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Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors Mark Finnern SAP Chief Community Evangelist & Mentor Herder
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© 2011 SAP AG. All rights reserved. 2
Entrepreneur and Author Seth Godin in his book Tribes
* Page 30 in Tribes. We need you to lead us.
are SAP’s Tribe
Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.*
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© 2011 SAP AG. All rights reserved. 3
SAP Mentor Initiative
SAP Mentors are the top community influencers of the SAP Ecosystem. Most of the ~140 mentors work for customers or partners of SAP. All of them are hands-on experts of an SAP product or service, as well as excellent champions of community-driven projects.
More at: http://sapmentors.sap.com
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SAP Mentor Magic Example: OpenUI5
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OpenUI5 with a little help from the SAP Mentor Friends
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SAP Executive Michael Reh Announcing OpenUI5 @ SAP TechEd Bangalore 2013
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SAP Mentor Monday Webinar: UI5
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Lesson 1: Select Your Members WiselyCommunity Nominates SAP Mentors
Nomination Process 2x per Year: • March in time for Sapphire• August for
SAP TechEd now SAP d-code
1. Community nominates Candidates [example]
2. Suggestions are collected and talliedExtra weight for nominations from SAP Mentors
3. Final List is assembled using following criteria: Candidate's Expertise, Solution/Regional Needs, Diversity
4. New SAP Mentors are announced publicly via blog post and introduce themselves to the community via a public SAP Mentor Monday Webinar [example]
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Lession 2: Create a Culture of ExcellenceSAP Mentor Magic Foundation
Lead By Example
Passion
Constructive in Your Criticisms
No Culture of Entitlement
Inclusion
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SAP Mentors as Trusted Advisors
Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011
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Lesson 3: Create an Identity
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Mentors Jamming SAP’s Culture #suithugger Campaign Sapphire / SAP TechEd Madrid
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Lesson 4: Fight Measurable KPIs
If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.Antoine de Saint-Exupery
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What Would Marilyn Pratt Do? Flash Mobmostly organized by SAP Mentors [video]
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Lession 5: Have a Graceful ExitSAP Mentor Alumni
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We have just started!Questions? More @ http://sapmentors.sap.com