Download - Building a sustainable digital team
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Building a sustainable digital team
Laila Takeh @spirals
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LA WEB ACTUAL
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Source: Stanford Social Innovation Review Oct 2011
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UUK Digital Journey
Review
•Consultant
Set up
•Digital Hub
??
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Head of Digital Engagement
Laila Takeh
Digital Manager
(Content & Technology)
Senior Digital Editor
Digital Editor
Digital Project Manager
Technical Project Lead
Digital Marketing Manager
Social Media Exec
Digital Marketing Officer
Digital Marketing Officer
Digital Analyst
Set up
Production team Marketing team
Set up
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Set up
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UUK Digital Journey
Review
• Consultant
Set up
• Digital Hub
Refine
• Understanding
• Strategy• Roles• Tools
Embed
• Capacity building
• Planning
• Investment
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Refine
Source: Stanford Social Innovation Review Oct 2011
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StrategyRefin
e
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RolesRefine
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ToolsRefine
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Capacity buildingEmbed
Skills matrix• All
• External facing
• Champion
• Super user
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ChallengesEmbed
• Planning• Understanding still mixed
• Need to be concrete Vs flexible
• Investment• Specific cases for shifting time and money
• Resource balancing• More on this….
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a little bit of everything
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“digital” has been seen as isolated
offline marketers online marketers
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• Set the goals
• Plan the mix
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Bought media
Email Search Display AffiliatesMicrosite/s
Owned media
Website
Earned media
SM
Team 1
Team 2
Team 3
Team 4
Partners
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With focus…
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Thanks
Laila Takeh @spirals