n Large Rura l Dwe l l i ngs
3C 3C We l l -Of f Olde r Coupl es & Fam i l i es In La rge Det ached & Semis
3D 3D Weal t hy Mixed Househo lds L iv ing I n Rura l Commun i t ies
4A 4A Execut iv e Households In Suburban Terraces & Semis
4B 4B Profess ional Home Owners In Detached & Semi Suburb ia
4C 4C Wh i te Col la r Home Owners In Oute r Suburbs & Coas ta l A reas
4D 4D Matu re Owner Occup ie rs In Rura l & Coas ta l Nei ghbourhoods
4E 4E Couples & Fami l i es In Modern Rura l & Suburban Developments
4F 4F Mature Coup les & Fami l i es In Mor tgaged De tached & Semis
5A 5A S ing les , Couples & Schoo l Age Fami l i es In Mixed Hous ing
5B 5B Young & O lde r S ing le Mor tgagees & Rent ers In Ter races & Fl a ts
5C 5C Matu re & Re t i red S ing les I n Areas Of Smal l M i xed Hous ing
5D 5D Young & O lde r Househo lds In Coas ta l , Rura l & Suburban Areas
5E 5E Mature Households In Sco t t i sh I ndus t r ia l Suburbs & Rura l Commun i t ies
5F 5F Young & Olde r Househo lds In A reas Of Mixed Tenure
5G 5G O lder Couples & S ing l es In Suburban Fami l y Sem is
6A 6A Less A f f l uent Communi t i es In A reas Of Mi xed Tenure
6B 6B Olde r & Mature Househo lds I n Suburban Semis & Te r races
6C 6C Mixed Househol ds In Most l y Welsh Suburban Commun i t ies & Rura l A reas
6D 6D Coup les & Fam i l ies W i th School Age & Olde r Chi ld ren In Spac ious Semis
6E 6E Mature Households In Less A f f luent Suburban & Rura l A reas
6F 6F Less A f f luent Couples I n Subu rban Fam i l y Ne ighbourhoods
6G 6G Young S ing le & Fami l y Commun i t ies I n Sma l l Te rraces & Rented Fla ts
7A 7A S ing le Mor tgagees & Ren te rs I n P re -School Fam i l y Ne ighbourhoods
7B 7B S ing les & Fami l i es I n E thn ica l l y M ixed Inner Ci t y & Suburban A reas
7C 7C Young Fl a t Dwe l l i ng S ing les & Coupl es In I nner C i t y S tudent Areas
7D 7D Young S ing les , Coup les & S tudents In Urban Areas
7E 7E Young S ing l es In P r i vate l y Ren ted & Hous ing Assoc ia t i on Prope r t i es
8A 8A Poore r Ret i red Househo lds I n Owned & Rented Accommodat ion
T he B r i t i s h Po p u l a t i o n S u r v e y , 3 3 A dm i r a l H o us e , V i e r s e n P l a t z , P e t e r b o r o u g h , PE1 1ES A T r a d i n g Name o f Da t a Ta l k Re s e a r c h L i m i t ed
Te l : 0 1 73 3 8 9 7 73 3 Ema i l : i n f o@ th e b p s . c o . u k We b : www . t h e bp s . c o . u k © D a t a T a l k R e s e a r c h L im i t e d , SE P TEMB ER 2 0 1 1
8B 8B Olde r & Mature Househo lds I n Suburban Areas Of M ixed Tenure
8C 8C Older Households W i th Schoo l Age Chi ld ren In Towns & Suburbs
8D 8D Poore r Young S ing les I n Suburban Fami l y A reas
8E 8E Mixed Mor tgagees & Counc i l Tenants In Out er Suburbs
8F 8F S ing l es & Couples I n Sma l l Te r raced Proper t i es
9A 9A Poore r S ing les In Ou ter Suburban Fami l y Neighbourhoods
9B 9B Poore r S ing les & Fami l i es In Mixed Tenure
9C 9C Suburban Scot t i sh Households In Smal l Ter races & Fla ts
9D 9D Ethn ica l l y M i xed Young Fami l i es & S ing l es In Ter r aced Hous ing
9E 9E Poore r Coup les & Schoo l Age Fami l i es In Te r raced & Semis
9F 9F F la t Dwel le rs In Counc i l & Hous ing Assoc ia t i on Accommodat ion
9G 9G Young & Older Households I n Hous ing Assoc ia t i on & Mor tgaged Homes
10A 10A H i -R ise Fl a t Dwel le rs I n Cosmopol i t an Areas Of Mixed Tenure
10B 10B Counc i l Tenants & Mor tgagees In Scot t i sh Suburb ia
10C 10C Poore r Mo r tgagees & Counc i l Rente rs I n Fami l y Ne ighbou rhoods
10D 10D S ing les & S ing le Parents I n Suburban H i -Rise F l a ts
10E 10E Matu re Househo lds I n Sma l l Te r races & Semis
10F 10F Poo re r S ing les I n Local Autho r i t y Fami l y Ne ighbourhoods
10G 10G Sing le Rente rs In Mi xed Age Hi -R ise Commun i t i es
XXX XXX Communal Es tab l i shments I n Mixed Ne ighbourhoods
Unc lass i f ied Unc lass i f ied
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at t he address http: / /www.thebps.co.uk
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