BUBBLEROOMRETAIL
SKHLMSkärholmencentrumGalleria620m2 KISTA
KistaCentrumGalleria220m2
FARSTAFarstaCentrumGalleria120m2
”
BEACONS
Trackingbeaconsdon’tcollectdata;rather,theyalerttheappsinaphonewhereyouare.Thoseappscanthensendmessages,usuallyintheformofpushnoTficaTons.ThosenoTficaTonsoccupyalegalgreyareasomewherebetweenemail,whichisregulatedbytheFederalTradeCommission,andatext,whichisregulatedbytheFederalCommunicaTonsCommission.Approx30000installedoct2014
WIFI
IPSallowspinpointtrackingofanyWi-Fi-enableddevice,suchasasmartphoneortablet,withinabuilding.ThismeansthatanIPSservicecouldeasilytrackyou--rightdownto,say,thetableyou’reoccupyinginamall’sfoodcourt--aslongasyourmobiledevices’Wi-Fiisturnedon.And,ifyou’reatypicaldeviceuser,yourWi-Fiisalwayson,right?
TheaveragewaitTmeatthebackregisteristwominutes.Halfofyourcustomershavebeeninyourstoretwiceinaweek.Tenpercentofthepeoplewhocomeinyourstorenevercomeneararegister,meaningtheydon'tbuyanything.Therearealotofpeoplenotfindingwhattheywant.ThebigpromoTonontheeastsideentranceofyourstorewasmoresuccessfulatbringingpeopletopurchasethanthepromoTononthewestsideofyourstore.Here'sthehotspotinyourstorethatdrawsthemostusers.Thetypicalusercomesinandpurchasesonething.Tenpercentofyourusershavebeenatmorethanoneofyourstores.
Facebook/ResultsDuringatwoweekperiodBubbleroomspent85000SEKonFacebookadverTsingandalsousedanewwayofmeasuring.FacebookandBubbleroommeasuredtrueli`insteadof“mulTclick”,“lastclick”orothercookiebasedmeasuringmethodsthatdoesn’ttakeinconsideraTonsalesthatwouldhavebeenmadeanyway.Accomplished–keytakeawaysResultswereastonishing.FacebookprovedtobetwiceaseffecTveasBubbleroomreachedacostofsaleof35percentcomparedto76percentwiththelastclickmodel.ThisisthefirstTmeBubbleroommeettheirowntoughcostofsalesgoals.Bubbleroomacquired268newcustomersduringthecampaign,ali`of18,1percent.TheTrueli`methodofmeasuringshowedthatthecampaigngenerated250000SEKinaddiTonalsales(ontopofsalesthatwouldhavebeenmadeanyway)duringthecampaign.RealizaTonthatsocialadsalsohadmajorimpactonbrandbuildingandawareness