Download - Brasil vs. latam
Regional context: Brasil Vs Latam
The GDP of the State of São Paulo is bigger than Argentina, Chile, Uruguay, Bolivia and Paraguay combined.
Argentina 370 billion
Bolivia 20 billion Paraguay 19 billion
Chile 203 billion
Uruguay 40 billion
Did you know?
Note: GDP in Billion USD Sources: Fundação Seade. Internal Revenue Service. International Monetary Fund.
GDP of São Paulo 657 GDP of arG, Ch, urG, Blv & PrG 652
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Did you know?
the size of those 5 countries
São Paulo is less thanAnd the State of
5%State of São Paulo: 248,808 Km2
Argentina + Chile + Uruguay + Bolivia + Paraguay: 5,135,840 Km2
Sources: Governo do Estado de São Paulo. World Bank. 3
Did you know?Brasil’s estimated increase in GDP for 2010-2011 will be larger than the total 2011 GDP of all Central America & the Caribbean combined (that’s 21 countries!)
428 Billion
288 BillionTotal 2011 GDP of all Central America & the Caribbean 288 billions USD
Brasil’s GDP Central America’s & Caribbean’s GDP
2011 2,518 Billion
2010 2,090 Billion
Brasil’s GDP Increase in 2011
Sources: International Monetary Fund. 4
Did you know?Brasil’s estimated increase in GDP for 2010-2011 will be larger than the GDP increase of the rest of Latam.
BrasilGDP Increase in 2011
Rest of Latin America
GDP Increase in 2011
428 Billion
USD369 Billion
USD
Sources: International Monetary Fund. 5
Brasil is getting TOO HOT
$6.17 $4.0751%
$46,020 $21,895110%
$887 $49978%
$78.73 São Paulo
$65.04 NYC - Midtown
21%
Big Mac Honda CRV
Office Rental: USD per Square Foot
iPad 2
Note: All prices are in USD Sources: The Economist. Apple. Honda. Colliers International. 6
64% LATAM
Internet users
GDP Nominal %
43% BRAsIL
Credit cards
73% BRAsIL
E-commerce
30% LATAM
27% LATAM
70% Brasil
57% LATAM
36% BRAsIL72%
LATAM
Mobile phone users
28% BRAsIL
Population
65% LATAM
35% BRAsIL
Brasil LATAM
Sources: Internet Worlds Stats. International Monetary Fund. Euromonitor International. eMarketer. 7
Latam’s e-commerce
68 billion USD increase in 10 yearsUSA 2010 176 billion USD
China 201075 billion USD
Europe 2010112 billion USD
5Billion
28Billion
73Billion
2005 2010 2015 Sources: America Economia Business Unit. Euromonitor International. Fnbox projections. Boston Consulting Group. Forrester Research. eMarketer. 8
68 35%60%
75%170205
355
285
451
Sources: America Economia Business Unit. Euromonitor International. Fnbox projections.
Increase in mobile and internet adoption in Latam
2005
Internet users
Internet users
100
Mill
ions
of u
sers
200
300
400
500
+319%
+165%
Mobile users
Mobile users
2010 2015
12%
31%
60%
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Brasil Chile
Ease of Doing Business Ranking 2012 (World Bank)
126 39
Corruption Perception Index (Freedom House) 69 21
Global Competitiveness Report (World Economic Forum)
58 30
Global Enabling Trade Report (World Economic Forum)
87 18
Days required to register a firm 119 7
Time required to prepare, file and pay corporate income tax, the value added tax and social security contributions (in hours per year)
2600 316
Labor tax and contributions (%) 41% 4%
Effective Corporate Taxes on New Investment 35% 7%
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Brasil rest of BRICSCompared to Asia, Latam has various advantages if you want to replicate internet business models that proved successful in the US and Europe.
Google Market Share
1. 90% Brasil
2. 88% India
3. 26% Russia
4. 0% China
Facebook penetration
15% Brasil
4% Russia
3% India
0% China
Time difference to NYC
+3hrs Brasil, São Paulo
+9hrs Russia, Moscow
+10.5hrs India, Delhi
+13hrs China, Bejing
Twitter penetration
24% Brasil
8% India
0% Russia
0% China
Sources: Comscore. Experian Hitwise. iResearch. Socialbakers.
Flight time to NYC
9hrs Brasil, São Paulo
10.5hrs Russia, Moscow
13.5hrs China, Bejing
14hrs India, Delhi
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A D R I A N A L I M A
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Twitter @RodrigoTeijeiro
Fnbox is a Latin American technology company focused on creating worldwide
Internet businesses.