Download - Brand Positioning-An Effective Tool for Successful Marketing of Bollywood Movies

7/21/2019 Brand Positioning-An Effective Tool for Successful Marketing of Bollywood Movies

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Ihtrbjuatibh


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FVKHJ

K frkhj is k prbjuat, s`rvia` br abha`pt tdkt is puflialy jistihmuisd`j erbn btd`r prbjuats,

s`rvia`s br abha`pts sb tdkt it akh f` `ksily abnnuhiakt`j khj usuklly nkro`t`j( K frkhj hkn`

is td` hkn` be td` jistihativ` prbjuat, s`rvia` br abha`pt(

Frkhjihm is td` prba`ss be ar`ktihm khj jiss`nihktihm td` frkhj hkn`( Frkhjihm akh f` kppli`j

tb td` `htir` abrpbrkt` ij`htity ks w`ll ks tb ihjivijukl prbjuat khj s`rvia` hkn`s(

FVKHJ WBQIZIBHIHM

Frkhjpbsitibhihm rè`rs tb tkrm`t abhsun`rs r`ksbh tb fuy ybur frkhj ih prè`r`ha` tb btd`rs( It

`hsur`s tdkt kr` frkhj kativity dks k abnnbh kin is muij`j, jiràt`j khj j`liv`r`j fy td` frkhjs

f`hèit"r`ksbh tb fuy khj it ebaus`s kt kll pbihts be abhtkat witd abhsun`rs(

WVBJPAZ WBQIZIBHIHM

Ih nkro`tihm, pbsitibhihm dks abn` tb n`kh td` prba`ss fy wdiad nkro`t`rs try tb ar`kt` kh

inkm` br ij`htity ih nihjs be tdìr tkrm`t nkro`t ebr its prbjuat, frkhj br brmkhizktibh( It dks twb

pkrts V`.pbsitibhihm khj J`.pbsitibhihm(

V`.pbsitibhihm ihvblv`s adkhmihm td` ij`htity be k prbjuat r`lktiv` tb td` ij`htity be abnp`tihm

prbjuat ih td` abllàtiv` nihj be td` tkrm`t nkro`t(

J`.pbsitibhihm ihvblv`s ktt`nptihm tb adkhm` td` ij`htity be abnp`tihm prbjuats r`lktiv` tb td`

ij`htity be ybur bwh prbjuats ih td` abllàtiv` nihj be td` tkrm`t nkro`t(


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Abha`pt


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Abha`pt

Ih brj`r tb ar`kt` k jistihativ` plka` ih td` nkro`t ks hiad` nkro`t dks tb f` akrèully adbs`h khj

k jiee`r`htikl kjvkhtkm` nust f` ar`kt`j ih tdìr nihj( Frkhj pbsitibhihm is k n`jiun tdrbumdwdiad kh brmkhizktibh akh pbrtrky its austbn`rs wdkt it wkhts tb kadi`v` ebr td`n khj wdkt it

n`kh tb td`n( Frkhj pbsitibhihm ebrns austbn`rs vi`w khj bpihibhs(

Frkhj pbsitibhihm ihvblv`s ij`htieyihm khj j`t`rnihihm pbihts be sinilkrity khj jiee`r`ha` tb

ksa`rtkih td` rimdt frkhj ij`htiey khj tb ar`kt` k frkhj inkm`( Frkhj pbsitibhihm is td` o`y be

nkro`tihm strkt`my( K strbhm frkhj pbsitibhihm jiràts nkro`tihm strkt`my fy `xplkihihm td`frkhj j`tkils, td` uhiqu`h`ss be frkhj j`tkils khj its sinilkrity witd td` abnp`titiv` frkhjs ks

w`ll ks td` r`ksbhs ebr fuyihm khj usihm td` spàieia frkhj pbsitibhihm ih td` fks` be j`v`lbpihm

khj ihar`ksihm td` r`quir`j ohbwl`jm` khj p`ra`ptibhs ebr td` austbn`rs(

Zd` abha`pt be frkhj pbsitibhihm aklls ebr fàbnihm td` eirst nbv`r khj pibh``r frkhj ih khy

kttrifut` ih khy adbs`h austbn`r s`mn`ht( ]d`h td`r` is k vkakht slbt ih khy pkrtiaulkr kttrifut`,khytdihm h`w will `ksily m`t hbtia`j( Knitkfd Fkadadkh `ksily mbt suaa`ss witd td` pbsitibhihmks khmry ybuhm nkh ks d` wks td` eirst nbv`r ih tdkt s`mn`ht(

Zd` pbsitibhihm strkt`my be fìhm k pibh``r dks d`lp`j nkhy katbrs tb m`t tdrbumd td` tbumdabnp`titibh ih Fbllywbbj khj dks nkj` td`n iabhia plky`rs ih td` Ihjikh eiln ihjustry(

Nbr` m`h`rklly, td`r` kr` tdr`` typ`s be pbsitibhihm abha`pts3

;( Euhatibhkl pbsitibhsb Qblv` prbfl`nsb Wrbvij` f`hèits tb austbn`rsb M`t ekvbrkfl` p`ra`ptibh fy ihv`stbrs stbao prbeil` khj l`hj`rs

6( Qynfblia pbsitibhsb Q`le.inkm` `hdkha`n`htb @mb ij`htieiaktibhb F`lbhmihmh`ss khj sbaikl n`khihmeulh`ssb Keeàtiv` euleilln`ht


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1( @xp`ri`htikl pbsitibhsb Wrbvij` s`hsbry stinulktibhb Wrbvij` abmhitiv` stinulktibh

Wrbjuat Wbsitibhihm Wrba`ss

M`h`rklly, td` prbjuat pbsitibhihm prba`ss ihvblv`s3

;( Jèihihm td` nkro`t ih wdiad td` prbjuat br frkhj will abnp`t` $wdb td` r`l`vkht fuy`rskr`)

6( Ij`htieyihm td` kttrifut`s $klsb akll`j jin`hsibhs) tdkt jèih` td` prbjuat -spka`-1( Abllàtihm ihebrnktibh erbn k sknpl` be austbn`rs kfbut tdìr p`ra`ptibhs be `kadprbjuat bh td` r`l`vkht kttrifut`s

:( J`t`rnih` `kad prbjuat-s sdkr` be nihj0( J`t`rnih` `kad prbjuat-s aurr`ht lbaktibh ih td` prbjuat spka`5( J`t`rnih` td` tkrm`t nkro`t-s prè`rr`j abnfihktibh be kttrifut`s $rè`rr`j tb ks kh ij`kl

vàtbr)=( @xknih` td` eit f`tw``h3

b Zd` pbsitibh be ybur prbjuatb Zd` pbsitibh be td` ij`kl vàtbr

4( Wbsitibh(

Zd` prba`ss is sinilkr ebr pbsitibhihm ybur abnpkhy-s s`rvia`s( Q`rvia`s, dbw`v`r jbh-t dkv` td`

pdysiakl kttrifut`s be prbjuats . tdkt is, w` akh-t e``l td`n br tbuad td`n br sdbw hia` prbjuatpiatur`s( Qb ybu h``j tb kso eirst ybur austbn`rs khj td`h yburs`le, wdkt vklu` jb ali`hts m`t

erbn ny s`rvia`s2 Dbw kr` td`y f`tt`r bee erbn jbihm fusih`ss witd n`2 Klsb kso3 is td`r` k

adkrkat`ristia tdkt nko`s ny s`rvia`s jiee`r`ht2

]rit` but td` vklu` austbn`rs j`riv` khj td` kttrifut`s ybur s`rvia`s bee`r tb ar`kt` td` eirst jrket

be ybur pbsitibhihm( Z`st it bh p`bpl` wdb jbh-t r`klly ohbw wdkt ybu jb br wdkt ybu s`ll, wktad

tdìr ekaikl `xpr`ssibhs khj list`h ebr tdìr r`spbhs`( ]d`h td`y wkht tb ohbw nbr` fàkus`ybu-v` piqu`j tdìr iht`r`st khj stkrt`j k abhv`rsktibh, ybu-ll ohbw ybu-r` bh td` rimdt trkao(


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]DY ZD@ WBQIZIBHIHM QZVKZ@MY IQ INWBVZKHZ

Nbr` bet`h tdkh hbt, wd`h k frkhj strumml`s, its fàkus` td`yv` strky`j erbn tdìr frkhj

pbsitibhihm strkt`my br abhstruat`j k ekulty bh`( Phebrtuhkt`ly, tb ih`xp`ri`ha`j nkro`t`rs, tdkt

ekat isht klwkys bfvibus(

Zd` pbsitibhihm strkt`my sb inpbrtkht fàkus` td`yr` k tihy littl` fusih`ss plkh fbil`j jbwh tb

bh` s`ht`ha`( Mrkht`j, sbn`tin`s its k lbhm s`ht`ha`( Fut it suaaihatly jèih`s td` tkrm`t, tdìr

pkih pbiht, td` akt`mbry ih wdiad td` frkhj abnp`t`s, tdìr jiee`r`htikt`j f`hèits, khj wdkt td`

abnpkhy nust jb tb prbv` tdbs` jiee`r`htikt`j f`hèits tb td` austbn`r(

Kssunihm it dksht cust fàbn` k wbrjsnitdihm `x`rais` $mrrrr) j`v`lbpihm k frkhj pbsitibhihm

strkt`my ebra`s td` abnpkhy tb abhsij`r wdkt td`y h``j tb jb tb f` suaa`sseul( Wdilip Obtl`r, bh`

be td` wbrljs ebr`nbst `xp`rts bh nkro`tihm, aklls td` prkatia` be frkhj fuiljihm td` krt khj

abrh`rstbh` be nkro`tihm(

@xp`ri`ha`j nkro`t`rs ohbw tdkt wd`h k frkhj is strummlihm, bh` be td` eirst tdihms tb `xknih` is

td` frkhj pbsitibhihm strkt`my( Zdkts lio`ly wdy Q`krs ANB Viadkrj M`rstìh abnn`ht`j ih krà`ht krtial`, tdkt k o`y kspàt be dis plkh tb r`viv` td` Q`krs frkhj will f` tb nko` sur` tdkt

td` bv`rkll austbn`r `xp`ri`ha n`radkhjis`, ih.stbr`, s`rvia` khj nkro`tihmkr` td` f`st tdkt

td`y akh f` khj wbroihm tbm`td`r tb ar`kt` k jiee`r`htikt`j prbpbsitibh tdkt nko`s sbn`bh` abn`

tb Q`krs v`rsus mbihm sbn`wd`r` `ls`(

Its klsb wdy Qtkrfuaos A@B Dbwkrj Qdultz rà`htly sdut kll P(Q( stbr`s ebr 1 dburs tb r`trkih

stkee tb prbp`rly `xàut` Qtkrfuaos uhiqu` pbsitibhihm(

In hbt sur` wdy pbsitibhihm strkt`mi`s kr` sb bet`h bv`rlbbo`j fy abnpkhi`s( Nkyf` its

fàkus` pbsitibhihm strkt`mi`s kr`ht `ksy tb ar`kt`( Ket`r kll, wd`h td`yr` jbh` rimdt, k wdbl`

lbt be r`s`krad khj tdihoihm mb`s f`dihj td` abhstruatibh be tdkt bh` lih` pbsitibhihm stkt`n`ht


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nkyf` its fàkus` sb nkhy t`rns kr` us`j tb j`sarif` td` skn` tdihm( Frkhj pbsitibhihm

strkt`mi`s kr` vkribusly rè`rr`j tb ks pbsitibhihm strkt`mi`s, frkhj strkt`mi`s, khj pbsitibhihm

stkt`n`hts, fut td`y kll n`kh td` skn` tdihm(

Nkyf` its fàkus` usihm td` t`rn frkhj, sbuhjs elueey, br nkyf` td`y kr` abheus`j kfbut

wdkt frkhj n`khs( Its hbt uhusukl ebr sbn` p`bpl`, wd`h td`y tklo kfbut frkhj, tb rè`r tb td`

frkhj ij`htity3 td` lbmb, hkn`, tkmlih`, `ta( Its `ksi`r tb jèih` sbn`tdihm wd`h ybu akh s`` it(

Fut ebausihm bh td` visukl ij`htity klbh` bv`rlbbos td` aritiakl inpbrtkha` be td` strkt`mia

`l`n`hts be k frkhj(

Abnpkhi`s wdb tko` td` tin` uhj`rstkhj khj abhstruat k frkhj pbsitibhihm strkt`my wbht

hà`sskrily eihj tdkt tdìr adkll`hm`s jiskpp`kr( Fut td`y will dkv` k f`tt`r uhj`rstkhjihm be wdkt

tb jb tb kadi`v` tdìr bfcàtiv`s(


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Distbry beFbllywbbj

Nbvi`s


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Aih`nk be Ihjik

Zd` aih`nk be Ihjik abhsists be eilns prbjua`j karbss Ihjik, ihalujihm td` aih`nktia aultur` be

Nunfki klbhm witd td` aih`nktia trkjitibhs be stkt`s suad ks Khjdrk Wrkj`sd, Ksskn, Okrhktkok,

O`rklk, Wuhckf, Zknil Hkju khj ]`st F`hmkl( Ihjikh eilns akn` tb f` ebllbw`j tdrbumdbut

Qbutd Ksik khj td` Nijjl` @kstwd`r` nbj`st jr`ssihm khj sufju`j s`xuklity be td`s` eilns

wks ebuhj tb f` kaa`ptkfl` tb td` s`hsifiliti`s be td` kuji`ha` f`lbhmihm tb td`s` r`mibhs( Ks

aih`nk ks k n`jiun mkih`j pbpulkrity ih td` abuhtry ks nkhy ks ;,777 eilns ih vkribus

lkhmukm`s be Ihjik w`r` prbjua`j khhuklly( @xpktrikt`s ih abuhtri`s suad ks td` Phit`j Oihmjbn

khj td` Phit`j Qtkt`s abhtihu`j tb miv` ris` tb iht`rhktibhkl kuji`ha`s ebrDihji.lkhmukm` eilns,

sbn` be wdiadkaabrjihm tb td` @hayalbpjik Fritkhhiak $6779) `htry bh Fbllywbbj

abhtihu`j tb akrry &ebrnulkia stbry lih`s, `xp`rtly adbr`bmrkpd`j eimdt sa`h`s, spàtkaulkr sbhm.

khj.jkha` rbutih`s, `nbtibh.adkrm`j n`lbjrknk, khj lkrm`r.tdkh.lie` d`rb`s(& Zdis is abhtrkst`j

fy td` -Wkrkll`l Aih`nk- nbv`n`ht, prbnih`ht ih F`hmkli aih`nk,aih`nk, Nklkyklkn khj btd`r

r`mibhkl ihjustri`s, ohbwh ebr its s`ribus abht`ht, r`klisn khj hkturklisn(

Bv`rvi`w

Adkru Vby khj Q``tk J`vi ih td` ;969 eiln,Wrkpkhadk Wksd(

Ih td` 6;st a`htury, Ihjikh aih`nk, klbhm witd td` Kn`riakh khj Adih`s` eiln ihjustri`s, fàkn`

k mlbfkl `ht`rpris`(@hdkha`j tàdhblbmy pkv`j td` wky ebr up mrkjktibh erbn `stkflisd`j

aih`nktia hbrns be j`liv`rihm prbjuat, rkjiaklly klt`rihm td` nkhh`r ih wdiad abht`ht r`kad`j

td` tkrm`t kuji`ha`( Ihjikh aih`nk ebuhj nkro`ts ih bv`r 97 abuhtri`s wd`r` eilns erbn Ihjik kr`

sar``h`j( Zd` abuhtry klsb pkrtiaipkt`j ih iht`rhktibhkl eiln e`stivkls( Ihjikh eilnnko`rs suad ks

Qdòdkr Okpur, Nirk Hkir, J``pk N`dtk `ta( ebuhj suaa`ss bv`rs`ks( Zd` Ihjikh mbv`rhn`ht

`xt`hj`j eiln j`l`mktibhs tb ebrìmh abuhtri`s suad ks td` Phit`j Qtkt`s be Kn`riak khj Ckpkh

wdil` td` abuhtry-s Eiln Wrbjua`rs Muilj s`ht sinilkr nissibhs tdrbumd @urbp`(

Ihjik is td` wbrlj-s lkrm`st prbjua`r be eilns, prbjuaihm albs` tb k tdbuskhj eilns khhuklly(

Kfbut 577 be td` tbtkl eilns prbjua`j kr` ih Z`lumu khj Dihji, kpprbxinkt`ly 177 `kad, wdil`

td` r`nkihihm kr` ih btd`r lkhmukm`s( Dbw`v`r, Dihji eilns kaabuht ebr kfbut dkle be td` tbtkl
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/Languages_of_Indiahttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Encyclop%C3%A6dia_Britannicahttp://en.wikipedia.org/wiki/Encyclop%C3%A6dia_Britannicahttp://en.wikipedia.org/wiki/Bollywoodhttp://en.wikipedia.org/wiki/Parallel_Cinemahttp://en.wikipedia.org/wiki/Cinema_of_West_Bengalhttp://en.wikipedia.org/wiki/Seeta_Devihttp://en.wikipedia.org/wiki/Prapancha_Pashhttp://en.wikipedia.org/wiki/Prapancha_Pashhttp://en.wikipedia.org/wiki/Prapancha_Pashhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Cinema_of_Chinahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Cinema_of_Chinahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Prapancha_Pashhttp://en.wikipedia.org/wiki/Seeta_Devihttp://en.wikipedia.org/wiki/Cinema_of_West_Bengalhttp://en.wikipedia.org/wiki/Parallel_Cinemahttp://en.wikipedia.org/wiki/Bollywoodhttp://en.wikipedia.org/wiki/Encyclop%C3%A6dia_Britannicahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Languages_of_Indiahttp://en.wikipedia.org/wiki/Middle_Easthttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Punjab_(India)http://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/India


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r`v`hu` m`h`rkt`j fy aih`nk ih Ihjik(Zd` prbvisibh be ;77% ebrìmh jiràt ihv`stn`ht dks nkj`

td` Ihjikh eiln nkro`t kttrkativ` ebr ebrìmh `ht`rpris`s suad ks 67td A`htury Ebx, Qbhy Wiatur`s,

khj ]krh`r Frbs( Wrbnih`ht Ihjikh `ht`rpris`s suad ks S``, PZU khj Kjlkfs klsb pkrtiaipkt`j ih

prbjuaihm khj jistrifutihm eilns( Zkx iha`htiv`s tb nultipl`x`s dkv` kij`j td` nultipl`x fbbn ih

Ihjik( Fy 6771 ks nkhy ks 17 eiln prbjuatibh abnpkhi`s dkj f``h list`j ih td` Hktibhkl Qtbao

@xadkhm` be Ihjik, nkoihm td` abnn`raikl pr`s`ha` be td` n`jiun e`lt(

Zd` Ihjikh jikspbrk abhstitut`s be nillibhs be Ihjikhs bv`rs`ks ebr wdiad eilns kr` nkj`

kvkilkfl` fbtd tdrbumd n`jiuns suad ks JUJs khj fy sar``hihm be eilns ih tdìr abuhtry be

r`sij`ha` wd`r`v`r abnn`raiklly e`ksifl`( Zd`s` `krhihms, kaabuhtihm ebr sbn` ;6% be td`

r`v`hu` m`h`rkt`j fy k nkihstr`kn eiln, abhtrifut` sufstkhtiklly tb td` bv`rkll r`v`hu` be Ihjikh

aih`nk, td` h`t wbrtd be wdiad wks ebuhj tb f` ;(1 fillibh PQ Jbllkrs ih 6777( Ekailiti`s ebr eilnprbjuatibh ih td` abuhtry ihaluj` Vknbci Eiln Aity ih Dyj`rkfkj, td` dbn` be Z`lumu eiln

ihjustry, td` lkrm`st eiln stujib abnpl`x ih td` wbrlj ks a`rtiei`j fy Muihh`ss ]brlj Vàbrjs(

Nusia ih Ihjikh aih`nk is khbtd`r sufstkhtikl r`v`hu` m`h`rktbr, witd td` nusia rimdts klbh`

kaabuhtihm ebr :.0% be td` h`t r`v`hu`s m`h`rkt`j fy k eiln ih Ihjik(
http://en.wikipedia.org/wiki/20th_Century_Foxhttp://en.wikipedia.org/wiki/Sony_Pictureshttp://en.wikipedia.org/wiki/Warner_Broshttp://en.wikipedia.org/wiki/Zee_Entertainment_Enterpriseshttp://en.wikipedia.org/wiki/UTVhttp://en.wikipedia.org/wiki/Adlabshttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/Non-resident_Indian_and_Person_of_Indian_Originhttp://en.wikipedia.org/wiki/DVDhttp://en.wikipedia.org/wiki/Hyderabad,_Andhra_Pradeshhttp://en.wikipedia.org/wiki/Cinema_of_Andhra_Pradeshhttp://en.wikipedia.org/wiki/Cinema_of_Andhra_Pradeshhttp://en.wikipedia.org/wiki/Cinema_of_Andhra_Pradeshhttp://en.wikipedia.org/wiki/Cinema_of_Andhra_Pradeshhttp://en.wikipedia.org/wiki/Hyderabad,_Andhra_Pradeshhttp://en.wikipedia.org/wiki/DVDhttp://en.wikipedia.org/wiki/Non-resident_Indian_and_Person_of_Indian_Originhttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/National_Stock_Exchange_of_Indiahttp://en.wikipedia.org/wiki/Adlabshttp://en.wikipedia.org/wiki/UTVhttp://en.wikipedia.org/wiki/Zee_Entertainment_Enterpriseshttp://en.wikipedia.org/wiki/Warner_Broshttp://en.wikipedia.org/wiki/Sony_Pictureshttp://en.wikipedia.org/wiki/20th_Century_Fox


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Distbry

K sa`h` erbnVkck Dkrisdadkhjrk$;9;1) . Zd` eirst eull.l`hmtd nbtibh piatur`(

J`viok Vkhi khj Ksdbo OunkrihKaddut Okhyk$;915)(

Ebllbwihm td` sar``hihm be td` Lunir` nbvihm piatur`s ih Wkris $;490) aih`nk fàkn` k

s`hsktibh karbss @urbp` khj fy Culy ;495 td` Lunir` eilns dkj f``h ih sdbw ih Fbnfky $hbw

Nunfki)( Zd` eirst sdbrt eilns ih Ihjik w`r` jiràt`j fy Dirklkl Q`h, stkrtihm witd Zd` Elbw`r be

W`rsik $;494)( Zd` eirst eull.l`hmtd nbtibh piatur` ih Ihjik wks prbjua`j fy Jkjkskd`f Wdklo`, k

sadblkr bh Ihjik-s lkhmukm`s khj aultur`, wdb frbumdt tbm`td`r `l`n`hts erbn Qkhsorit `pias tb

prbjua` disVkck Dkrisdadkhjrk$;9;1)( $Iht`r`stihmly, td` e`nkl` rbl`s ih td` eiln w`r` plky`j

fy nkl` katbrs() Zd` eirst Ihjikh adkih be aih`nk td`kt`rs wks bwh`j fy td` Aklauttk

`htr`pr`hùr Cknsd`jci Erknci Nkjkh, wdb bv`rskw prbjuatibh be ;7 eilns khhuklly khj

jistrifut`j td`n tdrbumdbut td` Ihjikh sufabhtih`ht(

Jurihm td` `krly tw`hti`td a`htury aih`nk ks k n`jiun mkih`j pbpulkrity karbss Ihjik-s

pbpulktibh khj its nkhy àbhbnia sàtibhs( Ziao`ts w`r` nkj` keebrjkfl` tb td` abnnbh nkh kt

k lbw pria` khj ebr td` eihkhaiklly akpkfl` kjjitibhkl abnebrts n`kht kjjitibhkl kjnissibh tiao`t

pria`(Kuji`ha`s tdrbhm`j tb aih`nk dklls ks tdis keebrjkfl` n`jiun be `ht`rtkihn`ht w`r`
http://en.wikipedia.org/wiki/Raja_Harishchandrahttp://en.wikipedia.org/wiki/Raja_Harishchandrahttp://en.wikipedia.org/wiki/Raja_Harishchandrahttp://en.wikipedia.org/wiki/Devika_Ranihttp://en.wikipedia.org/wiki/Ashok_Kumarhttp://en.wikipedia.org/wiki/Achhut_Kanyahttp://en.wikipedia.org/wiki/Achhut_Kanyahttp://en.wikipedia.org/wiki/Achhut_Kanyahttp://en.wikipedia.org/wiki/Lumi%C3%A8rehttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Hiralal_Senhttp://en.wikipedia.org/wiki/Dadasaheb_Phalkehttp://en.wikipedia.org/wiki/Sanskrithttp://en.wikipedia.org/wiki/Raja_Harishchandrahttp://en.wikipedia.org/wiki/Raja_Harishchandrahttp://en.wikipedia.org/wiki/Raja_Harishchandrahttp://en.wikipedia.org/wiki/Calcuttahttp://en.wikipedia.org/wiki/Jamshedji_Framji_Madanhttp://en.wikipedia.org/wiki/Indian_subcontinenthttp://en.wikipedia.org/wiki/File:Achhut_Kanya2.jpghttp://en.wikipedia.org/wiki/File:Raja_Harishchandra.jpghttp://en.wikipedia.org/wiki/File:Achhut_Kanya2.jpghttp://en.wikipedia.org/wiki/File:Raja_Harishchandra.jpghttp://en.wikipedia.org/wiki/Indian_subcontinenthttp://en.wikipedia.org/wiki/Jamshedji_Framji_Madanhttp://en.wikipedia.org/wiki/Calcuttahttp://en.wikipedia.org/wiki/Raja_Harishchandrahttp://en.wikipedia.org/wiki/Sanskrithttp://en.wikipedia.org/wiki/Dadasaheb_Phalkehttp://en.wikipedia.org/wiki/Hiralal_Senhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Parishttp://en.wikipedia.org/wiki/Lumi%C3%A8rehttp://en.wikipedia.org/wiki/Achhut_Kanyahttp://en.wikipedia.org/wiki/Ashok_Kumarhttp://en.wikipedia.org/wiki/Devika_Ranihttp://en.wikipedia.org/wiki/Raja_Harishchandra


12/78

_;6^

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ihj`p`hj`ha` nbv`n`ht(

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kh `hjurihm sufcàt ebr eiln nkoihm jurihm td` jàkj`s tdkt ebllbw`j(

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bv`r 677 sdbrt jbaun`htkri`s, `kad r`l`ks`j ih ;4 lkhmukm`s witd 9777 prihts ebr p`rnkh`ht eiln

td`kt`rs karbss td` abuhtry(
http://en.wikipedia.org/wiki/Ardeshir_Iranihttp://en.wikipedia.org/wiki/Alam_Arahttp://en.wikipedia.org/wiki/Alam_Arahttp://en.wikipedia.org/wiki/Alam_Arahttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Devdas_(1935_film)http://en.wikipedia.org/wiki/Devdas_(1935_film)http://en.wikipedia.org/wiki/Bombay_Talkieshttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/Masala_(film_genre)http://en.wikipedia.org/wiki/Chandralekha_(1948_film)http://en.wikipedia.org/wiki/Chandralekha_(1948_film)http://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Partition_of_Indiahttp://en.wikipedia.org/wiki/Ministry_of_Finance_(India)http://en.wikipedia.org/wiki/Ministry_of_Finance_(India)http://en.wikipedia.org/wiki/Partition_of_Indiahttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Chandralekha_(1948_film)http://en.wikipedia.org/wiki/Masala_(film_genre)http://en.wikipedia.org/wiki/British_Rajhttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Bombay_Talkieshttp://en.wikipedia.org/wiki/Devdas_(1935_film)http://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Alam_Arahttp://en.wikipedia.org/wiki/Ardeshir_Irani


13/78

_;1^

Zd` Ihjikh W`bpl`-s Zd`ktr` Kssbaiktibh $IWZK), kh krt nbv`n`ht witd k abnnuhist ihalihktibh,

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Mblj`h Km` be Ihjikh Aih`nk

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ks fbtd k himdtnkr` khj k jr`kn, wdil` Wykksk aritiqu`j td` uhr`klity be aity lie`( Qbn` be td`

nbst eknbus `pia eilns be Dihji aih`nk w`r` klsb prbjua`j kt td` tin`, ihalujihm N`dfbbf

Odkh-s Nbtd`r Ihjik $;90=), wdiad wks hbnihkt`j ebr td` Kakj`ny Kwkrj ebr F`st Ebrìmh
http://en.wikipedia.org/wiki/Indian_People%27s_Theatre_Associationhttp://en.wikipedia.org/wiki/Bijon_Bhattacharyahttp://en.wikipedia.org/wiki/Nabannahttp://en.wikipedia.org/wiki/Nabannahttp://en.wikipedia.org/wiki/Bengal_famine_of_1943http://en.wikipedia.org/wiki/Khwaja_Ahmad_Abbashttp://en.wikipedia.org/wiki/Khwaja_Ahmad_Abbashttp://en.wikipedia.org/wiki/Dharti_Ke_Lalhttp://en.wikipedia.org/wiki/Dharti_Ke_Lalhttp://en.wikipedia.org/wiki/Dharti_Ke_Lalhttp://en.wikipedia.org/wiki/Mother_Indiahttp://en.wikipedia.org/wiki/Mother_Indiahttp://en.wikipedia.org/wiki/Mother_Indiahttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Satyajit_Rayhttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/Guru_Dutthttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Indian_independence_movementhttp://en.wikipedia.org/wiki/Bollywoodhttp://en.wikipedia.org/wiki/Guru_Dutthttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Kaagaz_Ke_Phoolhttp://en.wikipedia.org/wiki/Kaagaz_Ke_Phoolhttp://en.wikipedia.org/wiki/Raj_Kapoorhttp://en.wikipedia.org/wiki/Awaarahttp://en.wikipedia.org/wiki/Awaarahttp://en.wikipedia.org/wiki/Shree_420http://en.wikipedia.org/wiki/Shree_420http://en.wikipedia.org/wiki/Shree_420http://en.wikipedia.org/wiki/Epic_filmhttp://en.wikipedia.org/wiki/Mehboob_Khanhttp://en.wikipedia.org/wiki/Mehboob_Khanhttp://en.wikipedia.org/wiki/Mother_Indiahttp://en.wikipedia.org/wiki/Mother_Indiahttp://en.wikipedia.org/wiki/Academy_Award_for_Best_Foreign_Language_Filmhttp://en.wikipedia.org/wiki/File:GuruDutt.jpghttp://en.wikipedia.org/wiki/File:Apu_Pather1.jpghttp://en.wikipedia.org/wiki/File:GuruDutt.jpghttp://en.wikipedia.org/wiki/File:Apu_Pather1.jpghttp://en.wikipedia.org/wiki/Academy_Award_for_Best_Foreign_Language_Filmhttp://en.wikipedia.org/wiki/Mother_Indiahttp://en.wikipedia.org/wiki/Mehboob_Khanhttp://en.wikipedia.org/wiki/Mehboob_Khanhttp://en.wikipedia.org/wiki/Epic_filmhttp://en.wikipedia.org/wiki/Shree_420http://en.wikipedia.org/wiki/Awaarahttp://en.wikipedia.org/wiki/Raj_Kapoorhttp://en.wikipedia.org/wiki/Kaagaz_Ke_Phoolhttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Guru_Dutthttp://en.wikipedia.org/wiki/Bollywoodhttp://en.wikipedia.org/wiki/Indian_independence_movementhttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Guru_Dutthttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/Satyajit_Rayhttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Mother_Indiahttp://en.wikipedia.org/wiki/Dharti_Ke_Lalhttp://en.wikipedia.org/wiki/Khwaja_Ahmad_Abbashttp://en.wikipedia.org/wiki/Khwaja_Ahmad_Abbashttp://en.wikipedia.org/wiki/Bengal_famine_of_1943http://en.wikipedia.org/wiki/Nabannahttp://en.wikipedia.org/wiki/Bijon_Bhattacharyahttp://en.wikipedia.org/wiki/Indian_People%27s_Theatre_Association


14/78

_;:^

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15/78


16/78

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17/78

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Eiln E`stivkl, wdil` dis sàbhj eilnQwkdkn$;99:) wks ih abnp`titibh ebr td` Wkln` j-Brkt td`

;99: Akhh`s Eiln E`stivkl(
http://en.wikipedia.org/wiki/Madhoohttp://en.wikipedia.org/wiki/Mani_Ratnamhttp://en.wikipedia.org/wiki/Tamil_cinemahttp://en.wikipedia.org/wiki/Rojahttp://en.wikipedia.org/wiki/Rojahttp://en.wikipedia.org/wiki/Rojahttp://en.wikipedia.org/wiki/Tamil_cinemahttp://en.wikipedia.org/wiki/Mani_Ratnamhttp://en.wikipedia.org/wiki/Mani_Ratnamhttp://en.wikipedia.org/wiki/Rojahttp://en.wikipedia.org/wiki/Rojahttp://en.wikipedia.org/wiki/Bombay_(film)http://en.wikipedia.org/wiki/Bombay_(film)http://en.wikipedia.org/wiki/Nayaganhttp://en.wikipedia.org/wiki/Nayaganhttp://en.wikipedia.org/wiki/Nayaganhttp://en.wikipedia.org/wiki/Kamal_Haasanhttp://en.wikipedia.org/wiki/Time_magazine%27s_%22All-TIME%22_100_best_movieshttp://en.wikipedia.org/wiki/Time_magazine%27s_%22All-TIME%22_100_best_movieshttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/Guru_Dutthttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/S._Shankarhttp://en.wikipedia.org/wiki/Kadhalanhttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Filmihttp://en.wikipedia.org/wiki/Filmihttp://en.wikipedia.org/wiki/A._R._Rahmanhttp://en.wikipedia.org/wiki/Ilaiyaraajahttp://en.wikipedia.org/wiki/Tabarana_Kathehttp://en.wikipedia.org/wiki/Kannada_cinemahttp://en.wikipedia.org/wiki/Roja_(soundtrack)http://en.wikipedia.org/wiki/Roja_(soundtrack)http://en.wikipedia.org/wiki/Roja_(soundtrack)http://en.wikipedia.org/wiki/Time_(magazine)http://en.wikipedia.org/wiki/Time_magazine%27s_%22All-TIME%22_100_best_movies#10_Best_Soundtrackshttp://en.wikipedia.org/wiki/Academy_Awardhttp://en.wikipedia.org/wiki/Slumdog_Millionaire_(soundtrack)http://en.wikipedia.org/wiki/Slumdog_Millionaire_(soundtrack)http://en.wikipedia.org/wiki/Slumdog_Millionaire_(soundtrack)http://en.wikipedia.org/wiki/Slumdog_Millionaire_(soundtrack)http://en.wikipedia.org/wiki/Cinema_of_Keralahttp://en.wikipedia.org/wiki/Adoor_Gopalakrishnanhttp://en.wikipedia.org/wiki/Adoor_Gopalakrishnanhttp://en.wikipedia.org/wiki/G._Aravindanhttp://en.wikipedia.org/wiki/T._V._Chandranhttp://en.wikipedia.org/wiki/Shaji_N._Karunhttp://en.wikipedia.org/wiki/Elippathayamhttp://en.wikipedia.org/wiki/Elippathayamhttp://en.wikipedia.org/wiki/Sutherland_Trophyhttp://en.wikipedia.org/wiki/London_Film_Festivalhttp://en.wikipedia.org/wiki/Mathilukalhttp://en.wikipedia.org/wiki/Mathilukalhttp://en.wikipedia.org/wiki/Mathilukalhttp://en.wikipedia.org/wiki/Venice_Film_Festivalhttp://en.wikipedia.org/wiki/Venice_Film_Festivalhttp://en.wikipedia.org/wiki/Piravihttp://en.wikipedia.org/wiki/Piravihttp://en.wikipedia.org/wiki/Camera_d%27Orhttp://en.wikipedia.org/wiki/1989_Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/1989_Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/Swahamhttp://en.wikipedia.org/wiki/Swahamhttp://en.wikipedia.org/wiki/Swahamhttp://en.wikipedia.org/wiki/Palme_d%27Orhttp://en.wikipedia.org/wiki/1994_Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/File:Roja002.jpghttp://en.wikipedia.org/wiki/1994_Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/Palme_d%27Orhttp://en.wikipedia.org/wiki/Swahamhttp://en.wikipedia.org/wiki/1989_Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/1989_Cannes_Film_Festivalhttp://en.wikipedia.org/wiki/Camera_d%27Orhttp://en.wikipedia.org/wiki/Piravihttp://en.wikipedia.org/wiki/Venice_Film_Festivalhttp://en.wikipedia.org/wiki/Venice_Film_Festivalhttp://en.wikipedia.org/wiki/Mathilukalhttp://en.wikipedia.org/wiki/London_Film_Festivalhttp://en.wikipedia.org/wiki/Sutherland_Trophyhttp://en.wikipedia.org/wiki/Elippathayamhttp://en.wikipedia.org/wiki/Shaji_N._Karunhttp://en.wikipedia.org/wiki/T._V._Chandranhttp://en.wikipedia.org/wiki/G._Aravindanhttp://en.wikipedia.org/wiki/Adoor_Gopalakrishnanhttp://en.wikipedia.org/wiki/Adoor_Gopalakrishnanhttp://en.wikipedia.org/wiki/Cinema_of_Keralahttp://en.wikipedia.org/wiki/Slumdog_Millionaire_(soundtrack)http://en.wikipedia.org/wiki/Slumdog_Millionaire_(soundtrack)http://en.wikipedia.org/wiki/Academy_Awardhttp://en.wikipedia.org/wiki/Time_magazine%27s_%22All-TIME%22_100_best_movies#10_Best_Soundtrackshttp://en.wikipedia.org/wiki/Time_(magazine)http://en.wikipedia.org/wiki/Roja_(soundtrack)http://en.wikipedia.org/wiki/Kannada_cinemahttp://en.wikipedia.org/wiki/Tabarana_Kathehttp://en.wikipedia.org/wiki/Ilaiyaraajahttp://en.wikipedia.org/wiki/A._R._Rahmanhttp://en.wikipedia.org/wiki/Filmihttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Kadhalanhttp://en.wikipedia.org/wiki/S._Shankarhttp://en.wikipedia.org/wiki/Pyaasahttp://en.wikipedia.org/wiki/Guru_Dutthttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/Time_magazine%27s_%22All-TIME%22_100_best_movieshttp://en.wikipedia.org/wiki/Time_magazine%27s_%22All-TIME%22_100_best_movieshttp://en.wikipedia.org/wiki/Kamal_Haasanhttp://en.wikipedia.org/wiki/Nayaganhttp://en.wikipedia.org/wiki/Bombay_(film)http://en.wikipedia.org/wiki/Rojahttp://en.wikipedia.org/wiki/Mani_Ratnamhttp://en.wikipedia.org/wiki/Mani_Ratnamhttp://en.wikipedia.org/wiki/Tamil_cinemahttp://en.wikipedia.org/wiki/Rojahttp://en.wikipedia.org/wiki/Tamil_cinemahttp://en.wikipedia.org/wiki/Mani_Ratnamhttp://en.wikipedia.org/wiki/Madhoo


18/78

_;4^

Fduvkh $Kknir Odkh) witd dis ariao`t t`kn abhsistihm be villkm`.eblo, ih Ksdutbsd Mbwkriokr-sLkmkkh$677;)(

Ih td` lkt` ;997s, -Wkrkll`l Aih`nk- f`mkh `xp`ri`haihm k r`surm`ha` ih Dihji aih`nk, lkrm`ly ju`

tb td` aritiakl khj abnn`raikl suaa`ss beQktyk$;994), k lbw.fujm`t eilnfks`j bh td` Nunfki

uhj`rwbrlj, jiràt`j fy Vkn Mbpkl Ukrnk khj writt`h fy Khurkm Oksdykp( Zd` eiln-s suaa`ss

l`j tb td` `n`rm`ha` be k jistihat m`hr` ohbwh ks Nunfki hbir, urfkh eilns rèlàtihm sbaikl

prbfl`ns ih td` aity beNunfki( Lkt`r eilns f`lbhmihm tb td`Nunfki hbirm`hr` ihaluj` Nkjdur

Fdkhjkrokr-s Adkhjhi Fkr $677;) khj Zrkeeia Qimhkl $677=), Vkn Mbpkl Ukrnk-s Abnpkhy

$6776) khj its pr`qu`l J $6770), Khurkm Oksdykp-s Flkao Erijky $677:), khj Irekh Oknkl-s

Zdkhos Nkk $6779)( Btd`r krt eiln jiràtbrs kativ` tbjky ihaluj` Nrihkl Q`h, Fujjdkj`f

Jksmuptk, Mkutkn Mdbs`, Qkhjip Vky, Kpkrhk Q`h khj Vitupkrhb Mdbsd ih F`hmkli aih`nk?

Kjbbr Mbpklkorisdhkh, Qdkci H( Okruh khj Z( U( Adkhjrkh ih Nklkyklkn aih`nk? Nkhi Okul,

Ounkr Qdkdkhi, O`tkh N`dtk, Mbvihj Hidklkhi, Qdykn F`h`mkl, Nirk Hkir, Hkm`sd Ououhbbr,

Qujdir Nisdrk khj Hkhjitk Jks ih Dihji aih`nk? Nkhi Vkthkn khj Qkhtbsd Qivkh ih Zknil

aih`nk? khj J``pk N`dtk, Khkht Fklkhi, Dbni Kjkckhik, Uicky Qihmd khj Qbbhi Zkrkpbr`vklkih Ihjikh @hmlisd aih`nk(
http://en.wikipedia.org/wiki/Aamir_Khanhttp://en.wikipedia.org/wiki/Ashutosh_Gowarikarhttp://en.wikipedia.org/wiki/Lagaanhttp://en.wikipedia.org/wiki/Lagaanhttp://en.wikipedia.org/wiki/Satya_(film)http://en.wikipedia.org/wiki/Satya_(film)http://en.wikipedia.org/wiki/Satya_(film)http://en.wikipedia.org/wiki/Low-budget_filmhttp://en.wikipedia.org/wiki/Indian_mafiahttp://en.wikipedia.org/wiki/Indian_mafiahttp://en.wikipedia.org/wiki/Ram_Gopal_Varmahttp://en.wikipedia.org/wiki/Anurag_Kashyap_(director)http://en.wikipedia.org/wiki/Mumbai_noirhttp://en.wikipedia.org/wiki/Mumbai_noirhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Madhur_Bhandarkarhttp://en.wikipedia.org/wiki/Madhur_Bhandarkarhttp://en.wikipedia.org/wiki/Chandni_Barhttp://en.wikipedia.org/wiki/Chandni_Barhttp://en.wikipedia.org/wiki/Traffic_Signal_(film)http://en.wikipedia.org/wiki/Traffic_Signal_(film)http://en.wikipedia.org/wiki/Company_(film)http://en.wikipedia.org/wiki/Company_(film)http://en.wikipedia.org/wiki/D_(film)http://en.wikipedia.org/wiki/D_(film)http://en.wikipedia.org/wiki/Black_Friday_(2004_film)http://en.wikipedia.org/wiki/Black_Friday_(2004_film)http://en.wikipedia.org/wiki/Sandip_Rayhttp://en.wikipedia.org/wiki/Aparna_Senhttp://en.wikipedia.org/wiki/Rituparno_Ghoshhttp://en.wikipedia.org/wiki/Govind_Nihalanihttp://en.wikipedia.org/wiki/Mira_Nairhttp://en.wikipedia.org/wiki/Nagesh_Kukunoorhttp://en.wikipedia.org/wiki/Sudhir_Mishrahttp://en.wikipedia.org/wiki/Nandita_Dashttp://en.wikipedia.org/wiki/Santosh_Sivanhttp://en.wikipedia.org/wiki/Deepa_Mehtahttp://en.wikipedia.org/wiki/Anant_Balanihttp://en.wikipedia.org/wiki/Homi_Adajaniahttp://en.wikipedia.org/wiki/Sooni_Taraporevalahttp://en.wikipedia.org/wiki/Indian_Englishhttp://en.wikipedia.org/wiki/File:Lagaan_cricket_team.JPGhttp://en.wikipedia.org/wiki/Indian_Englishhttp://en.wikipedia.org/wiki/Sooni_Taraporevalahttp://en.wikipedia.org/wiki/Homi_Adajaniahttp://en.wikipedia.org/wiki/Anant_Balanihttp://en.wikipedia.org/wiki/Deepa_Mehtahttp://en.wikipedia.org/wiki/Santosh_Sivanhttp://en.wikipedia.org/wiki/Nandita_Dashttp://en.wikipedia.org/wiki/Sudhir_Mishrahttp://en.wikipedia.org/wiki/Nagesh_Kukunoorhttp://en.wikipedia.org/wiki/Mira_Nairhttp://en.wikipedia.org/wiki/Govind_Nihalanihttp://en.wikipedia.org/wiki/Rituparno_Ghoshhttp://en.wikipedia.org/wiki/Aparna_Senhttp://en.wikipedia.org/wiki/Sandip_Rayhttp://en.wikipedia.org/wiki/Black_Friday_(2004_film)http://en.wikipedia.org/wiki/D_(film)http://en.wikipedia.org/wiki/Company_(film)http://en.wikipedia.org/wiki/Traffic_Signal_(film)http://en.wikipedia.org/wiki/Chandni_Barhttp://en.wikipedia.org/wiki/Madhur_Bhandarkarhttp://en.wikipedia.org/wiki/Madhur_Bhandarkarhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbai_noirhttp://en.wikipedia.org/wiki/Anurag_Kashyap_(director)http://en.wikipedia.org/wiki/Ram_Gopal_Varmahttp://en.wikipedia.org/wiki/Indian_mafiahttp://en.wikipedia.org/wiki/Indian_mafiahttp://en.wikipedia.org/wiki/Low-budget_filmhttp://en.wikipedia.org/wiki/Satya_(film)http://en.wikipedia.org/wiki/Lagaanhttp://en.wikipedia.org/wiki/Ashutosh_Gowarikarhttp://en.wikipedia.org/wiki/Aamir_Khan


19/78

_;9^

Ihelu`ha`s

Wrkskjs INKT Zd`ktr` dbus`s kt dyj`rkfkj, td` lkrm`st INKT.1J ih td` wbrlj(

WUV Aih`nks ih Fkhmklbr` is bh` be td` lkrm`st aih`nk adkihs ih Ihjik

NM Vbkj Murmkbh, td` lbhm`st str``t be nklls, r`stkurkhts, ake`s `t a`t`rk ih Ksik(

Zd`r` dkv` m`h`rklly f``h six nkcbr ihelu`ha`s tdkt dkv` sdkp`j td` abhv`htibhs be Ihjikh

pbpulkr aih`nk( Zd` eirst wks td` khai`ht Ihjikh `pias beNkdkfdkrktkkhjVknkykhkwdiad

dkv` `x`rt`j k prbebuhj ihelu`ha` bh td` tdbumdt khj inkmihktibh be Ihjikh pbpulkr aih`nk,

pkrtiaulkrly ih its hkrrktiv`s( @xknpl`s be tdis ihelu`ha` ihaluj` td` tàdhiqu`s be k sij` stbry,

fkao.stbry khj stbry witdih k stbry( Ihjikh pbpulkr eilns bet`h dkv` plbts wdiad frkhad bee ihtb

suf.plbts? suad hkrrktiv` jisp`rskls akh al`krly f` s``h ih td` ;991 eilnsOdklhkykokhjMkrjisd(

Zd` sàbhj ihelu`ha` wks td` inpkat be khai`ht Qkhsorit jrknk, witd its dimdly styliz`j hktur`

khj `npdksis bh spàtkal`, wd`r` nusia, jkha` khj m`stur` abnfih`j &tb ar`kt` k vifrkht krtistia

uhit witd jkha` khj nin` fìhm a`htrkl tb td` jrknktia `xp`ri`ha`(& Qkhsorit jrknks w`r`

ohbwh kshktyk, j`riv`j erbn td` rbbt wbrj hrit$jkha`), adkrkat`rizihm td`n ks spàtkaulkr

jkha`.jrknks wdiad dks abhtihu`j ih Ihjikh aih`nk( Zd` tdirj ihelu`ha` wks td` trkjitibhkl eblo
http://en.wikipedia.org/wiki/PVR_Cinemashttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Indian_epic_poetryhttp://en.wikipedia.org/wiki/Mahabharatahttp://en.wikipedia.org/wiki/Mahabharatahttp://en.wikipedia.org/wiki/Mahabharatahttp://en.wikipedia.org/wiki/Ramayanahttp://en.wikipedia.org/wiki/Ramayanahttp://en.wikipedia.org/wiki/Ramayanahttp://en.wikipedia.org/wiki/Side_storyhttp://en.wikipedia.org/wiki/Back-storyhttp://en.wikipedia.org/wiki/Story_within_a_storyhttp://en.wikipedia.org/wiki/Khalnayakhttp://en.wikipedia.org/wiki/Khalnayakhttp://en.wikipedia.org/wiki/Khalnayakhttp://en.wikipedia.org/wiki/Gardishhttp://en.wikipedia.org/wiki/Gardishhttp://en.wikipedia.org/wiki/Gardishhttp://en.wikipedia.org/wiki/Sanskrit_dramahttp://en.wikipedia.org/wiki/Classical_Indian_musichttp://en.wikipedia.org/wiki/Classical_Indian_dancehttp://en.wikipedia.org/wiki/Natya_Shastrahttp://en.wikipedia.org/wiki/Natya_Shastrahttp://en.wikipedia.org/wiki/Natya_Shastrahttp://en.wikipedia.org/wiki/File:Mall_road,_Gurgaon.jpghttp://en.wikipedia.org/wiki/File:The_Forum,_Bangalore.jpghttp://en.wikipedia.org/wiki/File:Imax_theater_hyderabad.jpghttp://en.wikipedia.org/wiki/File:Mall_road,_Gurgaon.jpghttp://en.wikipedia.org/wiki/File:The_Forum,_Bangalore.jpghttp://en.wikipedia.org/wiki/File:Imax_theater_hyderabad.jpghttp://en.wikipedia.org/wiki/File:Mall_road,_Gurgaon.jpghttp://en.wikipedia.org/wiki/File:The_Forum,_Bangalore.jpghttp://en.wikipedia.org/wiki/File:Imax_theater_hyderabad.jpghttp://en.wikipedia.org/wiki/Natya_Shastrahttp://en.wikipedia.org/wiki/Classical_Indian_dancehttp://en.wikipedia.org/wiki/Classical_Indian_musichttp://en.wikipedia.org/wiki/Sanskrit_dramahttp://en.wikipedia.org/wiki/Gardishhttp://en.wikipedia.org/wiki/Khalnayakhttp://en.wikipedia.org/wiki/Story_within_a_storyhttp://en.wikipedia.org/wiki/Back-storyhttp://en.wikipedia.org/wiki/Side_storyhttp://en.wikipedia.org/wiki/Ramayanahttp://en.wikipedia.org/wiki/Mahabharatahttp://en.wikipedia.org/wiki/Indian_epic_poetryhttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/PVR_Cinemas


20/78

_67^

td`ktr` be Ihjik, wdiad fàkn` pbpulkr erbn krbuhj td` ;7td a`htury witd td` jàlih` be Qkhsorit

td`ktr`( Zd`s` r`mibhkl trkjitibhs ihaluj` td` Yktrk beF`hmkl, td` Vknlilk bePttkr Wrkj`sd, khj

td` Z`ruoouttu beZknil Hkju( Zd` eburtd ihelu`ha` wks Wkrsi td`ktr`, wdiad &fl`hj`j r`klisn

khj ekhtksy, nusia khj jkha`, hkrrktiv` khj spàtkal`, `krtdy jiklbmu` khj ihm`huity be stkm`

pr`s`htktibh, iht`mrktihm td`n ihtb k jrknktia jisaburs` ben`lbjrknk( Zd` Wkrsi plkys abhtkih`j

aruj` dunbur, n`lbjibus sbhms khj nusia, s`hsktibhklisn khj jkzzlihm stkmàrket(& Zd`s`

ihelu`ha`s kr` `vij`ht ih td`nksklkeiln m`hr` tdkt f`mkh witd Nkhnbdkh J`ski ih td` ;9=7s(

Zd` eietd ihelu`ha` wks Dbllywbbj, wd`r` nusiakls w`r` pbpulkr erbn td` ;967s tb td` ;907s,

tdbumd Ihjikh eilnnko`rs j`pkrt`j erbn tdìr Dbllywbbj abuht`rpkrts ih s`v`rkl wkys( &Ebr

`xknpl`, td` Dbllywbbj nusiakls dkj ks tdìr plbt td` wbrlj be `ht`rtkihn`ht its`le( Ihjikh

eilnnko`rs, wdil` `hdkhaihm td` `l`n`hts be ekhtksy sb p`rvksiv` ih Ihjikh pbpulkr eilns, us`j

sbhm khj nusia ks k hkturkl nbj` be krtiaulktibh ih k miv`h situktibh ih tdìr eilns( Zd`r` is k

strbhm Ihjikh trkjitibh be hkrrktihm nytdblbmy, distbry, ekiry stbri`s khj sb bh tdrbumd sbhm khj

jkha`(& Ih kjjitibh, &wd`r`ks Dbllywbbj eilnnko`rs strbv` tb abha`kl td` abhstruat`j hktur` be

tdìr wbro sb tdkt td` r`klistia hkrrktiv` wks wdblly jbnihkht, Ihjikh eilnnko`rs nkj` hb

ktt`npt tb abha`kl td` ekat tdkt wdkt wks sdbwh bh td` sar``h wks k ar`ktibh, kh illusibh, k

eiatibh( Dbw`v`r, td`y j`nbhstrkt`j dbw tdis ar`ktibh iht`rsàt`j witd p`bpl`-s jky tb jky liv`s

ih abnpl`x khj iht`r`stihm wkys(& Zd` eihkl ihelu`ha` wks ]`st`rh nusiakl t`l`visibh,

pkrtiaulkrly NZU, wdiad dks dkj kh ihar`ksihm ihelu`ha` siha` td` ;997s, ks akh f` s``h ih td`

pka`, akn`rk khml`s, jkha` s`qu`ha`s khj nusia be rà`ht Ihjikh eilns( Kh `krly `xknpl` be tdis

kpprbkad wks ih Nkhi Vkthkn-sFbnfky$;990)(

Ih abhtrkst tb nkihstr`kn Ihjikh pbpulkr aih`nk, Ihjikh Wkrkll`l Aih`nk wks ihelu`ha`j fy k

abnfihktibh be Ihjikh td`ktr` $pkrtiaulkrly Qkhsorit jrknk), Ihjikh lit`rktur` $pkrtiaulkrly

F`hmkli lit`rktur`), khj @urbp`kh aih`nk $pkrtiaulkrly Itklikh h`br`klist khj Er`had pb`tia

r`klisn)( Qktykcit Vky ait`j Itklikh eilnnko`r Uittbrib J` Qiak-s Fiayal` Zdi`v`s $;9:4) khj

Er`had eilnnko`rC`kh V`hbir-sZd` Viv`r$;90;), wdiad d` kssist`j, ks ihelu`ha`s bh dis j`fut

eilnWktd`r Wkhadkli $;900)( F`sij`s td` ihelu`ha` be @urbp`kh aih`nk khj F`hmkli lit`rktur`,

Vky is klsb ihj`ft`j tb td` Ihjikh td`ktriakl trkjitibh, pkrtiaulkrly td` rksk td`bry be alkssiakl

Qkhsorit jrknk( Zd` abnpliakt`j jbatrih` berksk &a`ht`rs pr`jbnihkhtly bh e``lihm `xp`ri`ha`j

hbt bhly fy td` adkrkat`rs fut klsb abhv`y`j ih k a`rtkih krtistia wky tb td` spàtktbr( Zd` juklity
http://en.wikipedia.org/wiki/Theatre_of_Indiahttp://en.wikipedia.org/wiki/Yatrahttp://en.wikipedia.org/wiki/Bengalhttp://en.wikipedia.org/wiki/Ramlilahttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Terukkuttuhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Parsi_peoplehttp://en.wikipedia.org/wiki/Realism_(arts)http://en.wikipedia.org/wiki/Fantasyhttp://en.wikipedia.org/wiki/Melodramahttp://en.wikipedia.org/wiki/Masala_(film_genre)http://en.wikipedia.org/wiki/Masala_(film_genre)http://en.wikipedia.org/wiki/Masala_(film_genre)http://en.wikipedia.org/wiki/Manmohan_Desaihttp://en.wikipedia.org/wiki/Hollywoodhttp://en.wikipedia.org/wiki/Musical_filmhttp://en.wikipedia.org/wiki/MTVhttp://en.wikipedia.org/wiki/Mani_Ratnamhttp://en.wikipedia.org/wiki/Bombay_(film)http://en.wikipedia.org/wiki/Bombay_(film)http://en.wikipedia.org/wiki/Bombay_(film)http://en.wikipedia.org/wiki/Parallel_Cinemahttp://en.wikipedia.org/wiki/Indian_literaturehttp://en.wikipedia.org/wiki/Bengali_literaturehttp://en.wikipedia.org/wiki/European_cinemahttp://en.wikipedia.org/wiki/Italian_neorealismhttp://en.wikipedia.org/wiki/Poetic_realismhttp://en.wikipedia.org/wiki/Poetic_realismhttp://en.wikipedia.org/wiki/Satyajit_Rayhttp://en.wikipedia.org/wiki/Vittorio_De_Sicahttp://en.wikipedia.org/wiki/Bicycle_Thieveshttp://en.wikipedia.org/wiki/Bicycle_Thieveshttp://en.wikipedia.org/wiki/Jean_Renoirhttp://en.wikipedia.org/wiki/The_River_(1951_film)http://en.wikipedia.org/wiki/The_River_(1951_film)http://en.wikipedia.org/wiki/The_River_(1951_film)http://en.wikipedia.org/wiki/Pather_Panchali_(film)http://en.wikipedia.org/wiki/Pather_Panchali_(film)http://en.wikipedia.org/wiki/Pather_Panchali_(film)http://en.wikipedia.org/wiki/Rasahttp://en.wikipedia.org/wiki/Rasahttp://en.wikipedia.org/wiki/Rasahttp://en.wikipedia.org/wiki/Pather_Panchali_(film)http://en.wikipedia.org/wiki/The_River_(1951_film)http://en.wikipedia.org/wiki/Jean_Renoirhttp://en.wikipedia.org/wiki/Bicycle_Thieveshttp://en.wikipedia.org/wiki/Vittorio_De_Sicahttp://en.wikipedia.org/wiki/Satyajit_Rayhttp://en.wikipedia.org/wiki/Poetic_realismhttp://en.wikipedia.org/wiki/Poetic_realismhttp://en.wikipedia.org/wiki/Italian_neorealismhttp://en.wikipedia.org/wiki/European_cinemahttp://en.wikipedia.org/wiki/Bengali_literaturehttp://en.wikipedia.org/wiki/Indian_literaturehttp://en.wikipedia.org/wiki/Parallel_Cinemahttp://en.wikipedia.org/wiki/Bombay_(film)http://en.wikipedia.org/wiki/Mani_Ratnamhttp://en.wikipedia.org/wiki/MTVhttp://en.wikipedia.org/wiki/Musical_filmhttp://en.wikipedia.org/wiki/Hollywoodhttp://en.wikipedia.org/wiki/Manmohan_Desaihttp://en.wikipedia.org/wiki/Masala_(film_genre)http://en.wikipedia.org/wiki/Melodramahttp://en.wikipedia.org/wiki/Fantasyhttp://en.wikipedia.org/wiki/Realism_(arts)http://en.wikipedia.org/wiki/Parsi_peoplehttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Terukkuttuhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Ramlilahttp://en.wikipedia.org/wiki/Bengalhttp://en.wikipedia.org/wiki/Yatrahttp://en.wikipedia.org/wiki/Theatre_of_India


21/78

_6;^

be tdis oihj be k rksk infriaktibh& sdbws ih Zd` Kpu Zrilbmy(Finkl Vby-sZwb Kar`s be Lkhj

$;901) wks klsb ihelu`ha`j fy J` Qiak-s Fiayal` Zdi`v`s khj ih turh pkv`j td` wky ebr td` Ihjikh

H`w ]kv`, wdiad f`mkh krbuhj td` skn` tin` ks td` Er`had H`w ]kv` khj td` Ckpkh`s` H`w

]kv`(

Fbllywbbj

Hkrmis khj Vkc OkpbbrihKwkkrk$;90;), klsb jiràt`j khj prbjua`j fy Okpbbr(

Nkih krtial`3 Fbllywbbj

Zd` Dihji lkhmukm` eiln ihjustry be Nunfkiklsb ohbwh ks Fbllywbbjis td` lkrm`st khj

nbst pbpulkr frkhad be Ihjikh aih`nk( Zd` t`rn &Fbllywbbj& is sbn`tin`s ihabrràtly kppli`j

tb Ihjikh aih`nk ks k wdbl`, `spàiklly butsij` Qbutd Ksik khj td` Qbutd Ksikh jikspbrks(

Fbllywbbj ihitiklly `xplbr`j issu`s be akst` khj aultur` ih eilns suad ks Kaddut Okhyk $;915)khj Qucktk $;909)( Iht`rhktibhkl visifility akn` tb td` ihjustry witd Vkc Okpbbr-s Kwkrk(

Fbllywbbj mr`w jurihm td` ;997s witd td` r`l`ks` be ks nkhy ks 6;0 eilns ih ;99;( ]itd

Jilwkl` Juldkhik L` Cky`hm`, Fbllywbbj r`mist`r`j its abnn`raikl pr`s`ha` ih td` ]`st`rh

wbrlj(Ih ;990 td` Ihjikh àbhbny f`mkh sdbwihm sustkihkfl` khhukl mrbwtd, khj Fbllywbbj, ks

k abnn`raikl `ht`rpris`, mr`w kt k mrbwtd rkt` be ;0% khhuklly( ]itd mrbwtd ih abnn`raikl

kpp`kl td` `krhihms be ohbwh Fbllywbbj stkrs suad ks Qdkdruod Odkh r`kad`j 17 nillibh rup``s

p`r eiln fy td` y`kr 6777( E`nkl` stkrs suad ks Nkjduri Jixit, tbb, `krh`j ks nuad ks ;6(0

nillibh rup``s ebr k eiln( Nkhy katbrs simh`j abhtrkats ebr sinultkh`bus wbro ih 1.: eilns(

Ihstitutibhs suad ks td` Ihjustrikl J`v`lbpn`ht Fkho be Ihjik klsb akn` ebrwkrj tb eihkha`

Fbllywbbj eilns( K hunf`r be nkmkzih`s suad ks Eilnekr`,Qtkrjust, Aih`flitz `ta( fàkn`

pbpulkr(
http://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/The_Apu_Trilogyhttp://en.wikipedia.org/wiki/Bimal_Royhttp://en.wikipedia.org/wiki/Two_Acres_of_Landhttp://en.wikipedia.org/wiki/Two_Acres_of_Landhttp://en.wikipedia.org/wiki/Two_Acres_of_Landhttp://en.wikipedia.org/wiki/French_New_Wavehttp://en.wikipedia.org/wiki/Japanese_New_Wavehttp://en.wikipedia.org/wiki/Japanese_New_Wavehttp://en.wikipedia.org/wiki/Nargishttp://en.wikipedia.org/wiki/Raj_Kapoorhttp://en.wikipedia.org/wiki/Awaarahttp://en.wikipedia.org/wiki/Awaarahttp://en.wikipedia.org/wiki/Awaarahttp://en.wikipedia.org/wiki/Bollywoodhttp://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Achhut_Kanyahttp://en.wikipedia.org/wiki/Achhut_Kanyahttp://en.wikipedia.org/wiki/Sujata_(film)http://en.wikipedia.org/wiki/Sujata_(film)http://en.wikipedia.org/wiki/Raj_Kapoorhttp://en.wikipedia.org/wiki/Awarahttp://en.wikipedia.org/wiki/Awarahttp://en.wikipedia.org/wiki/Dilwale_Dulhania_Le_Jayengehttp://en.wikipedia.org/wiki/Dilwale_Dulhania_Le_Jayengehttp://en.wikipedia.org/wiki/Western_worldhttp://en.wikipedia.org/wiki/Western_worldhttp://en.wikipedia.org/wiki/Shahrukh_Khanhttp://en.wikipedia.org/wiki/Madhuri_Dixithttp://en.wikipedia.org/wiki/Industrial_Development_Bank_of_Indiahttp://en.wikipedia.org/wiki/Filmfarehttp://en.wikipedia.org/wiki/Stardust_(magazine)http://en.wikipedia.org/wiki/Stardust_(magazine)http://en.wikipedia.org/wiki/Stardust_(magazine)http://en.wikipedia.org/wiki/Cineblitzhttp://en.wikipedia.org/wiki/Cineblitzhttp://en.wikipedia.org/wiki/File:Awaara.jpghttp://en.wikipedia.org/wiki/Cineblitzhttp://en.wikipedia.org/wiki/Stardust_(magazine)http://en.wikipedia.org/wiki/Filmfarehttp://en.wikipedia.org/wiki/Industrial_Development_Bank_of_Indiahttp://en.wikipedia.org/wiki/Madhuri_Dixithttp://en.wikipedia.org/wiki/Shahrukh_Khanhttp://en.wikipedia.org/wiki/Western_worldhttp://en.wikipedia.org/wiki/Western_worldhttp://en.wikipedia.org/wiki/Dilwale_Dulhania_Le_Jayengehttp://en.wikipedia.org/wiki/Awarahttp://en.wikipedia.org/wiki/Raj_Kapoorhttp://en.wikipedia.org/wiki/Sujata_(film)http://en.wikipedia.org/wiki/Achhut_Kanyahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Hindi_languagehttp://en.wikipedia.org/wiki/Bollywoodhttp://en.wikipedia.org/wiki/Awaarahttp://en.wikipedia.org/wiki/Raj_Kapoorhttp://en.wikipedia.org/wiki/Nargishttp://en.wikipedia.org/wiki/Japanese_New_Wavehttp://en.wikipedia.org/wiki/Japanese_New_Wavehttp://en.wikipedia.org/wiki/French_New_Wavehttp://en.wikipedia.org/wiki/Two_Acres_of_Landhttp://en.wikipedia.org/wiki/Bimal_Royhttp://en.wikipedia.org/wiki/The_Apu_Trilogy


22/78

_66^

FrkhjWbsitibhihm be

Ihjikh Nbvi`s


23/78

_61^

Frkhj Wbsitibhihm be Ihjikh Nbvi`s@v`ry nkro`t tbjky is ekaihm td` prbfl`n be risihm abnp`titibh( Zd` abnp`titibh dks nkj` it

jieeiault ebr trkjitibhkl fusih`ss`s tb surviv` ih td` nkro`t( Adkhm` is td` h``j be dbur khj

fusih`ss`s witd trkjitibhkl tdihoihm akhhbt surviv` ebr lbhm( Fusih`ss`s `v`ryjky is eihjihm h`w

wkys be eimdtihm ih tdis abnp`titiv` wbrlj( Fbllywbbj is klsb hbt f``h lèt uhtbuad`j witd tdis

jrkmbh abnp`titibh(

@v`ry eilnnko`r is tryihm h`w wkys be akpturihm nbr` khj nbr` kuji`ha` ebr dis"d`r nbvi`s

khj Frkhj pbsitibhihm is bh` be td` tàdhiqu`s wdiad eilnnko`rs tdiho akh m`t k sup`r dit fbkrj

bh td` tiao`t abuht`rs ih aih`nks ebr tdìr nbvi`s( Frkhj pbsitibhihm is mivihm r`ksbhs tb td`

austbn`r tb fuy k abnpkhys prbjuat bv`r its abnp`titbrs prbjuat( Zd`rèbr` eilnnko`rs kr`

klsb usihm tdis abha`pt ebr tdìr nbvi`s ebr mivihm r`ksbhs tb td` kuji`ha`s tb wktad tdìr eilns

bv`r btd`r eilnnko`rs eilns( Fèbr` lkuhadihm td` eiln k pbsitibh be td` eiln is ar`kt`j ih td`

nihjs be kuji`ha`s sb, tdkt td` kuji`ha` akh akrry k a`rtkih inkm` be td` nbvi` ih tdìr nihjs

fèbr` `v`h wktadihm it( It d`lps ih nbtivktihm td` kuji`ha` tb abn` khj wktad td` nbvi` sb tdkt

td`y akh nktad td` katukl nbvi` witd td` inkm` be td` nbvi` wdiad td`y dkv` ar`kt`j ih tdìr

nihjs(

Frkhj Wbsitibhihm be Fbllywbbj erbn 6777 tb 6779

Eiln Y`kr Inpkat

Nuhhkfdki NFFQ 6771 Abn`jy witd l`krhihm

Adko J` Ihjik 677= Nbtivktibh,L`kj`rsdip

Vkhm j` Fkskhti 677= V`f`llibus

Hkadl` 6774 Jkha` fks`j eiln


24/78

_6:^

Kltdbumd td` us` be frkhj pbsitibhihm is dimdlimdt`j ih nbvi`s td`s` jkys bhly fut td` us` be tdis

abha`pt is hbt h`w ih Ihjikh Aih`nk( Zd` `xknpl`s n`htibh`j uhj`r r`pr`s`ht sbn` be td`

nbvi`s be Ihjikh aih`nk wdiad dks ebllbw`j td` frkhj pbsitibhihm ih `krli`r jkys3

Wibh``r Frkhjs be Fbllywbbj erbn ;997 tb 6777

Eiln Katbr Y`kr Inkm`

Mdkykl Quhhy J`bl ;997 Vbfust

Wdbbl Kur Okht`ih Kcky J`vmkh ;99; Katibh

Odilkji Kosdky Ounkr ;99: Katibh

JJLC Qdkdruod Odkh ;990 Vbnkhtia

Ablli` hb( ; Mbvihjk ;990 Mbvihjk

Wibh``r Frkhjs be Fbllywbbj erbn ;947 tb ;997


Orkhti Nkhbc Ounkr ;94; Wktribtia

Vbaoy Qkhcky Jutt ;94; Vbnkhtia

Khousd Hkhk Wkt`okr ;945 ]dinsiakl

Adkhjkhi Visdi Okpbbr ;949 Vbnkhtia

Muru Nitduh ;949 Vbnkhtia


25/78

_60^

Wibh``r Frkhjs be Fbllywbbj erbn ;9=7 tb ;947


Skhz``r Knitkfd Fkadadkh ;9=1 Khmry Ybuhm Nkh

Qdblky Knitkfd Fkadadkh ;9=0 Khmry Ybuhm Nkh

J``wkr Knitkfd Fkadadkh ;9=0 Khmry Ybuhm Nkh

Knkr Kofkr Khtdbhy Knitkfd Fkadadkh ;9== Khmry Ybuhm Nkh

Zrisdul Knitkfd Fkadadkh ;9=4 Khmry ybuhm Nkh

Wibh``r Frkhjs be Fbllywbbj erbn ;957 tb ;9=7


[email protected] Jilip Ounkr ;957 Vbnkhtia

Qkdif Fiwi br Mdulkn Muru Jutt ;956 Q`ribus

Khpkjd Jdkrn`hjrk ;956 Vbnkhtia

Muij` J`v Khkhj ;950 Vbnkhtia

]kqt Vkc Ounkr ;950 Jiklbmu` J`liv`ry

Krkjdkhk Vkc`sd Odkhhk ;959 Vbnkhtia


26/78

_65^

Frkhj

Wbsitibhihm be

Ihjikh Katbrs


27/78

_6=^

Frkhj pbsitibhihm is hbt linit`j tb nbvi`s bhly fut katbrs klsb kr` hbw us`j ebr td` eilns

prbnbtibh purpbs`s khj pbsitibhihm td` frkhj ih td` kuji`ha`s nihjs( Qbn` be td` `xknpl`s kr`

n`htibh`j f`lbw3

W`ribj Frkhj Wbsitibh`j

ks

V`ihv`ht`j

ks

Quaa`ss

@krly ;997s Quhhy J`bl Vbfust Khmry prbtkmbhist be

custia`

Mdkykl,Krcuh

Nij ;997s Qkhcky Jutt Vbfust khj

Mikht

Abn`jy Nuhhkfdki

NFFQ

Lkt` ;997s

khj `krly 6777

Qklnkh Odkh Vbnkhtia Katibh ]kht`j

Lkt` 677= Qdkdruod odkh Vbnkhtia Vbfust Bn Qdkhti Bn

Lkt` 6774 Kknir Odkh Vbnkhtia Vbfust Mdkcihi

Frkhj pbsitibhihm wks klsb us`j `krli`r khj jiee`r`ht katbrs w`r` pbsitibh`j jiee`r`htly ih td`

nihjs be kuji`ha`s( Kll katbrs w`r` akrryihm k s`pkrkt` inkm` khj td` kuji`ha` us` tb mu`ss td`

eilns stbry witd td` oihj be katbr katihm ih td` nbvi`s( Zd` `xknpl`s n`htibh`j uhj`r r`pr`s`ht

sbn` be td` katbrs be Ihjikh aih`nk wdiad pbsitibh`j jiee`r`htly ih `krli`r jkys3


28/78

_64^

W`ribj Wibh``r`j Frkhj Wibh``r`j

Wbsitibh

]bh td` abnp`titibh

erbn

;9=7.6779 Knitkfd Fkadadkh Khmry Ybuhm Nkh Quhil

Jutt,Jdkrn`hjrk,Qdktrumdkh

Qihdk,Uihbj Odkhhk

;957.;947 Vkc`sd Odkhhk Vbnkha` Qdksdi

Okpbbr,C``t`hjrk,Uicky Krbrk

;957.;997 Jdkrn`hjrk Katibh Knitkfd Fkadadkh,Quhil

Jutt,Qdktrumdkh Qihdk,Uihbj

Odkhhk

;957.;947 C``t`hjrk Jkha` Klnbst kll abht`npbrkry

katbrs

;907.;947 Jilip Ounkr Zrkm`jy Klnbst kll abht`npbrkry

katbrs

;991.6779 Mbvihjk Abn`jy Kketkkf sdivjkskhi,Vit`sd

J`sdnuod

;991.6779 Qdkdruod Odkh Vbnkha` Kcky J`vmkh,Qklnkh Odkh,

Knir Odkh


29/78

_69^

Frkhj

Wbsitibhihm ihNbvi`s


30/78

_17^

Zd` F`st Wrbnbtibh Qtrkt`my be

MDKCIHI

;( Odkh dkj akll`j nultipl`x bwh`rs tb dis Lbhkvklk ekrn dbus` khj jisauss`j witd td`ndbw tb nkro`t Mdkcihi( Ih ekat wdkt l`j tb nkhy `nplby``s be vkribus nultipl`x

suppbrtihm td` pbpulkr Mdkcihi dkir aut( Zd`s` w`r` nkro`tihm tbbls tdkt w`r` j`vis`j fy

hbt khy nkro`tihm muru fut Odkh dins`le(

6( Qknsuhm lkuhad`j s`v`rkl Mdkcihi nbfil`s pdbh` nbj`ls(1( Ukh.Dùs`h lkuhad`j k albtdihm lih` ihspir`j fy td` nbvi`(:( Zktk ihjiabn dkj Odkhs vbia` ks k pr`r`wkrj`j n`sskm` wdiad kso`j td` akll`r ie d`

wks Mdkcihi(

0( Zktk soy rkh k prbmrknn` bh dbw Odkh mbt dis ìmdt pkaos kfs(5( Odkh jb`s hbt jb nbr` tdkh bh` nbvi` ih k y`kr wdiad rkis`j auribsity knbhmst

kuji`ha`(

=( Zd` beeiaikl prbnbtibh be td` eiln is s`t tb f`mih krbuhj Jiwkli tin`(4( Wbsitibh`j td` junny be dins`le butsij` td` nultipl`x`s kt td` tin` be td` r`l`ks` be Bn

Qdkhti Bn(

9( Zd` prbnbtibhkl strkt`mi`s ihaluj`j virkl nkro`tihm, knfusd nkro`tihm, t`l`visibh kjv`rtisihm,nultipl`x prbnbtibh, ti`.ups witd s`v`rkl w`ll.ohbwh frkhjs, khj n`radkhjisihm( Ih kjjitibh tb

tdis, k 1J WA mkn` fks`j bh td` eiln wks klsb lkuhad`j(

;7(Zd` jistrifutibh strkt`my wks klsb uhiqu`( Zd` nko`rs be Mdkcihi dkj rkis`j td` fkr ebr eilnprbnbtibh ih Ihjik( Zd` rul`s be eiln prbnbtibh dkv` adkhm`j ks eiln nko`rs w r` fàbnihm

nbr` khj nbr` kmmr`ssiv` ih tdìr nkro`tihm strkt`mi`s ih tdìr fij tb `hsur` tdkt td` nbvi` wks

vi`w`j fy td` nkxinun hunf`r be p`bpl`(
http://www.bollywoodhungama.com/movies/wallpapers/13397/wallpaper9088.html


31/78

_1;^

Zd` Wrbnbtibh Qtrkt`my ebr Btd`r Nbvi`s

Dbw Katbrs Wbsitibh`j Zd`ns`lv`s

QVO jbhh`j td` nuad dyp`j six pkao kfs khj Ekrkd w`ht tb kll

bv`r td` ihjustry tb prbnbt` td` eiln(

Wrbnbtibh tdrbumd tkm &Dkt` it br Lbv` it ybu sinply akh-t imhbrìt&(

Wrbnbtibh tdrbumd td` tribs Jdbhi.J``piok.Yuvrkkc keekir(

Nkjdur.Okhmkhk.Wriykhok puflialy s``h tbm`td`r ih r`klitysdbws,euhatibhs,pkrti`s,iht`rvi`ws(

Okhmkhk plky`j r`kl lie` stbry be M``tkhckli Hkmpkl(

D` is :: fut s``ns lio` k 67 y`krs blj ybuhm muy(Qkadih Z`hjulokris prbnbtihm td` eiln tdrbumd k rijjl`(

Knir Odkh dkvihm k liv` adkt witd ekhs(

Mbt ih tbuad witd ekhs tdrbumd sbaikl h`twbroihm w`fsit`s `v`hlkuhad td` nusia be td` eiln bhlih`(

Fèbr` Qihmd is Oihhm d` adkhm`j dis lbbos lio` k Qkrjkr ihAdkhjhi Adbwo tb Adihk d` r`pr`s`ht`j dins`le ks k villkm`rkaabrjihm tb j`nkhj be td` nbvi`(

Fèbr` Lbv` Kkc Okl d` mkv` dins`le k lbbo be k Qkrjkr(Zbbo fbtbxtr`ktn`ht fèbr` td` nbvi`(

Fèbr` Zksdkh td` keekir be Okr``hk Qkie wks bh td` kir(

Fèbr` td` r`l`ks` be dis nbvi` d` nbuljs dis adkrkat`r kaabrjihm tbdis nbvi` lio` dis dkir styl`,dis lbbos khj fbjy tbb(

D` us`s jiee r`ht prbnbtibh strkt`my tdkt is h`v`r tko`h fy btd`rs(

Ebr `xknpl`3 Mdkcihi,Nkhmkl Wkhj`y, 1 Ijibts,VJF `ta(


32/78

_16^

Abhalusibh


33/78

_11^

Abhalusibh

Frkhj pbsitibhihm is plkyihm k vitkl rbl` ih td` nkro`tihm be fbllywbbj nbvi`s( Jir`atbrs khj

prbjua`rs kr` tkoihm ihitiktiv` tb ar`kt` k frkhj inkm` be katbrs( Kjv`rtis`n`hts, Z(U( r`kliti`s

sdbws, wkllpkp`rs, jikl tbh`s, akll`r tuh`s kr` d`lpihm tb fuilj frkhjs( Wrbjua`rs ihvblv` ih

nkro`tihm khj ar`kt` k fim knbuht be prbeit witd td` d`lp be frkhj inkm`(

Frkhj inpkats bh hunf`r be sar``hs jurihm r`l`ks`s khj ebrtdabnihm r`l`ks`s( Kh inkm` dks

f`abn` kh `nbtibhkl pkrt be `v`rybh`s nihj( Ih sdbrt, kjbptihm khj inpl`n`htihm frkhj

pbsitibhihm akh `krh dum` suaa`ss ih khy ihjustry khj fbllywbbj is hb `xa`ptibh(


34/78

_1:^

Vè`r`ha`s

dttp3""www(nusiahnbvi`s(iheb"ihj`x(pdp"6770";6"`xalusiv`s

dttp3""nbbvysdbbvy(abn"dihjiRnbvi`Rlist(pdp2`rk>;90"adkhmihm.eka`.be.fbllywbbj"

dttp3""fbllyfusih`ss(wbrjpr`ss(abn"6779";;";5"=7s47s.wks.td`.`rk.wd`h.l`kst.prbeitkfl`.nbvi`s.

w`r`.jàlkr`j.elbps.mkurkv.v`rnk"

dttp3""www(adkopko(abn"pdbtb"eksdibh"1707772mtyp`>npmjktk>;4971ihj`x>0

dttp3""www(mlknsdkn(abn"jbwhlbkj"wkllpkp`r"nbvi`s"duntun(ksp

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7/21/2019 Brand Positioning-

Download - Brand Positioning-An Effective Tool for Successful Marketing of Bollywood Movies

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