![Page 1: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/1.jpg)
Build-a-bear workshop communication plan
AET/560Marchella ChristianDr. Christine Nortz
(moodleshare.org)
![Page 2: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/2.jpg)
Introduction
Launch communication plan for Build-A-Bear
Infuse the need for change
Enable individuals to understand the impact change will have
Communicate structural and job changes that influence
how things are done
Inform others about progress
(orion21.blogspot.com)
![Page 3: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/3.jpg)
Four phases of the communication plan
A. Pre-change approval
B. Create need for change
C. Midstream change & milestone communication
D. Confirm & celebrate change success
(google.com)
![Page 4: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/4.jpg)
Four phases continued
Build-a-bear communication plan is designed to:
Inform BABW employees of the change process
Encourage them to participate in the change
Remind them of the need for change and the goal of BABW
and the benefits of the training
Reinforcement of the learned behavior in training
(pcc2010ufg.wikispaces.com)
![Page 5: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/5.jpg)
Pre-change approval phase
Requirement: Getting approval from top management concerning the change.
BABW has obtained approval from management who is aware of the situation.
Customer service training approval has been granted by top management.
(poncier.org)
![Page 6: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/6.jpg)
Need for change
Purpose:
Explain the need for change
Provide rationale
Reassure employees
Clarify the steps in the change process (Cawsey, Deszca, & Ingols, 2012).
BABW will offer breakfast with management to address the need for change
(observatoriodelcoaching.com)
![Page 7: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/7.jpg)
Change achievementsPurpose: To inform employees of progress To gauge employees attitudes To dispel rumors and misconceptions Acknowledge feedback concerning potential issues
and attitudes Identify/describe changes in organizational roles Commitment is reinforced (Cawsey, Deszca, &
Ingols, 2012)..
(google.com)
![Page 8: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/8.jpg)
Change achievement continue:
BABW will use email and reports for updates
Telephone conversations will be used to gauge attitudes.
Company face-to-face meetings will be used to celebrate major milestones
And to dispel rumors and misconceptions.
(openclipart.org)
![Page 9: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/9.jpg)
Confirm/celebrate changePurpose: To inform employees of the success of the change Celebrate the change Preparation of the next step in the change process Discuss employees experiences during the change (Cawsey, Deszca & Ingols, 2012).BABW will hold a ceremony for all participants that complete the training.A meeting will be held, it will be an open discussion about the change processand what to expect in the future.
(mindzpeak.blogspot.com)
![Page 10: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/10.jpg)
Technology needsBABW will use: Emails Online surveys Online reports Telephone (Cawsey, Deszca, & Ingols, 2012).These are the tools that will be use to communicate the change process to the employees.
(threegear.tistory.com)
![Page 11: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/11.jpg)
effectiveness testTo test the effectiveness of the training sessions, BABW will use:
Employee feedback
Discussions
After-action-reviews
Customer feedback
(onbecominggreat.blogspot.ca)
![Page 12: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/12.jpg)
Management responseThe response from management is essential to:
Communication of the plan
Implementing the plan
Benefits of the change
Address employee concerns as they arisefmlopez48.wordpress.com
![Page 13: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/13.jpg)
Continuous improvement Employee and customer feedback is vital to the success of BABW BABW will overcome organizational silence with an open discussion BABW will use customer feedback and AARS to: a). Assess change b). Collect data concerning change behaviors c). Determine improvements/corrections that need to be made (Spector, 2013).
(thinkandstart.com)
![Page 14: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/14.jpg)
Addressing negativityBuild-A-Bear Workshop communication plan will combat and dispel rumors,
and negative responses concerning the change process.
To address negativity/rumors:
Effective communication that is clear, timely and candid messages about
the nature and impact of the change.
(cute-pictures.blogspot.com)
![Page 15: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/15.jpg)
Addressing negativity continue:Effective communication will:
Lower uncertainty
Lessen ambivalence
Lessen resistance to change
Increase employee involvement
Increase commitment of employees(uoc1112-grupo3.wikispaces.com)
![Page 16: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/16.jpg)
The change affectsEffective communication need to be in effect throughout all phases of thechange process.The plan will: Communicate the steps within the process Identify all issues that may occur within the process Adaptability within the process Improvement of the change process in the future Dispel all rumors Continuous feedback from employees
(twistedpositions.com)
![Page 17: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/17.jpg)
conclusion
In an organization, having a communication plan is essential to the successof an organization. There must be effective communication during each stageof the communication plan. This will enable employees to move forwardand it will dispel all rumors, concerns and address issues that may ariseduring implementation of the plan. Therefore, the success of the organizationthat have an effective communication plan is vital and everyone can reapthe rewards from the changes being implemented within the organization.
![Page 18: Build a-bear workshop communication plan final version benchmark assignment](https://reader035.vdocument.in/reader035/viewer/2022070516/5872d0931a28ab74188b4f33/html5/thumbnails/18.jpg)
referencesCawsey, T. F., Deszca. G., & Ingols, C. (2012). Organizational change: An action-oriented
toolkit 2e. Los Angeles: Sage Publication
Picture. (n.d.). Moodleshare.org
Picture. (n.d.). Cute-pictures.blogspot.com
Picture. (n.d.). Fmlopez48.wordpress.com
Picture. (n.d.). Google.com
Picture. (n.d.). Mindzpeak.blogspot.com
Picture. (n.d.). Observatoriodelcoaching.com
Picture. (n.d.). Onbecominggreat.blogspot.ca
Picture. (n.d.). Openclipart.org
Picture. (n.d.). Orion21.blogspot.com
Picture. (2010). Pcc2010ufg.wikispaces.com
Picture. (n.d.). Poncier.org
Picture. (n.d.). Thinkandstart,.com
Picture. (n.d.). Threegear.tistory.com
Picture. (n.d.). Twistedpositions.com
Picture. (n.d.). Uoc1112-grupo3.wikispaces.com
Spector, B. (2013). Implementing organizational change: Theory into practice. Boston:
Prentice Hall