Transcript
![Page 1: Building Sustainability Into Product Development](https://reader036.vdocument.in/reader036/viewer/2022062904/5873ce401a28ab9d168b5bb5/html5/thumbnails/1.jpg)
CSR & Product Development
Susan McPherson | Founder and CEO, McPherson Strategies | @susanmcp1
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What is sustainable product development?
@susanmcp1
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@susanmcp1
Why should companies invest in sustainable product development?
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@susanmcp1
Just ask the C-Suite…
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@susanmcp1
Keep in mind:
“An effective sustainability strategy integrates the customer, society
and the business; it does not compromise them.”
-David Jerome & Rob Kleinbaum
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@susanmcp1
Considerations
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Resource base
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Hazardous substances
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Packaging
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Distribution
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Socioeconomic factors
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Consumer use & disposal
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Questions?
@susanmcp1