Document File Name 00 Month 2014 9
London | Norwich | Singapore
UXPA IGNITE Building the Experience Design studio at Foolproof October 2014
Tom Wood – Founding Partner
London | Norwich | Singapore
Design advice Design
I’m in the wrong business
Design advice Design
I’m in the wrong business
—
What’s wrong with being in the design advice business?
THE MASTURBATOR’S
DILEMMA
1. Write down a description of the thing you are building
2. Make sure everyone understands the change
3. Create a team 4. Protect the team from the rest of the
business 5. Protect the rest of the business from
the team 6. Rub out the dividing lines 7. Accept the casualties 8. Manage the narrative
Write down a description of the thing you are building
Make sure everyone understands the change
Create a team
Protect the team from the business
Rub out the dividing line
Accept the casualties
Image: Shutterstock
Manage the narrative
The last phase
The one thing we didn’t plan for…
Success
