Brace Yourself for The New Google

Algorithm

Google is at it again. After Panda and Farmer wreaked havoc on websites

the moment they were implemented, Google has announced fresh changes

in its search algorithms.

Now websites should now be ready as the search engine giant is once again rolling out a new Google algorithm. The new changes will now focus on

semantic search which is based on the context or meaning of words and how they were used in search terms. Here are some tips on how to prepare for

the new updates.

New Google Algorithm | Create Informative Content

More than just selling products or your business, you should focus on

creating informative content. Google would be focusing on making

searches relevant and useful to searchers.

Providing valuable information would auger well for your rankings based on

the new algorithm. Avoid copying from other people’s content because it would only make things worse for

your site.

As mentioned above, the new Google algorithm would be context-based. Instead of keywords, you should try

to improve the meaning of your keywords.

New Google Algorithm | Focus On The Context Of Your Content

he expression “I am so hungry I could die” may be an idiomatic expression but could have another meaning to

another. The phrase “furry pets” may be a dog to you but could refer to a cat for another. Place synonymous

keywords on the proper context and you are safe from any possible

penalties.

Adding an FAQ page will make your website user friendly and hence

appealing to Google. At the same time, it will make you an authority in answering queries about a particular topic. You can give it the title “Ask an Expert” page. This

will help your page get indexed by Google.

New Google Algorithm | Create an FAQ Page

If you are using text for your content, it is recommended to add an image or two to

it. Likewise, you can also add videos to your content. Of course, it has to be

related to your website.

New Google Algorithm | Mix Up Your Content

Before it is a common practice of SEO practitioners to collect and use for their

sites. However, with the new algorithm this is bad and will over optimize your website. Make sure that your links are worth linking

and will become assets. Build backlinks from different mediums.

New Google Algorithm | Backlinks

Updates like these will always be implemented by Google so you should

always be ready for these changes. There are other techniques that can help you cope up with these new changes so do

search for them and find out what works best for your company.