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BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA
By KaS (@kasbig)
#9ideas Conference, March 16-17 2012
Douala, Cameroon
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Scope of work Out of scope
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What is social media?
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Joel Nlepe
9ideas curatorEureka! ….
9ideas
Rela
tion
ship
Conversation
Sharing idea
Content
Getting feedback
Content
Community
Speakers Organizers
Attendees
A
Social Circleis born
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Community
Conversation
Content3C
How to share content ?
Social
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Media
Not
But
Content
Community
Optional
feedback
Ads
Infos
Politics
Fashion
etc.
Traditional media or Channels
usage
No spontaneity! No real conversation!
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Community
Contentsocial
media is about enabling
conversation.
Social media
Online interactions among communities of people
Using conversational channels (Web-based applications
enabling content creation and transmission)
ConversationOnline
The conversation takes place online
(on the Web, the media)
(*) The social media bible by Lof Safko & David Break
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Go or No Go?
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Internet usage in Africa*
139,875,242
13,5%
(*) http://www.internetworldstats.com/africa.htm
Cameroon stats*
783,956
4%
Dont forget mobile phone Internet users growth
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Facebook*
830M Users Worlwide
40M in Africa (4.3% pen)
480K in Cameroon (2.4% pen)
(*) Social Bakers
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Why are you concerned ?
3/5
85%
80%
Word of Mouth
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How could you profit?
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#1 Public Relations
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#2 Customer Service
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#3 Brand Management
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#4 Recruitment
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#5 Loyalty & Retention
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How could you profit?
#1 Public Relations
#2 Customer Service
#3 Brand Management
#4 Recruitment
#5 Loyalty & Retention
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The social media strategy framework
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Defining a strategy: 5Ws + How
Why
What
Who
When
Where
How*
(SMART Objectives)
(Tactics/ actions)
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The primitives of social media
Listen
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The primitives of social media
Measure
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The primitives of social media
Engage
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The primitives of social media
Listen
Measure
Engage
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The social media strategy framework
Why (a smart objective)
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The real benefit!
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