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Building SuccessfulCompanies
2
Touko Kontro
Startup Advisor, Newco Helsinki
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Business Model / Market FitProduct / Market FitVision / Founders Fit
Problem / Solution Fit
Minimum Viable
Product
Validate / Iterate
(or pivot)
Pre-seed 1. Revenue from customers
in all stages
2. Basic seed money from co-
founders
3. Startup grant Te- toimisto
4. Innovation voucher
(Explorer) Busines Finland
5. Tempo Business Finland
5. Bank and Finnvera loans and
guaranteees
Seed
1. Business Finland R&D
2. Angel rounds
3. Early stage funds
4. Horizon 2020
SME instrument Phase
5. Equity/product
Crowdfunding
6. Innovation voucher
Start up Venture Capital1. Early VC
2. Seed Funds
3. Business Finland YIC
5. Loans from insititutions
6. EU Horizon 2020 SME
instrument phase II
7. Early IPO (First North)
VALIDATION
Lean Startup
Startup Development Phases - From idea to business and team to organization.
FORMATION
Mission > Vision > Strategy
GROWTH
Scale Up
● Co-founder team formation
● What, to whom? & Why and how?
Establish &
Strengthen
-2 -1 30 21
Version 3.0 - www.startupcommons.org
1. Angel rounds
2. Business Finland R&D
3. Early stage funds
4. Business Finland YIC
5. Equity/product
crowdfunding
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Funding options in different stages
Angel funding
Business Finland (former TEKES)
a) Tempo b) R & D c) NYI
SME Instrument I & II
Bank loan guaranteed
by Finnvera
0-2 yearsStartup-grant (to entrepreneur) :
http://www.te-
services.fi/te/en/employers/for_e
ntrepreneurs/services_new_entr
epreneurs/startup_grant/index.ht
ml
Angel funding:
http://etula.fi/pdfs/opas_enkelisij
oituksen_hakemiseen.pdf
TEMPO:
https://www.businessfinland.fi/en
/for-finnish-
customers/services/funding/start
up/tempo-funding/
Finnvera loan:
https://finnvera.fi/eng/Products/L
oans
SME Instrument I & II:
https://ec.europa.eu/programme
s/horizon2020/en/h2020-
section/sme-instrument
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Picture: VisitHelsinki6
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The Team should have enough skills and passion to
execute everything planned and unplanned.
Planning is 1%, execution is 99%
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The Product
Validate early with potential customers,
start with a feature.
Product shows the investor that the team can execute morethan powerpoint slides.
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THANK YOU !
10
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