Download - Bryant Stadler Marketing #2
Marketing ProposalMarketing Proposal
87% of real estate transactions are assisted by 87% of real estate transactions are assisted by an agent. I market my listings to include the an agent. I market my listings to include the Realtor®. In turn, we produce more potential Realtor®. In turn, we produce more potential buyers resulting in a higher price and faster sale!buyers resulting in a higher price and faster sale!
Global Marketing PowerGlobal Marketing Power
96% Brand Name 96% Brand Name RecognitionRecognition
127,000 Agents in 45 127,000 Agents in 45 countriescountries
International and International and Local WebsitesLocal Websites
Result: More Result: More Exposure to BuyersExposure to Buyers
Coldwell Banker ToolsColdwell Banker Tools
Exclusive Rapid Response SystemExclusive Rapid Response System
84% of home buyers 84% of home buyers using internetusing internet
Stats show first Stats show first responder generates responder generates the businessthe business
Competition response Competition response time is 54 hrs.time is 54 hrs.
Leadrouter response Leadrouter response time is less than 20 time is less than 20 minutes.minutes.
RelocationRelocation
Member of CartusMember of Cartus CB shares 3 way split of CB shares 3 way split of
54% of all relo’s 54% of all relo’s nationwide. (Others split nationwide. (Others split remaining 46%)remaining 46%)
CB is #1 primary contact CB is #1 primary contact in Charlotte Market/58% in Charlotte Market/58% of relo’s are out of town of relo’s are out of town buyersbuyers
Result: More exposure to Result: More exposure to buyersbuyers
Personal Retriever with IDXPersonal Retriever with IDX
Sophisticated Alert Sophisticated Alert System Attracts System Attracts BuyersBuyers
Electronically Sends Electronically Sends your Home to Buyers!your Home to Buyers!
Internet Data Internet Data Exchange with Exchange with cooperating Brokerscooperating Brokers
Result: Exposure to Result: Exposure to more Buyersmore Buyers
Centralized Showing ServiceCentralized Showing Service
Empowering you with Empowering you with feedback informationfeedback information
Customized showing Customized showing scheduleschedule
Flexible Hours of Flexible Hours of Operations, including Operations, including Weekends!Weekends!
Use my ResourcesUse my Resources
Internet ExposureInternet Exposure
Open HouseOpen House
Advertise itAdvertise it To the neighborhoodTo the neighborhood Move up/down Move up/down
neighborhoodsneighborhoods InternetInternet
Prepare for it!Prepare for it! Show Up Early!Show Up Early! Enjoy it!Enjoy it!
Staging Your HomeStaging Your Home
2 ways to look at a 2 ways to look at a home:home: Living purposesLiving purposes Marketing purposeMarketing purpose
My job is to make My job is to make sure you don’t get sure you don’t get EliminatedEliminated
Don’t tell them how it Don’t tell them how it can be, show them can be, show them how it is!how it is!
NegotiationsNegotiations
Relentless negotiatorRelentless negotiator No offer, no No offer, no
negotiationsnegotiations I Qualify All Offers!I Qualify All Offers!
Service GuaranteeService Guarantee
We will do the job We will do the job right. Guaranteed! right. Guaranteed! We believe in We believe in accountability for our accountability for our promises….or you promises….or you can fire us.can fire us.
Unique Marketing PlanUnique Marketing Plan
What You Can Expect…..What You Can Expect….. First Week:First Week: Enter into MLS & Corresponding Enter into MLS & Corresponding
Internet WebsitesInternet Websites ““For Sale” Yard SignFor Sale” Yard Sign Lock BoxLock Box Schedule Professional Property Schedule Professional Property
Photos/Virtual Tour & Photos/Virtual Tour & Stage HomeStage Home Prepare High Gloss Property FlyerPrepare High Gloss Property Flyer Hight Light on Realtor.comHight Light on Realtor.com Second Week:Second Week: Send out E-card & Present New Send out E-card & Present New
Listing to BrokersListing to Brokers Home Measured & SketchedHome Measured & Sketched Assign Property an Exclusive “1-Assign Property an Exclusive “1-
800” Marketing Number800” Marketing Number Assign Text Message MarketingAssign Text Message Marketing
Third Week:Third Week: Assign Web Page to ListingAssign Web Page to Listing Target Prospective Buyer Target Prospective Buyer
DemographicsDemographics Market to Local Business & Market to Local Business &
NeighborsNeighbors Announce at Company Meeting Announce at Company Meeting
and Expose to Realtor Caravanand Expose to Realtor Caravan
On Going:On Going: Report Weekly to clients via Report Weekly to clients via
phone, email or text.phone, email or text. Show Property to ProspectsShow Property to Prospects Revisit Price Based on Agent Revisit Price Based on Agent
Input and Market Conditions via Input and Market Conditions via 30/60/90 Day Price Strategy30/60/90 Day Price Strategy
Characteristics of Homes Characteristics of Homes that are Sold vs Listedthat are Sold vs Listed
Are you Committed?Are you Committed?
Sellers are truly inspired to sellSellers are truly inspired to sell Sellers are willing to follow 30/60/90 Day Sellers are willing to follow 30/60/90 Day
Price StrategyPrice Strategy ““B.I.C.” B.I.C.” Sellers are Willing to Overcome ObstaclesSellers are Willing to Overcome Obstacles Sellers are willing to Help Market HouseSellers are willing to Help Market House