Download - Building your base
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Develop Your Base and Work Your Way UpDevelop Your Base and Work Your Way Up
Don't Get Turned Upside DownDon't Get Turned Upside Down
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Question:Question:Question:Question:Question:Question: What are your goals?What are your goals?
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Question:Question:Question:Question:Question:Question: What are your goals?What are your goals?
How can How can social media social media
help you help you achieve achieve them?them?
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Base Communication Base Communication StrategyStrategy
Goals
Voice
Branding
Website
Email / Newsletter
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Social MediaSocial Media
Facebook - Twitter
Blogging - YouTube
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Advanced Social MediaAdvanced Social Media
Fundraising / Events
Mobile/Text Campaigns
Videos & Podcasting
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Ultimate Goal: Cohesive StrategyUltimate Goal: Cohesive Strategy
Basic Basic StrategyStrategy
Social Social MediaMedia
AdvancedAdvanced
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GET A PERSONALITYGET A PERSONALITY
GAMESHOW GAMESHOW HOSTHOST HIVEHIVESERVICE SERVICE
REPREP
COMMUNITY COMMUNITY BUILDERBUILDER
FRIENDFRIEND
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AND ALWAYS BE...AND ALWAYS BE...
Authentic
Unique
Timely
Relevant
Consistent
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Is Your Website Static or Active?Is Your Website Static or Active?
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Static Website TraitsStatic Website Traits
Static Code (HTML)Static Code (HTML)
Static ContentStatic Content
Web “Brochure”Web “Brochure”
Doesn't ChangeDoesn't Change
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Static WebsiteStatic Websitewww.redeaglesoaring.org
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Static WebsiteStatic Websitewww.redeaglesoaring.orgwww.redeaglesoaring.org
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Active Website TraitsActive Website Traits
Dynamic Code (PHP)Dynamic Code (PHP)
- CMS (sort of)- CMS (sort of)
- WYSIWYG (sort of)- WYSIWYG (sort of)
Dynamic ContentDynamic Content
Updates EasilyUpdates Easily
or Automaticallyor Automatically
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Dynamic WebsiteDynamic Websitewww.savethechildren.org.ukDynamic WebsiteDynamic Website
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Dynamic WebsiteDynamic Websitewww.a3pcon.org
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Dynamic WebsiteDynamic Websitewww.elshaheeed.co.ukwww.elshaheeed.co.u
k
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Dynamic WebsiteDynamic Websitewww.elshaheeed.co.uk
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Connecting Your Dynamic Connecting Your Dynamic WebsiteWebsitefacebook.com/elshaheeed.co.uk
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Websites: Websites:
Theory Theory vs. Practicevs. Practice
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Acronym GameAcronym Game
Change My Socks
Chinese Minister of Soy Products
Country Music Singer
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C. M. S.C. M. S.
Content Management
System
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Content = DataContent = Data
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DesignTECH
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Don't Don't Be ScaredBe ScaredNot expensive
Not complicated
If You Need Get Help
- The Internet - Consultant
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Weave Weave WebsWebs
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Weave Weave WebsWebs
WebsiteWebsite
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Weave Weave WebsWebs
WebsiteWebsite
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Email List ManagementEmail List Management
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Eye Catching Email HeadlinesEye Catching Email HeadlinesExample: Documentors
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A3PCON SURVEY EXAMPLEA3PCON SURVEY EXAMPLE
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RECAPRECAP
Define Your GoalsDefine Your Goals
Select the Right Select the Right
Tools to Help YouTools to Help You
Have a Strong BaseHave a Strong Base
Unify Your MediaUnify Your Media
OutputOutput
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RECAPRECAP
Get a PersonalityGet a Personality
Static vs. DynamicStatic vs. Dynamic
Know How and WhyKnow How and Why
They Are UsedThey Are Used
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RECAPRECAP
Understand Both Understand Both Theory And PracticeTheory And Practice
Seek a RealisticSeek a Realistic
Balance of Balance of
Design and TechDesign and Tech
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RECAPRECAP
Don't Freak OutDon't Freak Out
Cross ReferenceCross Reference
Your ContentYour Content
Across SocialAcross Social
PlatformsPlatforms
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RECAPRECAP
Use Email and Use Email and
Surveys IntelligentlySurveys Intelligently