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From Inspiration to Publication
Bringing Antarctica to the
masses
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Maintain the Antarctic Treaty System and
enhance Australia’s influence within it.
Protect the Antarctic environment.
Understand the role of Antarctica in the global
climate system.
Undertake work of practical, economic and
national significance.
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Print run of 4000
Bi-annual
Diverse readership
Inform and entertain
Popular style
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•Decide on a theme
•Identify story ideas and writers
•Commission
•Follow up
•Research and write stories
•Edit contributions
•Find pictures, write captions
•Brief graphic designer
•Proofreading
•Organise printing, mailout, distribution
•Prepare summaries and pdfs for web
•Breathe
•Start again
An editor’s diary
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Communication and Flexibility
Grant Dixon
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Communication is critical for:
•Inspiration
•Obtaining stories and pictures
•Developing and maintaining relationships
•Accuracy
•Gaining expert knowledge
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Flexibility is important to:
•Get the job done
•Maintain relationships into the future
•Assist contributors to make their work
accessible to others
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Communication and Flexibility
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Frederique Olivier Steve Nicol
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“The oceanic model in AusCOM is the Modular Ocean Model [MOM]
4p0d (courtesy of GFDL/NOAA). MOM is a primitive equation, ocean
model with the generalised horizontal orthogonal coordinates
discretized on an Arakawa B-grid [Griffies et al., 2002]. MOM4p0d is a
z-coordinate finite difference code using a predictor-corrected scheme
for tracer evolution, which yields an improved performance compared
to the leap-frog scheme, at the same time reducing conservation
errors to roundoff tolerances.”
Translation:
A new ‘coupled’ ocean-sea ice model will help researchers more
accurately model how different components of the climate system
interact, improving their ability to predict the effects of climate change
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Tips
Use expert knowledge to your advantage
Beware the ‘E factor’
Acknowledge and correct mistakes and learn
from them
Write things down
Have a backup plan
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Accuracy
Acronyms
Over-editing
Final Words
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Alison Lester
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Overview
• What is a functioning
website?
• Understanding our
audience
• How web and print
publishing differ
• Managing web
publishing
© Gary Dowse 2007
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What is a functioning website?
• Working definition:
enabling a
beneficial
relationship
between an
organisation and
individuals.
• Organisation benefits
– Informing / Educating
– Influencing
– Communicating
• Individual benefits
– Content
– Easy access to that
content
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Understanding the audience: enabling the relationship
• How can we help them
get their content?
• Identifying our audiences
– What do we know
about them?
– Who are they?
– What do they want?
– How do they behave?© Steve Nicol 2007
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Understanding the audience – identifying them and their needs
Information needsSubgroupAudience group
- Educational, reference
Policy, media, science
- What we’re doing or not
- Policy, where we are,
where illegals are
- Science, graphics, media
-Teachers
- Students
- NGOs
- Media
- Military
- General public
Enthusiasts/
Interested watchers
- Reference, policy,
opportunities for
collaboration, working
conditions and pay
-Scientists
-Research institutes
-Expeditioners
-Business partners
Working partners
- Exchange info
- Policy, management,
science
- Management plans,
visitors’ guidelines,
operators who’s who
- ACAP, CEP, CAML,
- Weather, where we are,
media and policy
-Treaty partners
-Commonwealth
Government
-Tourism
-Hosted websites
-Illegals
Legislative/
political
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Understanding the audience: content-driven
Content
“Ultimately, users visit your website for its content. Everything else is just the backdrop.”
Jakob Nielsen Designing Web Usability
Easy access to content
• Web team-members need to understand the limitations of users
© Steve Nicol 2007
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Understanding the audience:
what we do know about typical users
• Users have a low annoyance threshold:– Task oriented
– Impatient
– Easily bored or distracted
– Likely to have had previous bad experiences
– Will vote with their mouse and move on to another site
– Examples of sites not to use as models
© 2007 Matt Low
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Understanding the audience:
avoid the unintelligible
Gerbig Management website http://www.gerbigllc.com/about.html
Their slogan: "Translating Thought Leadership ...
Creating Business Results"
A key activity: "Assessing and approaching
variegated causes and root concerns with
targeted analysis solutions."
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Understanding the audience:
avoid the annoying
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How web and print publishing differ:
users’ needs
• navigation to know
where they are in the
site
• trusted content
(consistency,
accuracy and
currency)
• supportive technology
© Christo Baars
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How web and print publishing differ:
F-shaped scanning
Order of
reading
1 Red
2 Yellow
3 Blue
4 Grey
(i.e.
not)
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How web and print publishing differ:
take advantage of scanning behaviour
Improve and restructure long content by using journalist’s (not scientist’s) structure
Conclusions
Supporting
information
Conclusions
Background
Problem statement
Literature review
Methodology
Results
Conclusions
Supporting
information
Conclusions
Background
Problem statement
Literature review
Methodology
Results
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How web and print publishing differ:
ensure meaningful navigation and searches
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How web and print publishing differ:
make limited space work
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How web and print publishing differ:using within-text links
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How web and print publishing differ:using images and other non-text elements
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Managing web publishing:
communication, cooperation and flexibility
Essential team ingredients:
– Shared overview and
goals
– An appreciation of
each individual’s
expertise
– Inclusive and regular
communication © Wayne Papps
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Web team
Web applications
Graphic designer
Web editor
Information architect Web designer
Web programmer
Systems administrator
Usability expert
Content providers
Web manager
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Web team
Web manager
Content providers, text,
images art, photos
Usability expert
Systems administrator
Web programmer
Web designer
Information architect
Web editor
Graphic designer
Web applications support
Functioning web
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© 2007 Brendan Hopkins