Transcript
![Page 1: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely](https://reader033.vdocument.in/reader033/viewer/2022060521/604f7a1587b10369995b4960/html5/thumbnails/1.jpg)
The Brompton Story
Brompton:From Manufacturer to Multichannel
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![Page 3: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely](https://reader033.vdocument.in/reader033/viewer/2022060521/604f7a1587b10369995b4960/html5/thumbnails/3.jpg)
2
• 1980’s shot / canal shot
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• BWC shot
![Page 5: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely](https://reader033.vdocument.in/reader033/viewer/2022060521/604f7a1587b10369995b4960/html5/thumbnails/5.jpg)
![Page 6: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely](https://reader033.vdocument.in/reader033/viewer/2022060521/604f7a1587b10369995b4960/html5/thumbnails/6.jpg)
• City riding shot
![Page 7: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely](https://reader033.vdocument.in/reader033/viewer/2022060521/604f7a1587b10369995b4960/html5/thumbnails/7.jpg)
• Global Shot
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Defining the (global) Scope
• Japan mamil vs kore cool
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Identify Internal Challenges
![Page 10: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely](https://reader033.vdocument.in/reader033/viewer/2022060521/604f7a1587b10369995b4960/html5/thumbnails/10.jpg)
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Accept failureKnackered out Brompton / testing to destruction video?
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USE DATA
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New Confidence
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Use the customer (for Marketing)
• Luke Video
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New cycle
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