Download - BU PRSSA: What is Advertising
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What the heck is advertising?
Edward BochesTalk to BU PRSSAJanuary 21, 2016
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Big budget, celebrity filled Super Bowl ads
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Clever commercials that pay for TV time and try to buy your attention.
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Social media content that earns attention and delivers utility.
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Conceptual content and story ideas designed to migrate across the web.
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Hacking ordinary locations to turn them into media.
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Digital experiences that invite participation.
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Ideas that do + invite + document + share > to start cultural conversations.
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Innovative applications of new technology.
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Advertising is anything (message, branded content, experience, event, app, utility, or platform) that gets attention for a brand or product,
overcomes indifference, and makes you care.
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brand features/benefits
creative paid media consumers
company reputation
serious earned media
influencers
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social media creative content
paid, earned, owned
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