Download - Building Thriving Virtual Worlds =PROFIT
![Page 1: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/1.jpg)
Building Thriving Virtual Worlds=PROFIT
Justin BeckCEO
![Page 2: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/2.jpg)
UA costs are rising…
Player retention is THE
way to make profit
![Page 3: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/3.jpg)
R&DDesign of the game
PublishingSocial engagement with your users
Live OpsIncorporating feedback into the content updates
![Page 4: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/4.jpg)
4
![Page 5: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/5.jpg)
5
![Page 6: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/6.jpg)
6
How we make moneyDownload the game for free
Play and love the game
Buy virtual currency
Spend virtual currency in the game
Repeat and buy more
![Page 7: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/7.jpg)
7
Virtual Goods Expenses
Purchase Swag 30%
Level Up 22%
Premium Resources 15%
Everything Else 33%
67%
![Page 8: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/8.jpg)
Gross RevenueTotal Accounts
Average Payer LTV
$5M1.8M$145
8
![Page 9: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/9.jpg)
Design
![Page 10: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/10.jpg)
Open World to Explore
• Flag chains• Direct engagement with neighbors
![Page 11: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/11.jpg)
Hunting Parties
• Group hunting• Invite in-game friends for
synchronous game play
![Page 12: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/12.jpg)
Kingdoms
• Recruiting, building, warring
![Page 13: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/13.jpg)
Player to Player Trade
• The virtual economy formed around trade
![Page 14: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/14.jpg)
Chat and Messaging
• The social infrastructure to pipe it all together
![Page 15: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/15.jpg)
Things we would do differently
• Synchronous game play• Relying on neighbors• Total persistence• A true economy
![Page 16: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/16.jpg)
Things we got right
• Robust chat system• Smooth friend, invite, and personal messaging
system• Faces and characters • Social Engagement Loops
![Page 17: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/17.jpg)
Publishing
![Page 18: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/18.jpg)
Marketing and Communication
• Community building is downward, upward, and cross communication.
Update Hut Posts
Support Tickets
Game Forum
App Reviews
In-Game Chat
In-Game Messages
Social Media
PR / App Description
PLAYER CROSS COMMUNICATION
GAME DEVS
![Page 19: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/19.jpg)
Engagement
• Ask questions and respond to player questions• Facebook makes this engagement even easier
![Page 20: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/20.jpg)
Update Hut Posts
• Communicating change logs• Preview updates before they come out• Replying to feedback• In-game messaging about updates so that
everyone knows they exist
![Page 21: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/21.jpg)
Curating a list of Beta testers
• Sending beta builds• Getting bug reports back from them• Getting game play feedback from them• They will be fickle (just like your players)• They will be intense when engaged • Auto Error reporting
![Page 22: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/22.jpg)
Customer Support
• Have a straight forward customer support policy– Ignore the bad, reward the good
• Discipline when necessary• Metrics to Measure:
– Ticket volume and backlog– Average solve time– Average response time– Productivity
![Page 23: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/23.jpg)
Live Ops
![Page 24: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/24.jpg)
Swag
• Custom hats, weapons, and skins• Limited time, in general high price• Very cool looking
– Player recommended Swag– Connected to Holidays
• Bundling with Sales
![Page 25: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/25.jpg)
Economy
• Very small adjustments to problems and situations
• Player confidence in market stability is shaken when large changes happen– Players speculate and then act, thus causing large
swing changes
![Page 26: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/26.jpg)
Competitions
• Weekly Hat Races• Weekly Tournaments• League Rewards based on timeline
![Page 27: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/27.jpg)
Additional content
• Our “Ages”– Exploration– Gathering– Emergence– Kingdoms– Ascension
• Dungeons• Expanding skills• Increasing level cap
![Page 28: Building Thriving Virtual Worlds =PROFIT](https://reader030.vdocument.in/reader030/viewer/2022020308/56815f6a550346895dce6cce/html5/thumbnails/28.jpg)
Recap• Design
– Stay focused on features, social implications, and the social engagement loop (including motivation)
• Publishing– Build strong downward and cross communication channels in
the product– Focus on engagement and quality over support
• Live Ops– Plan for content, know how much it will cost– User player feedback in making it– Know how it will be messaged and consumed