Download - Brandwatch Masterclass: Influencer Marketing
We will cover….
• Researching your influencers to inform your query.
• Writing your query to capture the right mentions.
• Identifying the influencers in the data you have gathered.
Researching your influencers
• Everything good in Brandwatch always starts with the right query
• The right query needs to be informed by the right research
• The research needs to inform you of what language your influencers are using
• Use all of the information available to you
• Make sure you take into account the all of the factors that are relevant to your campaign
• Make sure that the influencers you are targeting are the ones that you want to reach
Researching your influencers
Writing your query
• Once you have identified influencers and their language, you can start writing your query
• Make sure you take into account what you don’t want it to pick up as much as what you do… Language can be ambiguous!
• You can save yourself a lot of time at the next stage by putting some legwork in now
Writing your query
• Simple is best – never overcomplicate things
However… • make sure you try to exclude anything you
know you don’t need
• Check your data regularly at first to make sure your query works as expected
Identifying Influencers
• Once you are happy your query is working as intended you can let it gather data
• How long you leave it for depends on how
• Once you are happy with what you have collected you can start to analyse
Identifying Influencers
• Make sure you use the filters to their full extent
• Size of following doesn’t always reflect quality of following
• Make sure you use your learnings on follow up campaigns