Download - Brickfish
Brian Jacobson, Marc Merianos, Conrad Van Ryswood, Eugene Shevaldin
What is Brickfish?
Founded in 2005 Social Media Advertising Solutions
Company Web 2.0 Company Way of sharing Art, Design, Blogs and
Photographs Marketing Oriented Organization
How does it work?
Companies come to Brickfish to find a marketing campaign
People blog, design, etc to the specifications of a campaign participating company
The winners receive prizes from the sponsoring company such as money, scholarships or paid vacations
How they make money Companies come to Brickfish in search of user
generated advertisements for their product.
The companies offer prizes as incentives for users to participate in their campaign
Brickfish receives a commission from the companies for using their platform as a means to advertise and develop.
Creating a Campaign
http://www.screencast.com/users/MarcMerianos/folders/Jing/media/7edcd202-b30a-4047-9c60-7b1ca3cd2a6a
Demonstration
Why did We Choose it?
Innovative Idea Good marketing
practice Nice prizes to be
won Flexible user
interface
Potential? A lot of potential The more people that participate the
more well known it will become. It creates a new way for consumers to
interact with distributers and customers and to partake in their campaigns for lucrative prizes.
Concept of user generated marketing material is good but another site could simplify the matter if this site doesn’t.
Web 2.0 Features Everything Web 2.0 Stands For:
Tagging / Organizing○ User generated content rating
Community Social Network○ Customizable profile
Sharing / Syndicating Content○ Submit “work” to public for view and voting
User-contributed Content○ Users create campaign specific work
The more the better○ More work = Greater Campaigns, Competition and Prizes
Rich User Experience○ Lot’s of visuals, options, campaigns and possibilities
Competition or Comparable?
Traditional Advertising and Marketing companies
Innovative IdeaGives users the ability to socialize, compete,
and interact with users.
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What is missing?
Needs a more clear explanation Initially it is a very confusing atmosphere