Download - Brad McFry Nathan Williams
Brad McFryNathan Williams
Company Background
• Anheuser-Busch founded in 1852
• Introduced Budweiser In 1876 in U.S.
• Internationally since 1885
• 14 Breweries / 12 in U.S.
• Approximately 30 beers available in U.S.
• Vision, Mission and Values
Background of Ad Campaign
• Goodby, Silverstein & Partners (a Omnicom group)
• Directed by Tom Routson
• Hired to Launch Frank & Louie Campaign which debuted in 1997 NBA Finals
• Launched as the beginning stages of the “Unleash the Dawgs” campaign.
Lawsuit Miller vs. Budweiser
• Budweiser references to Miller being owned by SAB, caused Miller to react with a lawsuit.
• A Federal judge forced Budweiser to drop all of their ads disputing Miller’s claim for “President of Beers” two days after airing the ads.
• Miller claimed Bud “engaged in false or misleading advertising activities”
Lawsuit Miller vs. Budweiser
• Miller sensitive to the ad, states their actually based out of London.
• Budweiser won two out of three charges against them and the ads were place on the air.
Miller Ads That Started It All
Weiden & Kennedy, Portland Oregon
Miller Ads
Ethics In the Ads?
The Production Process
• Filming lasted over ten days in the L.A. studio of James Cameron (director of the Titanic).
• $3.5 Million to produce – $2.6 million to per min to air.
• Four puppeteers to operate one 18-in. lizard.
Website
• www.Budweiser.com• www.Anheuserbusch.com
Public Relations
• Amusement Parks:
• Sea world, Busch Gardens, Seasme Place
• Anheuser-Busch recycling comp.
• Security website
• Designated driver awareness
• Drink responsible campaign
• Questions