Download - Broccoli Project Unilever 2
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The Broccoli Project
The Rewards Program For the Poor
May 2009
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we must bethe change we
wish to seein this world.
mahatma gandhi
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Background
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The poor do things that are not valued
Often the only pathway to food is through crime
The Broccoli Project provides another way
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The Broccoli Project
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Rewards program for the poor
Rewards that matter
Positively reinforces socially beneficial behavior
Requires participants take ownership of situation (vs. welfare-ism)
Technology platform to evaluate and measure in realtime
Be the Change
HIV TestsLooking for a JobCollecting Plastic
Cleaning a Community
Food SecurityBuilding Materials
Clothing
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An Enabling Partnership
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The Big Idea
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Defer the Logistics to the Retailer (They Already do that)
Defer collection of food rewards to recipient
Require action from recipient
Co-op sponsorship of rewards
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Enrolling
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OtherOther
AgeAge
NameName
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Accessing Data
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Rewarding
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Voucher can beUsed at a Retailer
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Pilot Study
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Incentive Based Voluntary HIV Counseling & Testing
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Limit Co-Enrollment
Track & Measure Incentives
Keep a level of anonymity
Report Results to Funders
What is Co-Enrollment ?
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Tutu MobileHIV Clinic
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Biometric Enrollment
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Waiting withSIM Cards
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Voucher Distribution
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Mobile DataCapture
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100%Incentive Based
Response
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The Team
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Old Mutual
Hero Advertising
Rocketseed
Givengain
Momentum
Cell-C
Hola7
Colin Habberton
James Burton
Jeff Singer
Men on the Side of the Road
Desmond Tutu HIV
Foundation
Pick n Pay
CharlesMaisel
MaZ
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Other Initiatives
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How Many Rats Can you Catch?
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Not Enough BloodIn SA Blood banks
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Help MasiphumeleleClean their Wetlands
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Practical Applications
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Video
Soup Kitchens& Food Banks
MonitorMultiple
Visits
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MedicalCo-Enrollment
Limited toSingle
Program
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Skills Attendance
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Web Fundraising
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http://broccoliproject.org