Download - Brand 2 Global Presentation - Oct2014 - How do you globalize your content marketing strategy - Intro
HOW DO YOU GLOBALIZE YOUR CONTENT MARKETING STRATEGY?
@EricEVGeuropewww.enveritasgroup.com
Do I really need a global content strategy?
@EricEVGeuropewww.enveritasgroup.com
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (DemandMetric)
Content marketing produces 3 times more leads per dollar. (Kapost)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Aberdeen)
For B2B: 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Exact Target)
Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot)
Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
What does a global marketplace look like?
(Why) Should I reach out to international markets?
@EricEVGeuropewww.enveritasgroup.com
12 languages to reach 80% of the world
@EricEVGeuropewww.enveritasgroup.com
It’s time to tell local stories
Content about local events in the local language will draw local searchers.
@EricEVGeuropewww.enveritasgroup.com
Global world, many different channels
@EricEVGeuropewww.enveritasgroup.com
• Started in 1851• 200 countries• 500,000 retail locations• Process 230+ million transactions per year• Move $75+ billion per year
• Started in 1969• 3,600 hotels• 470,000 rooms• 17 brands• 200 hotels in Brazil
• UK’s leading content marketing agency
• Creating content since late 1990s
• 400 clients across Europe, 15+ languages
• Sister companies Brafton (US) and Castleford (Australia)
• Vision: Simplifying content marketing for everyone
How to connect with international markets
• Plan
• Create
• Localize
• Measure
• Repeat
LET US HELP YOU GROW!
Slides by:
Eric Ingrand – Vice President Content Marketing [email protected]: +33 683 859 [email protected]/blog
