BRAINSTORMBRAINSTORM TECHNIQUESTECHNIQUES.

AC T I VAT E YO U R B R A I NAC T I VAT E YO U R B R A I N

W H Y ?

W H Y ?B E F O R E YO U S TA R T

G E T S O M E Z E NG E T S O M E Z E N

G E T I N S I D E T H EG E T I N S I D E T H E C U S T O M E R S H E A D

E S TA B L I S H Y O U R C R I T E R I A

A N Y T H I N G E L S E ?

A C T I VAT E Y O U R B R A I N .A C T I VAT E Y O U R B R A I N .

T H A N K YO U M R O S B O R NM R O S B O R N

W H AT A R EW H AT A R E T H E R U L E S ?T H E R U L E S ?

WHAT ARE THE RISKS?

AC T I VAT E YO U R B R A I NAC T I VAT E YO U R B R A I N• #1: How do you put a giraffe into a fridge?• Open the fridge, put the giraffe inside, and then close the

fridge.fridge.• #2: How do you put an elephant into a fridge?• Open the fridge, remove the giraffe, put the elephant

inside and close the fridgeinside, and close the fridge.• #3: The King of the Jungle is holding a meeting for all of

the animals. One of them is not there. Which one?• The elephant. The elephant is in the fridge.• #4: You are standing on the bank of an alligator infested

river and have to get to the other side. What do you do?river and have to get to the other side. What do you do?• You swim across the river because all the alligators are

attending the meeting

T H E C R E AT I V E P R O C E S ST H E C R E AT I V E P R O C E S S

EXPLORETHE PROBLEMTHE PROBLEM

G OA L W I S H I N GG OA L W I S H I N G• Ask people to “wish” their greatest goals relatedAsk people to wish their greatest goals related

to the “How to” – I wish people would covet this productI wish people would covet this product– I wish people would treat this product like gold– I wish people would pay anything for this products people ould pay a yt g o t s p oduct– I wish people would stampede into their doctor’s

offices to get this product

• Pick most intriguing and use as new “How to” statement

R O L E P L AYR O L E P L AY

• Ask people to imagine they are the end• Ask people to imagine they are the end consumer/target audience– What do you do with your day?– What is your name?What is your name?– What do you read?

Wh d li ?– Where do you live?– What might you get excited by?g y g y

I D E A M A P P I N GI D E A M A P P I N G

• Ask people to information relevant to the• Ask people to information relevant to the problem

• Map the information on the wall in clusters t h l t t b tt id f thto help your team get a better idea of the problem as a wholep

P R O B L E M F I N D I N GP R O B L E M F I N D I N G

• Ask people to clarify the problems in• Ask people to clarify the problems in achieving the goal

• WARNING: this can limit creativity, so try t k th bl t id tifi blto keep the problems to identifiable as opposed to perceived.pp p

AC T I VAT E YO U R B R A I NAC T I VAT E YO U R B R A I NAC T I VAT E YO U R B R A I NAC T I VAT E YO U R B R A I N

T H E C R E AT I V E P R O C E S ST H E C R E AT I V E P R O C E S S

EXPLORETHE PROBLEM

GENERATEIDEASTHE PROBLEM IDEAS

R A N D O M M O L E C U L E SR A N D O M M O L E C U L E S

• Everyone writes down a concept relating• Everyone writes down a concept relating to how to solve the problem on a piece of paper.

T i f th d t• Two pieces of paper are then drawn at random and the group discusses how their g pinteraction can solve the problem.

G R O U P PA S S I N GG R O U P PA S S I N G

• Restate criteria before you start• Restate criteria before you start.

• Everyone starts with a sheet of a4. you y ywrite one idea and pass left.

• The next member adds to the idea until the pages have been right around the table.pages have been right around the table.

6 - 3 - 5 B R A I N W R I T I N G6 3 5 B R A I N W R I T I N G

• Assemble a group of 6 people• Assemble a group of 6 people.

• Everyone has five minutes to generate 3 y gideas.

• The ideas are then shared and can be used to inspire the next round.to inspire the next round.

• In 6 rounds you’ll generate 180 ideas

T H E H AT ST H E H AT S• Questions (White) - considering purely what information is ( ) g p y

available, what are the facts?• Emotions (Red) - instinctive gut reaction or statements of

emotional feeling (but not any justification)emotional feeling (but not any justification)• Bad points judgment (Black) - logic applied to identifying flaws

or barriers, seeking mismatchGood points judgment (Yellow) logic applied to identifying• Good points judgment (Yellow) - logic applied to identifying benefits, seeking harmony

• Creativity (Green) - statements of provocation and i i i i h h hinvestigation, seeing where a thought goes

• Thinking (Blue) - thinking about thinking

T H E H AT ST H E H AT S• Initial Ideas - Blue, White, Green, Blue• Choosing between alternatives - Blue, White, (Green), Yellow,

Black, Red, Blue• Identifying Solutions - Blue, White, Black, Green, Bluey g , , , ,• Quick Feedback - Blue, Black, Green, Blue• Strategic Planning - Blue, Yellow, Black, White, Blue, Green, Blue• Process Improvement - Blue White White (Other peoples views)• Process Improvement - Blue, White, White (Other peoples views),

Yellow, Black, Green, Red, Blue• Solving Problems - Blue, White, Green, Red, Yellow, Black, Green,

BlueBlue• Performance Review - Blue, Red, White, Yellow, Black, Green, Red,

Blue

T H E M E TA P L A NT H E M E TA P L A N

• After you’ve explained the brief give everyone• After you ve explained the brief give everyone 3 – 5 minutes to write down ideas on their own.

• Go round the group and have people explain g p p p ptheir ideas and have the group build on them.

• Group the ideas in clusters and use them to• Group the ideas in clusters and use them to direct the idea development in groups

S C A M P E RS C A M P E RS – Substitute something – Starbucks FrappucinoS Substitute something Starbucks FrappucinoC – Combine it– Concrete LightsA Adapt it The Arthritis BathA – Adapt it – The Arthritis BathM – Modify it – Persian Waffles at 1905 world Fair M M if It A l Sti kM - Magnify It – Apple StickersP – Put it to another use – PostIt NotesE – Eliminate Something – Solo Ski BoatR – Reverse it – New York Ice Cream

AC T I VAT E YO U R B R A I NAC T I VAT E YO U R B R A I N

T H E C R E AT I V E P R O C E S ST H E C R E AT I V E P R O C E S S

EXPLORETHE PROBLEM

GENERATEIDEAS

PLAN FOR ACTIONTHE PROBLEM IDEAS ACTION

V O T I N GV O T I N G

• Restate the criteria• Restate the criteria

• Give the group a limited number of votes.g p

• Develop the ideas that come out on top.

T H E M U R D E R B OA R DT H E M U R D E R B OA R D

• Formulate questions needed to execute the• Formulate questions needed to execute the agreed plan.

• The answers to these questions become th ti lthe action plan.

Q U E S T O R M I N GQ U E S T O R M I N G

• Formulate questions needed to execute the• Formulate questions needed to execute the agreed plan.

• The answers to these questions become th ti lthe action plan.

TA K E AWAY SS

T I P S F O R FA C I L I TAT O R ST I P S F O R FA C I L I TAT O R S• Need to keep probing & asking questions to get people to p p g g q g p p

generate ideas:– What else?– What’s the craziest thing we can do?

How can be build off that?– How can be build off that?– What event could we do?– What could we email editors to get their attention?– If you were the audience, what would convince you?

Wh li k th t id t thi l ?– Who can link that idea to something else?

• Balance ‘loosening up’ and time-wasting• Manage ‘vocals’ & draw out ‘quiets’• Be sensitive to the meeting dynamics• Stay Positive.

W H E N Y O U ’ R E I N A B R A I N S T O R M• Try to look at the problem from a differentTry to look at the problem from a different

direction.• Try to think outside constraints (You have to• Try to think outside constraints. (You have to

identify them first)• Use a combination of these techniques for the

best results!• Say whatever you’re thinking, you might

spark someone else!p

L A S T S L I D EL A S T S L I D E

• You can choose to be creative• You can choose to be creative.• You can train yourself to be better at it• Brainstorms should be a hoot!

I i li i i !• Invite you clients to participate!

• Come talk to me, I’d love to help.