Using Video to Improve Demand Generation and Sales Enablement
Andy Zimmerman, CMO
Sept. 19, 2013
Brainshark On-Demand
Video Spectrum
Product Demos
Recorded Webinars
Customer Testimonials
eLearning Modules
TV Commercials
Video Spectrum
Informal Videos
Recorded Presentations
Why Video?
Video Content is Core to Demand Gen & Sales Enablement
Prepare
Engage
AdvanceContent
Prepare – Onboarding & Training
Onboarding
Sales Training
Engage – at All Stages of the Funnel
Awareness
Thought Leadership
Tips/Advice
Humor
Awareness
Interest
Interest
Event Invites
Webinar Replays
Consideration
Testimonials &Case Studies
Product Demos
40% Sales Productivity Improvement with Trackable Video Demos
800 hours of time doing live demos eliminated
=
Renew
Best Practices
& Support
Executive Briefings
Advance – Beyond the “Click”
Viewing Details
Who What When How long In what order What device
Activity
Poll answers Survey responses Quiz answers Branching Web links Attachment
downloads
Alerts & Reporting
Brainshark Capabilities
Prepare
Engage
Advance
Video Marketing & Sales Enablement Resources
bit.ly/VMresources bit.ly/SEresources
Brainshark Customer Video Examples: brainshark.com/gallery
