Download - Brp pitch hong-sample
![Page 1: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/1.jpg)
A DISCUSSION WITH BRPAUGUST 27TH 2012
![Page 2: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/2.jpg)
ABOUT RAZORFISH
![Page 3: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/3.jpg)
RAZORFISH / BRP
WE’RE HONORED TO HAVE BEEN RECOGNIZED IN THE INDUSTRY
7
![Page 4: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/4.jpg)
RAZORFISH / BRP
A GLOBAL FOOTPRINT
9
WE ARE 2,500 PROFESSIONALS IN 21 CITIES IN 10 COUNTRIES
![Page 5: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/5.jpg)
RAZORFISH / BRP
A GLOBAL FOOTPRINT
10
AND A FAMILY OF 43,000 PEOPLE IN 104 COUNTRIES WORLDWIDE
![Page 6: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/6.jpg)
THE ASSIGNMENT
![Page 7: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/7.jpg)
RAZORFISH / BRP
YOUR CHALLENGE TO US
Our view of the digital ecosystem... and how we’d create a cohesive online strategy
Our proposed digital strategy for increasing dealer leads and sales... and how we’d create the most compelling digital campaign in your history
Our proposed strategy for engaging consumers and creating and sustaining a passionate social community
Our recommendations to support your multi-brand dealer network
13
![Page 8: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/8.jpg)
DISCOVERYSTRATEGIC APPROACH
![Page 9: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/9.jpg)
RAZORFISH / BRP
FIRST, WE TOOK A LOOK AT WHERE YOU’RE SHOWING UP...
15
![Page 10: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/10.jpg)
RAZORFISH / BRP
WE LOOKED AT
BIKES
16
1 wheel in front / 1 or 2 in back
Leaning turns
No cabin
The gearhead
The adventurer
The rebel
Harley
Honda
BMW
MECHANICS
APPEALS TO
LEADING COMPETITORS
![Page 11: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/11.jpg)
RAZORFISH / BRP 17
2 wheels in front / 2 in back
Steering turns
Convertible cabin
Mazda Miata
MINI
WE LOOKED AT
AUTOS
Empty nester
Roadtripper
Motor Trend Readers
MECHANICS
APPEALS TO
LEADING COMPETITORS
![Page 12: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/12.jpg)
RAZORFISH / BRP 18
MECHANICS
APPEALS TO
LEADING COMPETITORS
Various wheel configurations
Steering, leaning or gyroscope turns
Various cabin configurations
Segway
Go-karts
ATVs
WE LOOKED AT
TOYS
The hobbyist
The powersport enthusiast
The techie
![Page 13: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/13.jpg)
RAZORFISH / BRP
WE REALIZE THE ROADSTER
TRANSCENDS
19
SUCH SIMPLE CATEGORIZATION
![Page 14: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/14.jpg)
RAZORFISH / BRP
SO WE SHIFTED OUR FOCUS FROM THE PRODUCT TO THE PERSON WHO BUYS IT
20
![Page 15: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/15.jpg)
CUSTOMERINSIGHT
STRATEGIC APPROACH
![Page 16: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/16.jpg)
RAZORFISH / BRP 24
PEOPLE LOVE THEIR SPYDER,AND HERE’S WHY.
![Page 17: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/17.jpg)
RAZORFISH / BRP 26
”“It’s probably the most
comfortable ride that I’ve ever been on. ”
“It’s not like a 2-wheel bike where you get tired after so many miles... you can ride these things all day long.
”“It’s different than
a bike. It’s very comfortable.
COMFORTABLE
![Page 18: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/18.jpg)
RAZORFISH / BRP 27
”
“I was surprised how stable it was going 75 miles an hour in the rain on the interstate.
”“Antilock brakes on
all 3 wheels is a wonderful thing...
”“I feel like there’s
more stability with two wheels in front.
SAFE
![Page 19: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/19.jpg)
RAZORFISH / BRP 29
“The fact that I’ve met all these other people that ride Spyders... it’s just made my life full.”
COMMUNITY
”“...I heard there are
Spyder clubs... I like all that kind of stuff.
”
“I’d like to find out more about trips... One I liked was 100 miles to PA and back and then a BBQ after. That stuff I’m interested in.
![Page 20: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/20.jpg)
RAZORFISH / BRP
THESE MODES EXIST IN ALL OWNERS AT VARIOUS LEVELS AND WILL HELP INFORM OUR TARGETING
32
TOY
Appeal: THE TECH
advanced, high tech, new, innovative
KEYW
OR
DS
LOOK
ING
FOR
EX
AM
PLE
MEDIA
RIDE
Appeal: THE RUSH
speed, open road, fun, thrilling, exciting, freedom
a fun weekend drive
Motor TrendEdmundsMotorcycle.com
LIFE
Appeal: THE ATTITUDE
new, intriguing, original, distinct, bold, young
a bold adventure
OutsideTravelDiscovery
an impressive gadget
WiredEngadgetTechcrunch
FEATU
RED
MO
DEL RS, RT RT RS
50%
15%
35%
![Page 21: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/21.jpg)
BUSINESS RATIONALE
![Page 22: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/22.jpg)
RAZORFISH / BRP
We also believe in a structured measurement framework
36
AWARENESS
VISITS
LEADS
SALES
Awareness + Research
Education, Access + Trial
Delivery, Possession + Use
Maintenance + Service
Repurchase, Relationship, BRP Ambassador
OWNERSHIP
ADVOCACY
![Page 23: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/23.jpg)
RAZORFISH / BRP
PRIMARY LEVER:
TARGETED ADVERTISING
37
48% 68% AWARENESS
VISITS
LEADS
SALES
OWNERSHIP
ADVOCACY
$1,000,000 MEDIA SPEND
DISPLAY MEDIA: BRAND$250K Budget, $15 CPM
16,666,667 Impressions
.25% CTR; 41,667 Clicks
.10% Conversion; 42 Leads
DISPLAY MEDIA: DR$250K Budget, $4 CPM
62,500,000 Impressions
.15% CTR; 93,570 Clicks
1.6% Conversion; 1,500 Leads
BRANDED SEM$375K BUDGET
4,675,000 Impressions
16% CTR; 748,000 Clicks
1.6% Conversion; 11,968 Leads
FACEBOOK$25K Budget
35,000,000 Impressions
.05% CTR; 16,310 Clicks
.01% Conversion; 2 Leads
YOUTUBE$25K Budget
425,000 Impressions
1% CTR; 4,250 Clicks
.01% Conversion; 0 Leads
UNBRANDED SEM$75K Budget
1,870,000 Impressions
3.5% CTR; 65,450 Clicks
.35% Conversion; 229 Leads
![Page 24: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/24.jpg)
RAZORFISH / BRP 38
EXAMPLE MEDIA TACTICS
Awareness media flighted for maximum impact utilizing higher impact units (large / rich media)
DR Media evergreen to capture shoppers year round
Fully fund first party re-targeting subject to performance
Purchase third party in-market and interest proxies
Develop look-alike targeting profiles (social and cookie based)
Test search re-marketing (not Google) for conquesting
Test performance based pricing and Real-Time Bidding
AWARENESS
VISITS
LEADS
SALES
OWNERSHIP
ADVOCACY
![Page 25: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/25.jpg)
RAZORFISH / BRP
PRIMARY LEVER:
SITE EXPERIENCE
39
AWARENESS
VISITS
LEADS
SALES
OWNERSHIP
ADVOCACY
2M uniques 3M uniques
![Page 26: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/26.jpg)
RAZORFISH / BRP 40
PRIMARY LEVER:
CALL TO ACTION
AWARENESS
VISITS
LEADS
SALES
OWNERSHIP
ADVOCACY
visitor conversion
visitorconversion1.1% 1.8%
20K leads 28K leads
![Page 27: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/27.jpg)
RAZORFISH / BRP 41
PRIMARY LEVER:
CHANNEL SUPPORT
AWARENESS
VISITS
LEADS
SALES
OWNERSHIP
ADVOCACY
13,252 sales 21,572 sales
![Page 28: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/28.jpg)
RAZORFISH / BRP
$1,000,000 TOTAL MEDIA SPEND
42
IMPRESSIONS
ENGAGEMENT
CLICKS
LEADS
DEALER VISITS
SALES
121,136,667
1,592,760
969,427
13,741
6,870
2,290
$0.008 cost per ad served
DEMAND GENERATION OVERVIEW
$0.63 Video Views + Interactions + Clicks
$1.03 media driven visits to site
$73.78 score-able and de-duped:1.42% Visitor
Conversion
$145.55 visitor onsite
$436.66 media cost / vehicle sold
AWARENESS
VISITS
LEADS
SALES
OWNERSHIP
ADVOCACY
![Page 29: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/29.jpg)
AWARENESS
![Page 30: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/30.jpg)
THE RIDESPEED, OPEN ROAD, FUN, THRILLING, FREEDOMLOOKING FOR: A FUN WEEKEND RIDE
![Page 31: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/31.jpg)
![Page 32: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/32.jpg)
![Page 33: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/33.jpg)
![Page 34: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/34.jpg)
![Page 35: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/35.jpg)
![Page 36: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/36.jpg)
THE TOYADVANCED, HIGH-TECH, NEW, INNOVATIVELOOKING FOR: AN IMPRESSIVE GADGET
![Page 37: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/37.jpg)
![Page 38: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/38.jpg)
![Page 39: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/39.jpg)
![Page 40: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/40.jpg)
![Page 41: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/41.jpg)
![Page 42: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/42.jpg)
![Page 43: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/43.jpg)
![Page 44: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/44.jpg)
![Page 45: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/45.jpg)
![Page 46: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/46.jpg)
![Page 47: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/47.jpg)
![Page 48: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/48.jpg)
![Page 49: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/49.jpg)
![Page 50: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/50.jpg)
![Page 51: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/51.jpg)
ENGAGEMENT
![Page 52: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/52.jpg)
![Page 53: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/53.jpg)
![Page 54: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/54.jpg)
![Page 55: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/55.jpg)
![Page 56: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/56.jpg)
![Page 57: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/57.jpg)
![Page 58: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/58.jpg)
![Page 59: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/59.jpg)
![Page 60: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/60.jpg)
![Page 61: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/61.jpg)
![Page 62: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/62.jpg)
![Page 63: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/63.jpg)
![Page 64: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/64.jpg)
![Page 65: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/65.jpg)
![Page 66: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/66.jpg)
![Page 67: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/67.jpg)
![Page 68: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/68.jpg)
![Page 69: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/69.jpg)
![Page 70: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/70.jpg)
![Page 71: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/71.jpg)
![Page 72: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/72.jpg)
![Page 73: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/73.jpg)
SOCIAL ENGAGEMENT
![Page 74: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/74.jpg)
![Page 75: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/75.jpg)
![Page 76: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/76.jpg)
![Page 77: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/77.jpg)
![Page 78: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/78.jpg)
![Page 79: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/79.jpg)
![Page 80: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/80.jpg)
![Page 81: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/81.jpg)
CAMPUS
![Page 82: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/82.jpg)
OFFICE PARK
![Page 83: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/83.jpg)
LA DÉFENSE
![Page 84: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/84.jpg)
![Page 85: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/85.jpg)
![Page 86: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/86.jpg)
![Page 87: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/87.jpg)
![Page 88: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/88.jpg)
![Page 89: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/89.jpg)
![Page 90: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/90.jpg)
![Page 91: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/91.jpg)
HOW IT COMES TOGETHERTHE ECOSYSTEM
![Page 92: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/92.jpg)
CURRENT ECOSYSTEM
EVENTS& DEALERS
PRODUCTPLATFORM
COMMUNITYPLATFORM
AWARENESS PROGRAMSEO
SOCIALDISCOVERY
![Page 93: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/93.jpg)
EVENTS& DEALERS
PRODUCTPLATFORM
COMMUNITYPLATFORM
AWARENESS PROGRAMSEO + SEM
SOCIALDISCOVERY
PROPOSED ECOSYSTEM
![Page 94: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/94.jpg)
EXPERIENCEPUBLISHING
SHARINGTOOLS
OWNER PLATFORM
EVENTS& DEALERS
PRODUCTPLATFORM
COMMUNITYPLATFORM
AWARENESS PROGRAMSEO + SEM
SOCIALDISCOVERY
![Page 95: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/95.jpg)
SPYDER
CAN-A
M
SEA-DOO
SKI-DOO
![Page 96: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/96.jpg)
111
SPYDER
CAN-A
M
SEA-DOO
SKI-DOO CROSS
BRANDMARQUEEEVENTS
![Page 97: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/97.jpg)
SWIM
RUN
RIDETHE WORLD’S FIRST MOTORIZED TRIATHLON
WWW.THEULTIMATERIDE.COM WATCH LIVE JUNE 1ST 2013
THE
SPYDER TRIATHLON
SWIM
RUN
RIDETHE WORLD’S FIRST MOTORIZED TRIATHLON
WWW.THEULTIMATERIDE.COM WATCH LIVE JUNE 1ST 2013
THE
SPYDER TRIATHLON
![Page 98: Brp pitch hong-sample](https://reader038.vdocument.in/reader038/viewer/2022103109/54506728af7959d16c8b67ed/html5/thumbnails/98.jpg)
THANK YOU
AUGUST 27TH 2012