Branding with LinkedIn

Using LinkedIn to create your company brand

7/9/13Catherine Buck Morgan

Why LinkedIn? LinkedIn is the world’s largest professional

network LinkedIn has more than 225 million

registered users (May 2013) Using LinkedIn can:

◦ Increase your market reach◦ Increase product awareness◦ Generate leads◦ Increase your company visibility across the web

Your personal profile should be completely filled out◦ Good headshot◦ Headline – Not just your title◦ Summary - Keywords◦ Experience◦ Take advantage of LinkedIn’s options:

Certifications Volunteering & Causes Organizations Projects Etc.

Getting Started

Overview Products Services Updates Page Insights Follower Insights Employee Insights

The Company Page

Who will be administrating the page? Administration includes:

◦ Posting updates◦ Tracking insights◦ Connecting with followers◦ Refreshing and editing products and services◦ Updating images, videos, etc.

There can be more than one administrator◦ Administrators must have a LinkedIn profile

Setting Up the Page

This section is the face of your company Cover image Logo Other images Offers (e-books, etc.) Summary

◦ Keywords LinkedIn will also post new hires here

Company Overview Page

Identify the products and services your company offers◦ Pull these from your website

Briefly describe the service Include images Ask your clients to recommend your

services◦ They must have a LinkedIn profile to use

LinkedIn’s recommendation feature Include video

Products and Services

Posting updates regularly keeps your followers engaged.

Post at least once a week. Examples:

◦ Market updates◦ Industry trends◦ What are you reading? ◦ What are you learning? ◦ Promote your blog◦ Promote your services/sales

Updates

Content is King Use news aggregators

◦ LinkedIn’s Influencer ◦ Alltop http://alltop.com/

Industry websites◦ Sign up for newsletters, or◦ Subscribe to their feeds

Create your own content◦ E-books◦ Blog◦ Videos

Finding Content

LinkedIn provides insights about: ◦ Followers◦ Page Views and Unique Visitors◦ Employees

Use this information to: ◦ Connect with new followers◦ Craft your updates◦ Develop new leads

Insights

You can do this in 10 minutes a day:◦ Posting◦ Monitoring◦ Responding◦ Analyzing

You use these same techniques for Facebook, Google+, and Twitter – when you’re ready

Creating your own content does take more time, but once created, it can be shared over and over

I Don’t Have the Time!

Your profile will drive people to your company page

Increase the number of connections you make to increase your business

Employees have a big role to play in the success of the company

Back to the Profile

Employees are part of your brand◦ They should have LinkedIn profiles, too

Employees should follow the company page Company updates will appear in their

updates As an employee likes, comments on, or

shares a company update, the updates will be shared with their connections

This is the social part

Your Employees’ Role

Feeling overwhelmed? What if you have questions later? We provide 2 hours of additional support as

part of your training◦ Call with questions◦ Schedule a review

My contact info: ◦ catherine@dppit.com◦ 803-738-0066

Thank you!

Support

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