Download - Bringing Your Catalog to Life
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And other ideas to market your library!
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25% of all Americans, ages 16+, have visited a library website in the previous year.
Of those people who visited:
82% of them searched the library catalog
PEW Internet Research Report “Library Services in the Digital Age”
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Users are visiting your site primarily to access the catalog. This means your bounce rate could be relatively high.
Welcome!! Thanks for visiting our web site!
Leaving already?
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Two ways to look at it—
1)they found what they were looking for
2)they left your site without ever looking at any of your other content!
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What works on Facebook? Photos & videoAsk your customers for feedback Be timelySchedule your postsPost teasers and provide a link to
your web site for more infoMonitor what’s working and not
working using Facebook Insights
Facebook.com/WaukeshaCountyFederatedLibrarySystem
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Keep it short. Msgs about pgms, bk sales, new resources, hrs
Regular posts: 1/day or 1/wk. Share a tip on finding or accessing information online or in the building
Twitter posts can link to interesting news stories about literacy or about libraries
@wcfls
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Give voice to your web site. Make yours stand apart
A great looking site is a plus, but a blog can add content and character
Blogs are great for optimization (google SEO)
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82% of users visiting your web site bounce to the catalog
What are your users finding when they visit your catalog? BooksMovies Journal articles (if you have integrated
search)
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Shared catalog: www.cafelibraries.org
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Before…
After…
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Allows book streams to be placed on web sites
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Invite non-profits to create profiles and enter events
Non-profits will be trained oncreating Content-xChange carousels for their web sitesE.g. humane society can
feature books on puppy care,training, agility and more!
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PEW Internet Research Report Google.com/analytics 30 Second Marketing Tips, weekly email by
Robert Grede
Reduce Bounce Rate: 20 Things to Consider http://tinyurl.com/annnmjrTo make banners
Banner.fotor.com Photoshop Elements 12 Publisher
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Waukesha County Federated Library System www.wcfls.org Facebook Twitter Pinterest YouTube
Mellanie [email protected]
262-896-8084Angela Meyers