The insignia sculptured by a single continunous stroke, with no start or end point symbolises the cycle of life. Its inter-twining and fluid line trails an evolving journey. Representing continuity and progression.
Culminating into a sphere, it denotes the holding company's global and international approach. The coloured stroke highlights and chart 9 continuous loops. A numerical symbol of eternal longevity.
The two-tone insignia connotes the 2 opposite sides to everything in life. Be it the physical and the spiritual, the black and the white or the highs and the lows. At every turn, the lines form an "S", capturing the brand initial "Shora".
/ 2 b o x d e s i g n / t o o l b o x d e s i g n s g / t o o l b o x d e s i g n s g / 2 b o x d e s i g n / t o o l b o x d e s i g n . c o m . s g / b l o g