Transcript
  • 1. The power of customer reviewsMatt Eames, Sales & Marketing Directorwww.feefo.com [email protected]

2. Video www.feefo.com [email protected] 3. 83% of all holiday shoppers areinfluenced by customer reviewswww.feefo.com [email protected] 4. When deciding between 2 places,65% of people will book with aresponding establishmentSource: Forresterwww.feefo.com [email protected] 5. 40% of personal travellers and46% of business travellers usesocial networking to share theirtravel experiencesSource: Google, Think Insightswww.feefo.com [email protected] 6. 68% per cent of consumers trustreviews more when they seeboth good and bad scoreswww.feefo.com [email protected] 7. 95% of unhappy customers wouldreturn if an issue is dealt with quicklyand efficientlywww.feefo.com [email protected] 8. www.feefo.com [email protected] 9. 54% of business travellershave made travel plans basedon reviews and experience ofothersSource: Google, Think Insightswww.feefo.com [email protected] 10. What ismostimportantabout a travelreview?www.feefo.com [email protected]? 11. www.feefo.com [email protected] 12. Its simple to get trust1. Guarantee reviews are from genuine customers2. Do not moderate!www.feefo.com [email protected] 13. Consumers spend four timesas long on site when theyinteract with bad reviews.www.feefo.com [email protected] 14. They convert67% morehighly thanthe averageconsumer.www.feefo.com [email protected] 15. 30% suspect censorship or fakedreviewswww.feefo.com [email protected] theydont see bad scores. 16. Only 5% say theywont buy a productwith bad reviewswww.feefo.com [email protected] 17. Companies spendbillions onreputationmanagement andgrowing a brand When they could beusing theircustomers to dotheir work for them!www.feefo.com [email protected] 18. About Feefo All reviews are from genuine customers. We send 10 requests a second! And generate a review every 6 seconds!! We have 5m service and 14m productreviews We improve your on site conversion Stop customers searching elsewhere Generate Seller Ratings in AdWords Learn about the performance of yourcompany and individual products.www.feefo.com [email protected] 19. Adding seller ratings to a search adboosts CTR by an average of 17% .Google Internal Data, Q1 2012.www.feefo.com [email protected] 20. www.feefo.com [email protected] 21. The Feefo JourneyFeefo emails thecustomer to ask forYou submitcustomer datawww.feefo.com [email protected] help youlearn and grow 22. How to show reviews iFramewww.feefo.com [email protected] 23. How to show reviews XML feedwww.feefo.com [email protected] 24. How to show reviews XML feedwww.feefo.com [email protected] 25. How to show reviews XML feedwww.feefo.com [email protected] 26. Feefo integrates into existing social campaignswww.feefo.com [email protected] 27. Feefo integrates into existing social campaignswww.feefo.com [email protected] 28. Feefo integrates into existing social campaignswww.feefo.com [email protected] 29. Feefo integrates into existing social campaignswww.feefo.com [email protected] 30. And even printed marketingwww.feefo.com [email protected] 31. Happy Feefo customersOur previous guest feedbacksystem was achieving an 8%response rate. With Feefo we'recurrently getting a response rateof 25%. www.feefo.com [email protected] 32. Happy Feefo customersThe Feefo system is simple touse and hugely effective, withthe return on our investmenteasy to see, even in such ashort time period.www.feefo.com [email protected] 33. Nearly 1800 brands use Feefowww.feefo.com [email protected] 34. The future of reviewswww.feefo.com [email protected] 35. Thank you!www.feefo.com [email protected]


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