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The A.B.C. of TRUST
Digging deep into the Know, Like, and TRUST factor!
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Understanding more about the Know, Like, and TRUST Factor
Do you know why people don’t TRUST
your Marketing enough to buy from
you?
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"Trust is the glue of life. It's the most essential ingredient in effective
communication. It's the foundational principle that holds all relationships."
Stephen Covey
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We find TRUST where your Ability, Benefits, and
Competencies overlap!
The 3 Questions your marketing needs to answer.
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How to use the A.B.C.’s to build TRUST.
Trust can be lost within seconds, takes a lifetime to regain, and is never as strong again afterward.
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Answering the A.B.C.’s
A … Who is this person/company?
B … What is the person/company offering?
C … How can I know if this person/company will do what they say?
Getting to the TRUST Factor!
Ability
Benefits
Competent
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A … Ability
Who is this person/company?
This is the first questions that buyers ask.
But the “real” question that you need to answered is …
Does this person/company have the ability to help me?
A
Your marketing needs to answer:
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B … Benefit
What is the person/company offering?
The 2nd questions that buyers ask.
Is the benefits of this produce/services for “real”?
Will this product/service benefit me?
B
Your marketing needs to answer:
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C … Competent
How can I know if this person/company will do what they say?
The 3rd questions that buyers ask.
Is your produce/services “really” able to deliver for me?
Can I see proof that has worked and will work?
C
Your marketing needs to answer:
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When your Marketing answers these core questions (the A.B.C.’s) in the buyers mind, you will see your sales … GROW!!
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Want to build a business that has
TRUST as its CORE?
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Helping you work from anywhere so you can GROW your MICRO-Business faster!
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