RECRUITING STRATEGY FOR GOVERNMENT AGENCIES
KristyMDalton @kristydalton22 | #govgirl
Kristy Dalton
What we’ll cover
Do’s & Don’ts: Social Recruitment Strategy Tips for Government Hiring Managers Revamp your Government LinkedIn Page
#hiretowin
http://GSMCON.com
http://GSMO.org
Latest LinkedIn Data
Total workforce on LinkedIn: 400 million worldwide
Government workers on LinkedIn in North America: 14.2 million
WHY IS GOVERNMENT RECRUITMENT A BIG DEAL?
Do’s & Don’ts: Your Social Recruitment Strategy
UTILIZE WHAT YOU CAN DO FOR FREE ON LINKEDIN
DO:
Company Pages Showcase Pages Updates Groups
CONSIDER PAID PROMOTIONS ON LINKEDIN
DO:
Sponsored Updates Career Pages Recruiter
DEVELOP A SOCIAL EMPLOYEE ADVOCACY PROGRAM
DO:
Bambu Amplify
RESPECT THE PLATFORM
DO:
Share posts on economic development Job openings New businesses opening Background on working for the agency Showcase employees Awards won by agency Behind the scenes of working for agency
AVOID DOING THESE THINGS
Showing preference in Job Ads Engaging in prohibited employment
practices
LEGAL ISSUES W/ SOCIAL RECRUITMENT
Same legal issues apply to SM job postings Can’t be sole location job is posted Look at profiles after formal interview Don’t request passwords Be consistent Subscribe to Municipal Minute:
http://municipalminute.ancelglink.com
AVOID DOING THESE THINGS
Showing preference in Job Ads Engaging in prohibited employment
practices Using personal profiles for agency (set
up Company Page and Showcase pages)
Using only text and links - use images!
Tips for Government Hiring Managers
Tips for Government Hiring Managers
In the U.S., there are currently over 500k jobs posted on LinkedIn
There are over 15k government related jobs on LinkedIn
Tips for Government Hiring Managers
Tweak your profile as a recruiter / hiring manager / HR professional
Use LI groups to find candidates Use LI as personal publishing platform Get to know the Job Seeker experience
Revamp Your Government LinkedIn Page
Agencies Using LinkedIn Pages
4,000
1750
1702
1175
798
531
GovernmentAdmin
Public Safety
Govt.Relations
Public Policy
LawEnforcement
Military
Revamp Your Government LinkedIn Page
‘Company Page’ Best Practices Create ‘Showcase Pages’ Tell Your Agency’s Story
Revamp Your Government LinkedIn Page
‘Company Page’ Best Practices Create ‘Showcase Pages’ Tell Your Agency’s Story Post Regularly Embed LI Follow Button on Agency’s H.R. Site
Thank you! Questions?
GovernmentSocialMedia.com [email protected] Business.linkedin.com/talent-solutions @hireonLinkedIn
http://GSMCON.com
http://GSMO.org