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Page 1: Branson Landing

branson landing

The Branson Landing commands breathtaking views of the Lake Taneycomo waterfront. The development includes retail shopping, condominiums, hotels, and a convention center.

A project by Crawford Architects

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branson landing…reviveproverbial back of the envelope sketch

a mile of waterfrontborne of yellow trace

discerning travelerlarge public plazaeverything just a stroll away

sweeping vistassynchronized fountain displaypromenade meanders at water’s edge

vitality of pedestrian shoppingchoreographed water integrates with fi re

calm zone of respite atmosphere of comfort and sophistication

vitalhotel integral with convention center

lake taneycomotop-notch convention centerlighting and music synchronized to a fountain display

sophisticationgracefully and warmly welcomes

powerful fi nancial drivereconomic impact

plaza for peopleall the rageeverything the conventioneer could need

distinctive linear shopping experience

distinctive place to staymiddle of the actionconvenient and exciting place to live

boutique hotelselevated fl oors around the town square

discrete residential lobbies

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A twist on the proverbial back of the envelope sketch Branson Landing indeed started as a sketch but a mile or more of waterfront needed a larger canvas and so was born of yellow trace on the dining room table of Crawford Architects’ partner Stacey Jones.

branson backstory…

The original concept for the Landing depicted an extension of the town’s main street intersecting with a new retail street at a town square—a plaza for people. This concept held true throughout the project’s evolution.

PROJECT COSTS: $400 million

RETAIL: 450,000 sq. ft.

ANCHORS: Belk Department Store Bass Pro Shops

FOOD & BEVERAGE: 70,000 sq. ft.

CONVENTION CENTER: 260,000 sq. ft.

BALLROOM: 25,000 sq. ft.

EXHIBITION HALL: 60,000 sq. ft.

WATERFRONT: one mile in length

BOUTIQUE HOTEL: 100 guest rooms

CONDOTEL: 150 units (fractional ownership)

CONDOMINIUMS: 100 units

CONVENTION CENTER HOTEL: 294 guest rooms

CONDOTEL: 24 units (fractional ownership)

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A generous town square geographically defi nes the mid-point of the shopping experience, and two smaller nodes further divide the linear shopping experience into four manageable precincts. At the town square and each node, vistas of Lake Taneycomo are visually enticing, physical links to the waterfront.

At its intersection with the town square, the promenade features a fi re and water display to delight the assembled public.

The promenade meanders along the water’s edge and provides the public with accessibility to a source of unique amenity.

Crawford Architects worked in conjunction with TVS on detailed designs of the project.

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what’s the big idea?What sets Crawford Architects apart is our ability to create a “big-idea” that guides all aspects of a project. Our track record is impressive. Here are a couple of examples.

In Branson, we developed the Landing concept that transformed a blighted area into one of the region’s most successful developments. Our Branson effort has some good company. In Darwin, we created a waterfront by transforming a tidal mud fl at into a vibrant harbour—essentially creating a “stage” for a new convention center and mixed-use development. At East Darling Harbour in Sydney, we engaged the tidal patterns of the Harbour to create a new urban plaza and backdrop for the new World Trade Center Development. The plaza fully interacts with ebb and fl ow of high and low tide and creates a public place on par with the Sydney Opera House.

As with our projects in Branson and Darwin, Crawford’s design for East Darling Harbour creates value—value that did not exist before the “big-idea.” For East Darling Harbour, the value resides with the creation of a public amenity that enhances access to the water and provides infrastructure for 2 million square feet of development. In Darwin, we created waterfront where one did not exist before. The enhanced value from this new found real estate was used to fund

Branson Landing

Darwin Cove East Darling Harbor

a new convention center. In Branson, Crawford created a powerful urban design that created new commerce and a tax base to fund a new convention center and convention center hotel.

This skill to create landmark “big-ideas” is critical to creating projects that are feasible and fully integrated and cohesive to the eye. Crawford Architects strives to create a strong “sense of place” with projects that function fl awlessly. Our aim is to create distinguished architecture and urban design. We do so by listening to our clients and by fully understanding their projects’ requirements.

Our people and our collective experience is the backbone of this fi rm. When you hire Crawford, you receive the full attention of our partners and staff from beginning to end. Our dedication, skill and perseverance are critical to the identifi cation and delivery of our fundamental hallmark of adding value. Our people connect with our clients at a level that engenders trust. We listen to what our clients say, interpret their needs, and deliver innovative solutions with integrity, accuracy and speed.

Firm Leadership— Meet the founders

Crawford Architects is owned and managed by its founders John Crawford, Stacey Jones and David Murphy. Together they form the key leadership of Crawford Architects.

John is the “Crawford” in Crawford. He is the founding member of Crawford and is the inspiration for the fi rm. He set the scene for a practice that sees things a little differently than most. He realized very early in his career that we are in a service industry that delivers architectural solutions to satisfy our clients’ real estate needs. Our creativity is not fashioned around an artistic sensibility but is instead applied to the identifi cation of innovative and value-adding contributions to our clients’ development initiatives.

Stacey is also a founding member of the fi rm in Australia and brought Crawford to the US through the identifi cation and delivery of the Branson Landing project. He saw the benefi t in

diversifying Crawford’s Sydney-based operations and the Branson project provided the impetus for that inspirational move. It was a profound stroke for the fi rm and one that launched the international aspirations for Crawford Architects.

David joined the fi rm in 2001 and led the formation of Crawford Architects in Kansas City. His career had been focused on large-scaled urban redevelopment often centered on an element of sports infrastructure or public assembly such as stadiums, arenas and convention centers. David has been instrumental in the formation of the Kansas City offi ce and is the key to a fl uid and effective trans-Pacifi c relationship between our Australian and US operations.

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around the clock…As an international practice, Crawford’s business model is unique in that the fi rm offers faster development timelines through the utilization of several time zones between the Kansas City and Sydney offi ce.

Services Provided:• Master Planning

• Architecture Design and Design Development Documentation Construction Administration

Post Occupancy Services

• Building Information Modeling (BIM)

• Branding & Theming

• Environmental Graphics

• Sustainable Design LEED Carbon Credit – Offset Aggregation & Implementation

• Interior Architecture & Design

• Programming

• Project Feasibility Studies

• Site Selection

• Urban Design

• Zoning and EntitlementsKansas City Offi ce: 1801 McGee Street Suite 200 Kansas City, MO 64108 T + 1 816 421 2640F + 1 816 421 2650 Contact: David Murphy

Sydney Offi ce:Suite 100, Jones Bay WharfPirrama Road, Pyrmont PointNSW 2009 AustraliaT + 61 2 9660 3644F + 61 2 9660 3622Contact: Tony Gray

The two offi ces can share project workloads by using the integration of real-time communication technology in their design and delivery methodologies. This technology means that projects can be worked on virtually around the clock with two production shifts per day resulting in time and cost savings for our clients.

A spirit of entrepreneurship permeates the fi rm and creates a foundation for our staff to perform at their best and realize their full potential. The fi rm’s directors work closely with our clients to establish a rapport through one-on-one collaboration to promote an atmosphere of innovation. By placing a premium on relationship-building and bringing high performance teams to our clients’ projects, Crawford is able to build confi dence quickly. Our services are tailored to a project’s specifi c requirements with the

aim of getting the job done with quality, accuracy and effi ciency. Crawford’s goals are to grow the practice globally, develop lasting client relationships and create memorable architecture.

As we grow, our commitment to ‘green design’ rises to the challenge. Crawford Architects has been a leader in sustainable design for over 25 years. Our expertise has grown through innovation and common sense design solutions to the many issues that have confronted the southern hemisphere and Australia for decades. With our roots in Australia, Crawford Architects is one of the fi rst practitioners to embrace the principles set forth by the World Green Building Council. Today, we are a growing force in aggregation of carbon credits with a particular focus on creating value through innovative design, conservation and rehabilitation of existing facilities.

Kansas City

Sydney

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In Branson, there is a large public plaza at the heart of the Landing. It is a place to meet people, take a break from shopping, a space to overlook the elevated dining terraces, and a viewing platform for exciting fi re, fountain, light and music shows.

The fountains, created by the same designers of the Bellagio’s fountains in Las Vegas, feature a choreographed display of water that integrates with fi re in an awesome show.

places for people…

The promenade is a publicly accessible pedestrian walk that follows the edge of the waterfront and connects one end of the Landing with the other.

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It is a pedestrian-only walk where confl ict with vehicles is replaced by a calm zone of respite from the hustle and bustle of the retail and entertainment venues.

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It is an outdoor shopping environment of 350,000 square feet of specialty retail and restaurants plus two anchor stores—a Belk Department Store at one end for the fashion conscious, and a Bass Pro Shops at the other for those inclined to head for the outdoors.

shop talk…Branson Landing is a lot of things for a lot of people. It is defi nitely a shopping destination and one that caters to a modern, varied lifestyle.

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The stores are set amidst a high quality “urban-like” and enjoyable walking environment. The landscaping and street furniture create an atmosphere of comfort and sophistication.

The specialty lighting and ambient music is programmable. They are synchronized to the fountain display in the town square.

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Branson has been a popular tourist destination for years but there was no convention market as there were no adequate meeting facilities or suffi cient high-quality hotel rooms. All that has changed now.

business unusual…

Convention delegates spend money in hotels, restaurants, stores and on transportation. The money spent per delegate, depending on location, is on average over $1,000 per day.

The economic impact of a convention center to a local economy has long been recognized as a powerful fi nancial driver.

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Branson Landing comes with a top-notch convention center suitable for all manner of trade shows, professional meetings and civic functions.

There are 60,000 square feet of exhibition space, a 20,000 square foot ballroom, 15,000 square feet of meeting rooms, plenary facilities for 1,500 delegates and banqueting capacity for 2,500 diners.

Convention delegates have immediate access to the Landing’s retail stores, restaurants and bars to complement each day’s business activities with a variety of evening entertainment options.

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At the end of a busy day, and with another one ahead, the convention delegate needs a hotel at the convention center.

sweet dreams…

Located within the convention center this Hilton hotel is everything the business person and conventioneer could need.

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The hotel is integrated with the convention center and includes 294 guestrooms, 24 “condotel” suites, an auxiliary ballroom and additional meeting rooms.

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The lobby gracefully and warmly welcomes guests with a sophisticated ambiance and sets the tone for a successful business meeting or a gala event.

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Boutique hotels are all the rage. They offer the discerning traveler a distinctive place to stay that is a little different from the norm.

chic sleep… Often thought of more as places to be seen than places to sleep, the boutique hotel at Branson Landing takes care of both.

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The hotel’s tavern is right in the middle of the action, the lobby is steps from the town square and the rooms have magnifi cent views of the fountains and Lake Taneycomo.

Everything a guest needs is there or just a stroll away. Flagged as The Hilton Promenade at Branson Landing the establishment is everything one expects from a quality name.

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Downtown lofts and urban environments continue to attract residents looking for a more convenient and exciting place to live. The condominiums at Branson Landing are on elevated fl oors around the town square.

live, work, play…

Located above the retail, they overlook the vitality of the pedestrian shopping precinct below, have a view of the fountains and enjoy sweeping vistas of Lake Taneycomo.

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Safe and secure parking garages and discrete residential lobbies provide direct access via elevators to the condominium fl oors.

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❊July 4, 2001

September 1, 2001

September 11, 2001

September 13, 2001

October 2001

October 31, 2001

August 2002

January 1, 2003

August 2003

August 2003

October 2003

May 2004

May 2006

October 2007

Stacey Jones calls David Murphy to say that Branson is a go. Original Development team is JVM Entertainment, Bovis Lendlease, ABN Amro & Crawford Architects.

Kansas City offi ce is opened to serve the Branson project.

Tragic day, but the project continues.

Branson contingent embarks on a one-week tour of convention centers across the country.

Public workshops begin.

First GMP (Guaranteed Maximum Price) issued.

Final development team is selected and authorized to proceed.

Detailed design begins.

Preliminary environmental permits including Army Corps CE 404 permits are secured.

Largest TIF (Tax Increment Financing) in Missouri history is secured to provide public share of fi nance.

Groundbreaking begins.

Design and documentation completed.

Waterfront opens.

Convention Center and Hotel opens.bran

son

timeli

ne

Kansas City Offi ce: 1801 McGee StreetSuite 200 Kansas City, MO 64108 T + 1 816 421 2640F + 1 816 421 2650 Contact: David Murphy

Sydney Offi ce:Suite 100, Jones Bay WharfPirrama Road, Pyrmont PointNSW 2009 AustraliaT + 61 2 9660 3644F + 61 2 9660 3622Contact: Tony Gray

Call Crawford Architects for your next project.

We’re on-call around the world and around the clock.

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designed and produced by Crawford Architects


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