THIS IS A GUIDE TO THE BASIC ELEMENTS THAT MAKE UP THE AAC BRAND.
01 OUR LOGO
02 OUR TYPEFACE
03 OUR COLOURS
04 OUR COLLATERAL
02
03
OUR LOGO PLAYS A KEY ROLE IN DEFINING OUR BRAND.
THE FOLLOWING GUIDELINES ENSURE IT’S CORRECT AND CONSISTENT USE.
04
CMYK Stacked AAC-LOGO-CMYK-STACKED.EPS
Mono Stacked AAC-LOGO-CMYK-REV-STACKED.EPS
CMYK Stacked AAC-LOGO-MONO-STACKED.EPS
Mono Stacked AAC-LOGO-REV-STACKED.EPS
OUR LOGO STACKED
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CMYK Inline with Aust Gov AAC-WAUSTGOV-LOGO-CMYK-INLINE.EPS
CMYK Inline with Aust Gov AAC-WAUSTGOV-LOGO-CMYK-INLINE-REV.EPS
CMYK Inline with Aust Gov AAC-WAUSTGOV-LOGO-MONO-INLINE.EPS
CMYK Inline with Aust Gov AAC-WAUSTGOV-LOGO-INLINE-REV.EPS
AUSTRALIAN GOVERNMENT LOGO + OUR LOGO INLINE
THE AUSTRALIAN GOVERNMENT LOGO USAGE GUIDELINES CAN BE FOUND HERE: HTTP://WEBGUIDE.GOV.AU/INITIAL-REQUIREMENTS/BRANDING/
06
GIVE IT ROOM TO BREATHE
It is important not to crowd the logo. Allowing ample space around it ensures that other graphic elements do not interfere.
As a basic rule, space that is the width of the large ‘A’ should be given on all sides.
DON’T MAKE IT TOO SMALL
There will always be exceptions, but where possible, avoid using the logo where the icon is less than 18mm in width.
It is shown here at it’s ideal minimum size.
18MM
USE THE REVERSED VERSION
Using the logo on a white or neutral background is preferable, however if applying the logo to a coloured background is unavoidable, always use the reversed version.
If possible, the preferred coloured background is the ‘BRASS-IMAGE.tif’ or black.
OUR LOGO DOS & DON’TS
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ALWAYS KEEP IT SIMPLE
Never use the CMYK version of the logo on a photo or image based background. It should only be used on white or very light grey.
DON’T ROTATE IT
Never rotate, squash or alter the master logo in any way.
DON’T EMBELLISH IT
Do not add virtual embellishments like drop-shadows or embossings etc. to the logo.
OUR LOGO DOS & DON’TS
08
OUR TYPEFACE IS A STRONG AND SIMPLE GEOMETRIC SANS-SERIF. IT COMES IN VARIOUS WEIGHTS— PERFECT FOR USE FROM HEADLINES TO BODY COPY.
Aa
9
OUR TYPEFACE. PRINT GOTHAM
AaBbCcGOTHAM LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,;:?!$&@*) 0123456789
GOTHAM BOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,;:?!$&@*) 0123456789
GOTHAM MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,;:?!$&@*) 0123456789
GOTHAM BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,;:?!$&@*) 0123456789
GOTHAM CAN BE PURCHASED HERE: WWW.TYPOGRAPHY.COM/FONTS/GOTHAM/STYLES/GOTHAM1
PLEASE NOTE GOTHAM IS NOT FOR USE IN THE MICROSOFT OFFICE SUITE OF PROGRAMS.
OUR ‘INTERNAL’ TYPEFACE, ARIAL (SEE PAGE 14) SHOULD ALWAYS BE USED.
10
HEADING LEVEL 1
INTRO COPY SAMPLE TEXT NON SENT ACIN ESED MING LUM IURE DELESTRUD ESTO DO ERIT ALIS DELIT WISL IRIL ULLAM DIA MET, SEQU AM DO ODIPSUSCIPIT ILLUM VELISIT, QUAM DIT DO EUI.
Heading level 2
Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud dipis esto do erit alis delit do odipsuscipit illum velisit, quam dit.
Heading level 3
Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud dipis esto do erit alis delit do odipsuscipit illum velisit, quam dit.
Heading level 4
Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl:
– bullet copy, sequam lum iure delestrud dipis esto do erit alis delit do odipsuscipit illum velisit, quam dit,
– acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam,
– diamet, sequam lum iure delestrud dipis esto do erit alis deldo odipsuscipit illum velisit.
Heading level 5
Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud dipis esto do erit alis delit do odipsuscipit illum velisit, quam dit.
HEADING LEVEL 1 GOTHAM LIGHT —UPPERCASE SIZE: 20PT/24PT LEADING 10MM SPACE BEFORE 6MM SPACE AFTER 20 TRACKING
INTRO COPY GOTHAM LIGHT —UPPERCASE SIZE: 15PT/17PT LEADING NO SPACE BEFORE 3MM SPACE AFTER 20 TRACKING
HEADING LEVEL 2 GOTHAM MEDIUM SIZE: 12PT/14PT LEADING 7MM SPACE BEFORE 2MM SPACE AFTER -25 TRACKING
BODY COPY GOTHAM LIGHT SIZE: 8.5PT/10.5PT LEADING 7MM SPACE BEFORE 2MM SPACE AFTER -15 TRACKING
HEADING LEVEL 3 GOTHAM LIGHT SIZE: 12PT/14PT LEADING 5MM SPACE BEFORE 1MM SPACE AFTER -25 TRACKING
HEADING LEVEL 4 GOTHAM MEDIUM SIZE: 10PT/12PT LEADING 4MM SPACE BEFORE NO SPACE AFTER -25 TRACKING
BULLET POINTS BASED ON BODY COPY 1MM SPACE BEFORE NO SPACE AFTER 3.5MM INCREMENTAL INDENTS
HEADING LEVEL 5 GOTHAM BOOK SIZE: 9PT/12PT LEADING 4MM SPACE BEFORE NO SPACE AFTER -25 TRACKING
OUR TYPEFACE. PRINT TYPESETTING GOTHAM
11
OUR TYPEFACE. ONLINE PROXIMA NOVA
AaBbCcPROXIMA NOVA LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,;:?!$&@*) 0123456789
PROXIMA NOVA REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,;:?!$&@*) 0123456789
PROXIMA NOVA SEMIBOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,;:?!$&@*) 0123456789
PROXIMA NOVA BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
(.,;:?!$&@*) 0123456789
PROXIMA NOVA CAN BE PURCHASED HERE: WWW.MYFONTS.COM/FONTS/MARKSIMONSON/PROXIMA-NOVA
PLEASE NOTE PROXIMA NOVA IS FOR USE ON THE WEBSITE ONLY.
12
AaBbCcARIAL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz(.,;:?!$&@*) 0123456789
ARIAL ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz(.,;:?!$&@*) 0123456789
ARIAL BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz(.,;:?!$&@*) 0123456789
OUR TYPEFACE. INTERNAL ARIAL
13
HEADING LEVEL 1
INTRO COPY SAMPLE TEXT NON SENT ACIN ESED MING LUM IURE DELESTRUD ESTO DO ERIT ALIS DELIT WISL IRIL ULLAM DIA MET, SEQU AM DO ODIPSUSCIPIT ILLUM VELISIT, QUAM DIT.
Heading level 2
Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do dipis esto do erit alis delit do odipsu scipit illum velisit, quam.
Heading level 3Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestru.
Heading level 4Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do:– bullet copy, sequam lum iure delestrud dipis esto do erit
alis delit do odipsuscipit illum velisit, quam dit,– acin esed ming lum iure delestrud dipis lum iure delestrud
dipis esto do erit alis delit esto do erit alis delit wisl iril,– diamet, sequam lum iure delestrud dipis esto do erit alis
deldo odipsuscipit illum velisit.
Heading level 5
Body copy sample text acin esed ming lum iure delestrud dipis lum iure delestrud dipis esto do erit alis delit esto do erit alis delit wisl iril ullam diamet, sequam lum iure delestrud
HEADING LEVEL 1 ARIAL REGULAR—UPPERCASE SIZE: 19PT/21PT LEADING 15MM SPACE BEFORE 12MM SPACE AFTER
INTRO COPY ARIAL REGULAR—UPPERCASE SIZE: 13PT/15PT LEADING 2MM SPACE BEFORE 3MM SPACE AFTER
HEADING LEVEL 2 ARIAL BOLD SIZE: 13PT/15PT LEADING 8MM SPACE BEFORE 2MM SPACE AFTER
BODY COPY ARIAL REGULAR SIZE: 11PT/13PT LEADING 2MM SPACE BEFORE NO SPACE AFTER
HEADING LEVEL 3 ARIAL REGULAR SIZE: 12PT/14PT LEADING 7MM SPACE BEFORE NO SPACE AFTER
HEADING LEVEL 4 ARIAL BOLD SIZE: 11PT/13PT LEADING 5MM SPACE BEFORE NO SPACE AFTER
BULLET POINTS BASED ON BODY COPY 1MM SPACE BEFORE NO SPACE AFTER 5MM INCREMENTAL INDENTS
HEADING LEVEL 5 ARIAL ITALIC SIZE: 11PT/13PT LEADING 4MM SPACE BEFORE NO SPACE AFTER
OUR TYPEFACE. INTERNAL TYPESETTING ARIAL
14
OUR COLOURS ARE BOLD AND CORPORATE. INSPIRED BY THE GRAVITAS OF OUR COUNCIL, THEY INTRODUCE STRENGTH AND RELIABILITY INTO OUR BRAND.
15
OUR COLOURS THE BREAKDOWN
C. GRAY 7 CP
C 40 M 30 Y 20 K 66 R 71 G 76 B 85
HEX 474C55
PROCESS BLACK 90%
C. GRAY 5 CP
C 20 M 14 Y 12 K 40 R 135 G 138 B 143
HEX 878A8F
PROCESS BLACK
C 0 M 0 Y 0 K 100 R 0 G 0 B 0HEX 000000
C 0 M 0 Y 0 K 90 R 65 G 65 B 65
HEX 404041
BRASS-IMAGE.TIF PLACE AT 100%
WHERE POSSIBLE
729 CP
C 20 M 38 Y 63 K 2 R 202 G 156 B 108
HEX C99B6C
BRASS IMAGE
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SPECIFICATIONS SIZE: 90X55MM SPECIALS: DUPLEXED STOCKS, METALLIC + WHITE FOIL FRONT, WHITE FOIL BACK.
OUR COLLATERAL BUSINESS CARDS
BRINGING TOGETHER THE PEOPLES OF AUSTRALIA & SOUTH–EAST ASIA
Ms Christine Holgate Board Chair
AAC Secretariat T +61 2 6261 1333 E [email protected]
dfat.gov.au/aac
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SPECIFICATIONS SIZE: B5 SPECIALS: SHORT-SHEET COVER, JAPANESE STAB BIND—WHITE STITCH, MULTIPLE STOCKS, METALLIC + WHITE FOIL FRONT COVER, WHITE FOIL INSIDE FRONT COVER, ROUNDED CORNERS X2.
OUR COLLATERAL CORPORATE DOCUMENT
BRINGING TOGETHER THE PEOPLES OF AUSTRALIA & SOUTH–EAST ASIA
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BRINGING TOGETHER THE PEOPLES OF AUSTRALIA & SOUTH–EAST ASIA
AACAUSTRALIA–ASEAN COUNCILBRINGING TOGETHER THE PEOPLES OF AUSTRALIA & SOUTH–EAST ASIA
SPECIFICATIONS SIZE: 845X2300MM PREMIUM ROLL-UP BANNER PRINTED CMYK.
OUR COLLATERAL PULL-UP BANNERS
20
SPECIFICATIONS SIZE: 210X148MM FINISHED SIZE PRINTED INVITATION.
OUR COLLATERAL PRINTED INVITATION
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SPECIFICATIONS SIZE: 210X297MM A4 TEMPLATE MICROSOFT© WORD LETTERHEAD & FOLLOWER.
OUR COLLATERAL DIGITAL LETTERHEAD
Peter Flanagan Senior Designer Swell Design Group PO Box 3151 Manuka ACT 2603 AUSTRALIA
Re: Branding development — Australia–ASEAN Council
Dear Peter
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Conse nonsecusa veribus. Tat. Igene labo. Dunto tem sima culluptatis poremol orerspe ligenem olorios ra qui architibusae restrunt. Ficilis cimaxim hitaspe resciatur ant. Ommosam, ut duscitis doluptate magnatqui tem am, offici unt. Lesed eum et enimagn ihicabo ritatendi dolupic tasped molut iliciis delibus, consequassi cum sedit, te ipsantur, qui occusandem dolupta sequi blaborectet maiorepro dolorem ut quo qui venihil evellest, occae odi tenim estecabor aut latur acerchilis maxime nus ut velitas alit et ut et lacipicipsae aliatet faccatiusdae doloria epudae maximusdae sapitat emporiorro con comnit laut quostrumque provid quam quis enda endi cusam nem volorepero verro et voles exeraepudam quiatus antorem ut enti commoluptae et, ommodit untiae et, vitatur sundi utation pe odis aut volupta temporibus dolorporerro voluptatas eatet qui in reicae nobisciam sed utem que dis diciis mo te evel explautat laborem expe pa dolor amus illeniam harum exceruptatur reperore nata qui accatium volupta ecaepuditis magnias peribus, ut unt.
Julia Landford Assistant Director Department of Foreign Affairs and Trade
11 August 2015
AAC COUNTRY PO Box 1111 Suburb STATE
Postcode COUNTRY
P +61 6123 4567 M +61 456 789 012
[email protected] www.dfat.gov.au/aac