Building the Perfect Social Media Campaign

Todd Leiser, CFE

@ValpakTodd

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ZorsZees

Suppliers

Agenda

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3 Truths

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3 Truths

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3 Truths

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People don’t want brands in their stream

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Facts

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Why Should You be among the <10 brands?

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Let’s build the impossible

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Components

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Emerging Clues

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Background & Goals

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It’s the Content, Not the Channel

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Influence

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The Campaign

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In Closing

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Discussion!

32toddleiser