Market of branded mobile applications.
HomeworkMaxim V. Shlyapnev
174M Group
Introduction» Object – mobile application market» Subject – branded mobile applications» Main idea –research of foreign and russian
branded application market can help us to make a decision – can we invest resources to create mobile branded application service now
Most popular application categories (AppStore)
Using mobile application vs. mobile brousing
Categories share of branded apps market
Value for consumer» Information» Utility» Entertainment and funny stuff» Subsidization or discount» Virtualization» Community and communication» Quest» Any combination
Market players» Application developing
studios» Advertising agencies (hires
developers)» Developing brokerage
(exicon.mobi)» Web-platforms, that makes
possible to make own unique branded application yourself
www.Digital-Luxury.com (agency)» Digital luxury group is advertising agency, that develops
branded applications for luxury brands» Has big portfolio of developed applications and
advertising companies (http://www.slideshare.net/IC_Agency/i-phone-apps-luxury-brands)
» http://www.crunchbase.com/company/digital-luxury-group-dlg
www.Exicon.mobi (Brokerage)» Brokerage service that connects API’s developers and
consumers» Exicon makes researches of branded application
markets (for example, Health, Retail, Airlines)» Developing costs 6% of total project budget
AppBaker.com (service)» Service to easy create own personalized branded
applications for iPhone platform» Has a number of predefined templates» Service uses subscription business-model» http://www.crunchbase.com/company/app-baker
Apps.Webtrends.com (service)» Webtrends is web analytics agency» http://apps.webtrends.com/ gives a simple way to
create own branded app in social networks, but now company Is testing a tool to easy create branded mobile application for mobile platform
» Business-model – subscription» http://www.crunchbase.com/company/webtrends
www.Phunware.com (service)» It’s a developing studio and service in one» Company presents two products
˃ brandME™ Mobile Experience Framework˃ PRAISE™ Mobile Experience Platform
» http://www.crunchbase.com/company/phunware-inc
www.SplickIt.com (service)» Service that make possible customized restaurant and
cafe mobile applications» It’s an example of specialized branded mobile
application» Developer presents versions for iPhone and Android
Russian market members»Vstrecher.ru
(developing studio)
»Design.ru (design & developing studio)Mobile app for Ozon.ru