Broadcast Anniversaries as Key Elements of Media History
– A Research Study
Magdalena ReitbauerUniversity of Vienna
Introduction
• FIAT/IFTA Television Studies Commission‘s Grant Programme
• two-month project in Spring/Summer 2014
• Aim: Compare conception and dramaturgy of various broadcast station‘s anniversaries to find creative, innovative and interactive examples
Process
• Literature research about broadcast anniversaries
• Collection of hard facts about past broadcast anniversaries
• Selection of case studies: Germany, UK, Ireland, Italy, Czech Republic, various international examples
• Online and Social Media Presence
ARD – 60 years – 2010
Annivesary Prime Time Show
Four Late Night Documentaries
ZDF – 50 years – 2013
Online andSocial Media Presence
Series:Lerchenberg
RTL – 30 years – 2014Online and Social Media Presence
Anniversary Prime Time
Show
BBC – 90 years – 2012Radio Reunited Show
Pictures of BBC‘s early years
#BBC90
RTÉ – 50 years – 2011/12
TV50 accounts on Twitter and Facebook
Anniversary Project – TV50 Website http://www.rte.ie/tv50/index.html
RAI – 60 years – 2014
Documentary about RAI‘s past anniversaries
„Immagini senza frontiere“: documentary about the relationship between RAI and Eurovision
ČRo – 90 years – 2013
Interview-marathon: „The magnificant Ninety“
Anniversary Website
ČT – 50 years – 2013
Anniversary Websitehttp://www.ceskatelevize.cz/60let/
Anniversary broadcast programme
Conclusion
• Realisation of a broadcast anniversary:– determined by a number of factors– represents self-conception and self-perception of a
broadcast station within its spatio-temporal context
• Interplay between programming, online presence and social media platforms
• Further research possibilities
