Brand Architecture
NOVEMBER 2017
The Tyler logo includes a portable design mark. By portable, we mean that this mark may be used by itself, attached to the Tyler Technologies logo type, or adhered to one of any of our best-of-breed product suites. No matter where it’s used, the Tyler brand is represented. The standard by which we make this happen is our brand architecture.
The goal of our brand architecture is to bring cohesion to a wide array of product suites and applications, and build equity for the Tyler brand at the same time.
The solution suites are identified first, followed by the sub-solution suite’s architecture of respective product suites. Product suites will be marketed as part of a solution suite. A product suite logo should never appear without the design mark or the Tyler name.
Keep in mind, this is not a comprehensive list of all Tyler solutions and applications, or a product architecture document. This is a brand architecture document, designed to provide structure to how our products are organized by solution suite, and a reference point of Tyler’s branded applications.
The applications or modules that are given a logo and included in this brand architecture are: 1. Designed to function as a stand alone application, not requiring any other Tyler software to operate; or 2. A module of an existing Tyler product suite that has a significant potential target market or provides a key competitive differentiator, and is supported by significant marketing dollars to communicate that message.
As the leader in software solutions for the public sector, we strive to present our solutions to the market in a unified and consistent way. Our brand architecture reflects this commitment.
Samantha CrosbyChief Marketing Officer
Brand Architecture Intro
SUB-SOLUTIONSUITE
SOLUTIONSUITE
CAMA APPRAISAL SERV ICESTAX B ILL ING & COLLECT ION
appraisal & tax solutions
SUB-SOLUTIONSUITE
PRODUCT SUITE
TAX B ILL ING & COLLECT ION
SOLUTIONSUITE
appraisal & tax solutions
munisa tyler appraisal & tax solution
incodea tyler appraisal & tax solution
TM iasWorlda tyler appraisal & tax solution
eaglea tyler appraisal & tax solution
TM oriona tyler appraisal & tax solution
TM tax-wisea tyler appraisal & tax solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
CAMA
SOLUTIONSUITE
appraisal & tax solutions
iasWorlda tyler appraisal & tax solution
eaglea tyler appraisal & tax solution
TM oriona tyler appraisal & tax solution
TM universa tyler appraisal & tax solution
incodea tyler appraisal & tax solution
TMaes californiaa tyler appraisal & tax solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
APPRAISAL SERV ICES
appraisal & tax solutions
TM
tyler verifya tyler appraisal & tax solution
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
MUNIC IPAL COURTSSTATE & COUNTY COURTS
courts & justice solutions
odysseya tyler courts & justice solution
incodea tyler courts & justice solution
odyssey guide & filea tyler courts & justice solution
TM
SUB-SOLUTIONSUITE
SOLUTIONSUITE
DECIS ION SUPPORT MOBILECORRECT IONS F IRECAD
public safety solutions
RECORDS
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
CAD
public safety solutions
incodea tyler public safety solution a tyler public safety solution
new world
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
CORRECT IONS
public safety solutions
incodea tyler public safety solution a tyler public safety solution
new worldodysseya tyler public safety solution
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
DECIS ION SUPPORT
public safety solutions
incodea tyler public safety solution a tyler public safety solution
new world
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
F IRE
public safety solutions
a tyler public safety solutionnew world
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
MOBILE
public safety solutions
incodea tyler public safety solution
brazosa tyler public safety solution
softcodea tyler public safety solutiona tyler public safety solution
new world
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
RECORDS
public safety solutions
incodea tyler public safety solution a tyler public safety solution
new world
SUB-SOLUTIONSUITE
SOLUTIONSUITE
REVENUE & C IT IZEN SERV ICES UTIL ITY B ILL INGHUMAN CAP ITAL MANAGEMENT PENSION MANAGEMENTF INANCIAL MANAGEMENT
erp solutions
SUB-SOLUTIONSUITE
PRODUCT SUITE
F INANCIAL MANAGEMENT
SOLUTIONSUITE
erp solutions
munisa tyler erp solution
incodea tyler erp solution
edena tyler erp solution
TM fundbalancea tyler erp solution
TMnew worlda tyler erp solution
tyler CAFR statement buildera tyler erp solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
erp solutions
HUMAN CAP ITAL MANAGEMENT
munisa tyler erp solution
incodea tyler erp solution
edena tyler erp solution
TM fundbalancea tyler erp solution
TM new worlda tyler erp solution
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
erp solutions
REVENUE & C IT IZEN SERV ICES
munisa tyler erp solution
incodea tyler erp solution
edena tyler erp solution
TM fundbalancea tyler erp solution
TM tyler parks & reca tyler erp solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
erp solutions
PENSION MANAGEMENT
tyler pension managementa tyler erp solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
erp solutions
UTIL ITY B ILL ING
munisa tyler erp solution
incodea tyler erp solution
edena tyler erp solution
TM fundbalancea tyler erp solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
PLANNING, REGULATORY & MAINTENANCE
planning, regulatory & maintenance solutions
energova tyler planning, regulatory & maintenance solution
TM munisa tyler planning, regulatory & maintenance solution
incodea tyler planning, regulatory & maintenance solution
SUB-SOLUTIONSUITE
PRODUCT SUITE
SOLUTIONSUITE
RECORDS & DOCUMENTS
records & document solutions
eaglea tyler records & document solution
document proa tyler records & document solution
TM
SUB-SOLUTIONSUITE STUDENT
INFORMATIONSCHOOL
F INANCIALSTRANSPORTAT ION
MANAGEMENT
HUMAN CAP ITAL
MANAGEMENTDATA
ANALYT ICS
school solutions
SUB-SOLUTIONSUITE
PRODUCT SUITE
STUDENT INFORMATION
SOLUTIONSUITE
school solutions
tyler sisa tyler school solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
SCHOOL F INANCIALS
SOLUTIONSUITE
school solutions
munisa tyler school solution
incodea tyler school solution
profunda tyler school solution
TM
infinite visionsa tyler school solution
new worlda tyler school solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
TRANSPORTAT IONMANAGEMENT
SOLUTIONSUITE
school solutions
versatransa tyler school solution
traversaa tyler school solution
tyler drivea tyler school solution
SUB-SOLUTIONSUITE
PRODUCT SUITE
DATAANALYT ICS
SOLUTIONSUITE
school solutions
tyler pulsea tyler school solution
TM
SUB-SOLUTIONSUITE
PRODUCT SUITE
HUMAN CAP ITAL MANAGEMENT
SOLUTIONSUITE
school solutions
munisa tyler school solution
incodea tyler school solution
profunda tyler school solution
TM
infinite visionsa tyler school solution
new worlda tyler school solution
TM
SOLUTION SUITE LOGOTYLER CORPORATE LOGO PRODUCT SUITE LOGO
• Dominant logo
• Used in all company references
• For use when multiple product lines are represented
• Odyssey Case Manager
• Incode Municipal Court Case Management
• Softcode
• For use on actual application log-in pages, splash-screens, etc.
• Product brochures, spec sheets
How Are These Logos Used?
courts & justice solutionsodysseya tyler courts & justice solution
Other Tyler Logos
Tyler’s online support community Tyler’s ancillary training
services
Used to brand Tyler continuous improvement
initiatives across all divisions
everGuide
Used as a launching icon on
school client sites
POWERED BY
Used to represent Tyler’s integration
of Public Safety and Courts & Justice
solutions to create a multi-agency justice
platform that can share information across
jurisdictional lines.
Tyler’s initiative to promote Tyler’s vision of
Connected Communities through common
interfaces, cloud-based data sharing, and a
consistent user interface for our Appraisal &
Tax, ERP, PR&M, Records & Documents, and
School solutions.
allianceFROM DISPATCH THROUGH DISPOSITION
nexusTHE DIGITAL FABRIC FOR THRIVING COMMUNITIES
Used to represent Tyler’s Public
Safety information and content
marketing portal for clients and
prospects.
Used as discreet bugs in screens with
branding other than Tyler
EMPOWERED BY TYLER TECHNOLOGIES
EMPOWERED BY TYLER TECHNOLOGIES
EMPOWERED BY TYLER TECHNOLOGIES
Other Tyler Logos
Used internally to promote energy
and resource conservation
Used by approved and designated partners whose
products are embedded in Tyler applications, or
where Tyler is a reseller of the product.
SOLUTIONPARTNER
SOLUTIONPARTNER
Used for preferred, Tyler-wide business partners that are
product-agnostic. These are best-of-breed companies
used and recommended by Tyler.
Tyler’s community involvement and
non-profit program
Used to promote our nonprofit, charitable
organization funded by Tyler Technologies
tyler foundationcaring for our communities
Used internally to promote a healthy
lifestyle for Tyler employees
Used internally for presentations and
materials where divisions, teams across
divisions or multiple solution owners are
working together on joint projects or events.
Other Tyler LogosSupporting Products or Services Not Marketed Under the Tyler Brand
Used to differentiate our Microsoft Dynamics AX
sales and marketing channel.
Tyler’s defensive driving product tied to Incode’s
Municipal Court Solution
TM
TX
A State of Texas only brand of Odyssey’s robust
e-filing solution that allows users to easily open
cases and file documents from a single website.
A state-by-state customized logo representing
Odyssey’s robust e-filing solution that allows users
to easily open cases and file documents from a
single website.
A state-by-state customized logo representing
Tyler’s case research portal that provides judges
and their staff secure access to a consolidated
database of case information.
tyler EAM™
a total tyler solution
tyler dataXchangea total tyler solution
TM
Total Tyler Solutions
tyler cashieringa total tyler solution
TM
tyler content managera total tyler solution
TM
tyler paymentsa total tyler solution
TM
tyler identitya total tyler solution
modriaa total tyler solution
TM
tyler workflowa total tyler solution
TM
executimea total tyler solution
TM
tyler business formsa total tyler solution
TM
tyler incident managementa total tyler solution
TM