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Branding yourself and your research in social
media
Lars Juhl Jensen
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identity
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who you are
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how others see you
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who am I?
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sequence analysis
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protein networks
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de Lichtenberg, Jensen et al., Science, 2005
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drug repurposing
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Campillos, Kuhn et al., Science, 2008
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group leader
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developer
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cofounder
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presentation style
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many slides
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(mostly blank)
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my brand
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why?
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“no time for that”
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exponential growth
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information overload
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filter failure
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social media
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trust network
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relevant information
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answers to questions
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collaborators
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jobs
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time investment
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what?
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“nothing to share”
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do research
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get results
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(mostly negative)
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journal clubs
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read papers
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(some interesting)
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give presentations
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go to conferences
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organize meetings
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teach courses
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ask questions
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answer questions
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plenty to share
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who?
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your audience
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general public
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science communication
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journal editor
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other scientists
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showcase your research
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academia
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research & development
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where?
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“too many options”
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not about technology
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all about people
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blogs
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opinions
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results
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RSS feeds
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follow blogs
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sharing links
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discussions
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Google+
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SlideShare
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share presentations
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Q&A forums
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ask the experts
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(show you are one)
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how?
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be open
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be positive
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be you
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thank you!