Download - Building Community
![Page 1: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/1.jpg)
Building Community:Transmedia Storytelling
![Page 2: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/2.jpg)
What is a community?
linasrivastava.com | transmedia activism | building community
![Page 3: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/3.jpg)
Communities of
Action
Practice
Identity
linasrivastava.com | transmedia activism | building community
![Page 4: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/4.jpg)
Why build a community?
linasrivastava.com | transmedia activism | building community
![Page 5: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/5.jpg)
Transmediatechnique of extending a core storyacross multiple platforms and formatsthrough
coordination strategyintegration design/architectureimmersion content
linasrivastava.com | transmedia activism | building community
![Page 6: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/6.jpg)
Transmedia ActivismFramework for strategy to -Create social impact-Raise awareness-Influence perception
through storytelling bydecentralized authors whoshare assets + create entry pointsinto issues and solutions across multiple forms of media
linasrivastava.com | transmedia activism | building community
![Page 7: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/7.jpg)
Using Transmedia to Create Social Impact
Issue Awareness Engagement Action Change
Actionable Content
Story Universe
linasrivastava.com | transmedia activism | building community
![Page 8: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/8.jpg)
“By collectivizing ownership of narrative, transmedia breaks down the “us” and “them”
It is no longer “you” supporting ”our” work to help “them.” Rather, it is all of us working together to meet and overcome a challenge”
--David Jammy
Why is This Important?
linasrivastava.com | transmedia activism | building community
![Page 9: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/9.jpg)
Why is This Important?
+ How to Tell a Story+ How to Tell a Story Together+ How to Tell a Story of a System, of Complexity+ How to Tell a Story that is ++ an Element of Change ++ a Predicate for a Movement
linasrivastava.com | transmedia activism | building community
![Page 10: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/10.jpg)
Why is This Important?
+ Engagement + Participation+ Entry Points+ Immersion + Shared Experience
linasrivastava.com | transmedia activism | building community
![Page 11: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/11.jpg)
Why is This Important?
Story Building+ Co-Creation+ Co-Production+ Collaboration+ Multiple (Diverse) Perspective
linasrivastava.com | transmedia activism | building community
![Page 12: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/12.jpg)
How to build a community?
linasrivastava.com | transmedia activism | building community
![Page 13: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/13.jpg)
Transmedia Storytelling | ChoreographyTransmedia Storytelling | SymphonyTransmedia Storytelling | Team Sport
Think of...
linasrivastava.com | transmedia activism | building community
![Page 14: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/14.jpg)
Story:Bringing out direction, character, culture, energy, cohesion
Social Action
Voice
Essential Elements
linasrivastava.com | transmedia activism | building community
![Page 15: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/15.jpg)
Every movement needs:
+ cohesive narrative+ shared goals
+ common identity
linasrivastava.com | transmedia activism | building community
![Page 16: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/16.jpg)
Narrative + Social ActionAssessing Your Social Change Model
+ Respect+ Relevance+ Resonance
Full model available at http://www.slideshare.net/lksriv/the-3-rs-co
linasrivastava.com | transmedia activism | building community
![Page 17: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/17.jpg)
+ It has at its core the use of local voice, in direct partnership with the platform creators, aiming at community-centered participation. + It uses its platform to move beyond awareness, to connect audiences and change agents to commit to a particular worldview, advocacy or action, by using these local stories and art. +Uses a number of platforms that are culturally appropriate to cross borders to foster transformation.
What I Look for in Transmedia Activism Projects
linasrivastava.com | transmedia activism | building community
![Page 18: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/18.jpg)
+ Fragmented distribution+ Personal storytelling+ Individualized consumption/personalization+ Self-interest + Auteurship
vs.+ Shared experience+ Collaboration+ Humanism/Community-centered design+ Multiple perspectives+ Local voice
Things to think about...
linasrivastava.com | transmedia activism | building community
![Page 19: Building Community](https://reader035.vdocument.in/reader035/viewer/2022081907/541954857bef0afa688b5160/html5/thumbnails/19.jpg)
Lina Srivastava
http://[email protected]
@lksriv
linasrivastava.com | transmedia activism | building community