BRANDSTORM 2013Timothy Mark, Callie Pak
Schulich iBBA, 2012
Timothy Mark,Marketing Trainee
Callie PakCommercial Trainee
Joanna SilvaMarketing Intern, Redken
National Champions, L’Oréal CanadaBrandstorm 2012
XSENSETEAM
Who are we?
Agenda
#1 Introduction
#2 Pre - Case
#3 Briefing Days#4 National Comp.
#5 International Finals (Paris)
Building Your Team
Finding the right combination
Look for diversity:
• Backgrounds• Specializations• Gender • Strengths &
Weaknesses
At the end of the day, you want to be able to have a team with different perspectives and experiences
Other Factors ofConsideration:
• Commitment• Extra-curricular• Recruiting• Exams• Exchange
**Do you have TIME?
What about working with friends?
Brandstorm Timeline
OCT NOV DEC JAN FEB MAR APR MAY JUN
Brandstorm Info Session
Pre-Case
Briefing Days in Montreal
Working with your team & the agency
Perfecting the Presentation
International Finals
National Finals
Pre-Case
Important:• Primary Research• Secondary Research• Analysis• Make $ense with
numbers• Be well-versed and
well-rehearsed• Be presentable
Aim to BE THE BEST!
Briefing Days
Make your idea BETTER
Find a BETTER idea
Learn to Work with an AGENCY
UnderstandingProducts/Categories
National Finals
Working Together
12 HoursTime Difference
11,470 km apart
Research & Analysis
Ad Agency Collaboration
The Work:• Strict Timelines• Constant
Communication• Feedback• Revisions,
Revisions, Revisions• Final Product
International Finals
Final Tips
1) Do not settle for mediocre ideas2) Be honest if you don’t agree with each
other3) Lose only if your idea is inferior4) Make Canada and Schulich proud!
GOOD LUCK!!