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BUILDING A CONTENT AND SOCIAL MEDIA MACHINE
Will Hanke
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Why?
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Content Builds Your Credibility
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Content Builds Your Email List
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Content Attracts Attention
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The Content Creation Formula
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY].
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1. Define Your Categories
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY]
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N-K Creative
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The Productivity Experts
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AbraKid
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Figure out Your Categories
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2. Pick Your Content Type
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY].
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Text (Most Common)
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Image
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Video
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Audio
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3. Find Writers
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY].
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Duh
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Your 2 Forms of Currency/Trade
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Complimentary Sites
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Industry Bloggers
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FollowerWonk
moz.com/followerwonk
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Build a ‘Write for Us’ Page
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What to Pay for Content
jobs.problogger.net
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4. Build the Plan Foundation
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Build a Google Content Calendar
google.com/calendar
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Decide Your Publishing Schedule
On [DATE], [WRITER] will publish a post using [TYPE] about [CATEGORY].
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5. Come Up with Topic Ideas
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Content Ideas Product review | How-To | Meme
Infographic | Guides | Book ReviewOpinion/Rant | Lists | Case Study
Podcast | Interview | ResearchWhat If | Poll/Survey | Comparison
Resource Center | PredictionPersonal Story | Comic | Controversy
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Listen to Your Customers
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Listen on Social Media
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Set up Google Alerts
google.com/alerts/
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Recycle Old Stuff
redcanoemedia.com/reviving-old-content
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Yahoo! Answers
answers.yahoo.com
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6. Write Awesome Headlines
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What is a Headline?
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Three Main Types of Headlines• Social Proof (Piggyback)
• Threat
• Gain
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Social Proof / Piggyback• Why I Use Olive Oil and You
Should Too
• What Dr. Oz Eats for a Midnight Snack
• The New WordPress Plugin Everyone is Using
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Threat Headlines• Sorry I Lied to You
• Is Your Child’s Mattress Harmful to Their Health?
• 7 Incredible Views of the Grand Canyon You Won’t Believe are Real
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Gain Headlines• How I Get My Toddler to Eat His
Spinach Every Time
• Create a Gorgeous Holiday Feast on Thirty Bucks
• How to Master You are my Sunshine on Guitar in Five Minutes
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Social Media
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Let’s Review1. Define Your Categories2. Pick Your Content Type3. Find Writers4. Build the Foundation5. Come up with Topic Ideas6. Write Awesome Headlines7. Share on Social Media
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Next Meetup Thursday Aug 25• The Ins and Outs of Tracking Visitors to
Your Site• Reaching More Customers with Paid
Advertising• Marketing Automation
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Remaining Meetups• Aug meetup – $47• Dec meetup - $47
“Wind Up 2016 and Jump Start 2017”
• 2 Workshop Pass - $74
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Thank You!
RedCanoeMedia.com