Download - Brochure v008 EN
ABOUT USA door to a different continuum
With more than 10 years experience
Positioner is an industry leader in
providing outstanding online &
offline communication for the
luxury & travel industry.
Our objective is to position your
product so sharply that it becomes
top-of-mind when your target group
thinks about your category. We do
that. We do it with creativity,
passion, enthusiasm,
professionalism, surprising
concepts, ever-fresh ideas, and an
inimitable style tailored to each
individual project.
Headquartered in the sunny Ticino
where people still master the art of
stress-resistant relaxation, our team
combines Swiss precision with
Mediterranean flair and German
functionality. Our focus is on class,
style, and taste. Our ambition is to
capture site visitors and to entice
them to explore your exclusive
world.
The assets we provide are
timelessness, simplicity,
functionality, and innovation.
www.positioner.com
Some hotels just provide accommodation. Comfortable, clean, and nondescript. And there are hotels that make people feel at home. With an outstanding atmosphere and a refined touch. Those are the special ones we are dedicated to. Daniele BiandaCreative Director & Owner, Positioner
PHILOSOPHY
We know how to communicate with
luxury-seeking targets groups: they
respond to persuasive ideas, brilliant
imagery and ingenious
communication ideas.
We analyze and developed the site’s
results, optimize its integrations,
image, technology and marketing
strategy.
Positioner build lasting relationships
with their customers by establishing
a communication strategy
developed with the aim to achieve
measurable results.
SERVICES
We craft custom communication
solutions that integrate your unique
business processes with easy-to-use
tools.
Brand positioningCorporate imageWebsite developmentOnline MarketingCopywriting & PhotographyAnalysis
ONLINEBOOKING
IDS GDS
REPUTATIONMANAGEMENT(REVIEW)
SEOEMAILMARKETING
PPCSOCIALMARKETING
ONLINE PR
HOTELWEBSITE
REVENUEMANAGEMENTSTRATEGY
BY POSITIONER
Villa d’EsteVilla la Massavilladeste.com
villalamassa.com
ClientVilla d'Este is one of the most
charming and iconic hotels in the
world. Located in a beautiful bend of
the lake of Como is no doubt elegant
and rich of charme.
SolutionVilla d'Este fullscreen website allows
the use of big and expressive
pictures, which gives to the online
visitors the chance to see exactly
where they are going to stay. The
structure of the website is very
modern and the elegance of Villa
d'Este is palpable right through the
site.
ResultsPositioner's strategy and design
meant a 50% growth in website
visits and a 40% increase of the time
users spend on the website.
The CambrianAdelbodenthecambrianadelboden.com
ClientSituated amid the pristine scenery of
the Swiss Alps, and with stunning
mountain views in every direction,
The Cambrian offers the kind of
location that tense desk huggers the
world over spend their days
dreaming about.
SolutionA personalized website
with�effective�online marketing
strategies.�It is a personalized service
which develops a synergy between
Positioner and the customer,�that
continues to develop over time.
ResultsThe marketing strategies confirmed
Business Online Revenue increased
by 100% the first 6 months and a
200% increase of the website visits.
<Newsletter(Email marketing)
Website
Jagdhof Glashütte jagdhof-glashuette.de
ClientSpecial hotels express perceptible
finesse. The Jagdhof Glashütte is the
place where you feel like home away
from home, in the magnificent
Relais et Châteaux style.
SolutionAn upscale design with integrated
marketing strategies and innovative
technology. New pictures had to be
taken in order to express Jagdhof
Glashütte at its best. An impactful
design to build branding &
recognition.
ResultsAfter the website's redesign and the
change of strategy, Jagdhof
Glashütte appeared in the Top #5
Search Engine position. Both website
visits and time spent on the website
increased by 60%.
Hotel Guarda Golfhotelguardagolf.com
ClientThis new and innovative five star
hotel, fashioned in a modern yet
characteristic alpine style, reveals a
unique concept and philosophy.
A new Swiss Alps retreat, with cozy
atmosphere and personalized
service.
SolutionPositioner planned strategically the
launch of Guarda Golf's website in
two phases: first the pre-site whose
goal was to promote the hotel and to
start gathering future clients; then,
once the hotel opened, the official
website.�
ResultsThe official hotel opening has been a
great success. The websites went
from 0 to 8'000 visits per month.
ONLINECONCIERGE
IntroductionThe “Online Concierge” is a
personalized service contract and
involves Positioner and the customer
to evolve over the time together.
When Positioner assumes the role of
your online concierge, we become
your 2nd hand for all your online
marketing strategies; Positioner
analyzes the market and suggests all
the actions to take to maintain great
visibility, profitability & revenue.
As a Positioner client, you are our
guest, and we discreetly take care of
things in the background to assure
your well-being and to safeguard
your interests.
Return on Investment The only way to guarantee success is
to measure the results of your
efforts. When Positioner assumes
the role of your online concierge, we
design and implement tailor-made
tools and reports that measure your
online marketing results every day
of the year.
Our goal is to separate lookers from
bookers.
“We realize that the true measure of
your site's success is the number of
reservations it generates”.
PHOTO&VIDEO
Online and interactive media
demand for ad hoc created high-
quality photography.
We select the most experienced
photographers to offer you
a professional and outstanding
service.
Our photographers are all
experienced in hotel and
architectural photography.
Their goal lays in catching the very
essence �of your hotel transforming
it in unforgettable images.�
CONTACT Our reception desk looks forward to welcoming you.
Positioner SA
Centro Monda 3
6528 Camorino
Switzerland
phone +41 91 840 92 40
fax +41 91 840 92 41