Store opportunity
Reaching your customers
Planning your release
Driving sales and quality
One Store
Win 10 Console + Win 10 Win 10
Xbox Live Creators Program
ID@Xbox
P4166
P4112
• Higher fill rate for UWP apps:
• Ad mediation
• More ad partners
• Interstitial ads
• Video ads
• Native ads
• Playable ads: no special code
• Promote your apps• E.g. playable: 3%-5% banner conversion vs
30%-50%
P4154
Microsoft Store for Business
https://blogs.microsoft.com/blog/2017/05/02/microsoft-introduces-new-technologies-education-including-windows-
10-s-new-surface-laptop-microsoft-teams-classrooms/#sm.000jybme6q8kcuq10rc1tx3f36s6u
Store opportunity
Reaching your customers
Planning your release
Driving sales and quality
First video trailer16:9 1920x1080 promo image9:16 720x1080 Store logo
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Store opportunity
Reaching your customers
Planning your release
Driving sales and quality
Store opportunity
Reaching your customers
Planning your release
Driving sales and quality
P4116
• Read the blog, on Monday May 15blogs.windows.com/buildingapps
developer.microsoft.com/en-us/store/insider-program
• Find us a the Store Hub at //Build
• View other //Build sessions
B8102 Tips for successful Windows Store apps
Jaime Rodriguez, Sonia Carlson
B8098 Windows Store your way
Bernardo Zamora, Jonathan Garrigues
P4112 Microsoft monetization platform via Ads
Kiran Bangalore
P4116 Targeted offers API and notifications
Yamil Hernandez
P4148 Adding IAP to your Desktop app
Vladimir Postel
P4166 Advanced pricing, sales and scheduling
Bernardo Zamora
P4159 Xbox Live Creators Program
Mehmet Erkilic
P4154 Microsoft Universal user acquisition platform
Anusha Subramanian