Download - Branding for Musicians--Mark Samples
Branding for Musicians.
Know Yourself. Tell Your Story.
Dr. Mark Samples
Naming your core artistic values and acting on them consistently.
The heart of branding for musicians.
What is core?
Branding for Musicians
What Is Core?
Absurdly exclusive.
Made to Stick: Why Some Ideas Survive and Others Die Chip and Dan Heath
Chip and Dan Heath
Finding the core means stripping an idea down to its critical essence. To get to the core, we’ve got to weed out superfluous and tangential elements…
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Chip and Dan Heath
…But that’s the easy part. The hard part is weeding out ideas that may be really important but aren’t the most important.”
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What Is Core?
Absurdly exclusive.
What Is Core?
Absurdly exclusive. Proverb-worthy.
The Golden RuleProverb-Worthy
The proverbial sweet spot.
Compact Core
What Is Core?
Absurdly exclusive. Proverb-worthy.
What Is Core?
Absurdly exclusive. Proverb-worthy. The “Top Three.”
Examples of The Top Three”
Branding for Musicians
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The Fourth Wall
The Fourth Wall Ensemble
1. Hybrid performing arts ensemble. 2. Break the fourth wall. 3. Commissioning of new works.
Music Fit Academy
1. Enthusiastic and fun. 2. Brass lessons. 3. Music training re-imagined as athletic training.
Core
Branding for Musicians Dr. Mark Samples
Mystery Ensemble
1. Fearless musical exploration. 2. Continual re-imagining of the string quartet experience. 3. Promotion of new music through collaboration.
Kronos Quartet
Mystery Ensemble
1. Fearless exploration of the limits of rock music. 2. Uncompromising live music experience. 3. Continual re-imagination of all aspects of the music industry.
Radiohead
Mystery Ensemble
1. Limitless collective. 2. Bridging the world’s musical neighborhoods. 3. Personal musical expression of musicians in a family atmosphere.
Silkroad Ensemble
Mystery Performer
1. Musician and comedian. 2. Improvises on the spot. 3. Using only voice and a looping machine.
Reggie Watts
Core
Branding for Musicians Dr. Mark Samples
Principles of Core
Branding for Musicians
GenerativePrinciples of Core
ObservablePrinciples of Core
AspirationalPrinciples of Core
Limiting, FreeingPrinciples of Core
Orson Welles
The absence of limitations is the enemy of art.”
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Principles of Core
Generative Observable Aspirational Limiting and Freeing
Principles of Core
G O A L
Core
Branding for Musicians Dr. Mark Samples
Find Your Core.
Branding for Musicians
Three Strategies
1. What’s your top three? Find Your Core
Defer judgment. Encourage wild ideas. Build on the ideas of others. Stay focused on topic. One conversation at a time. Be visual. Go for quantity.
Brainstorming Rules Design Thinking for Educators Toolkit
2. Value Statement Find Your Core
• I am a [professional identity]. • I help [your target audience], • do/understand [your unique solution], • so that they can [promised
transformation].
Value Proposition Statement (Michael Hyatt)
• I am a musician, scholar, and teacher. • I help overwhelmed professional
musicians, • understand their core artistic identities, • so that they can share their music with
more people and get back to doing what they love: making music.
Value Proposition Statement (Michael Hyatt)
3. The High-Concept PitchFind Your Core
Jaws in space.
One sentence. Established building blocks. Define your target. Juxtapose at varying distances.
High-Concept Pitch
Radiohead of country.
Rodeohead©Zack Ploen
Reggie Watts of classical music.
http://stricklersigns.com/wp-content/uploads/2013/11/welcome-to-las-vegas-sign-at-dusk.jpg
Las Vegas of music the music industry.
http://freckletown.com/katy/images/TOMS-logo-with-mission.jpg
Toms Shoes of music.
Find your core.
Find Your Top Three. Value Statement. The High-Concept Pitch.
Branding for Musicians.
Know Yourself. Tell Your Story.
Dr. Mark Samples [email protected] www.mark-samples.com