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Building Your Personal Brand
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THE BIGGEST PERSONAL ENTERTAINMENT BRAND
Great brands = Identifiable icons , simple connections
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Brand: Ryan Seacrest
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WHY BUILD MY BRAND?
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Big Companies, Big People
Great brands = Identifiable icons , simple connections
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Branding is a Modern Day Necessity
• “About two years ago I realised I was no longer a person but a brand” – Martha Stewart
Its up to YOU to create your BRAND and build up your career.
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Branding Makes You Recognisable
• “Your Brand is your FLAVA. It’s the Essence of who you are” – Ana Carrilho
• Brand discovery is about figuring out what you want to do for the rest of your life
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Branding Makes You Desireable
“They can’t hire you if they don’t know you exist” – Ana Carrilho
Give the world a clear and precise picture of who you are
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Branding Creates Opportunity
Some people set trends, others follow trends” – Ana Carrilho
Your competition is BUSY managing their brands. Are YOU in control?
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Branding Puts You In Control “If you don't brand yourself, you can rest assured
that others are branding you. And letting others brand you can be risky business.” – Ana Carrilho
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Who are you?
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Motivation Questions
• What am I passionate about?• What are my personal values?• Where do I see myself in 5 years?• What is important to me?• What motivates me?• How would I like to see the world?• What contribution would I like to make?
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Brand Audit Tool - DESIGN
– D – Dreams, Passions, Calling, Purpose– E – Experiences, Influences, Life Lessons– S – Strengths, Skills, Knowledge– I – Internal Beliefs and Values– G – Goals, Priorities, Vision– N - Natural Gifts and Abilities
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Who am I?
• Create a PERSONAL STATEMENT of 8 Words– “If you can’t describe your position in eight words
or less, you don’t have one” – Seth Godin
• Do a VISION BOARD– Create a visual picture of your ideal career
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What do you have to offer?
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Positioning Questions
• What’s my current reputation?• What’s my greatest strength?• How am I different and how am I valuable?• What characteristics make people intersted in
me?• What’s my greatest accomplishment?
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What do I have to offer?
• Update your CV–My CV has improved from last year on this date
in the following [...] ways–My primary “CV enhancing activity” for the next
90 days is [...]
Create a ONE PAGE AD for yourself - Imagine people are shopping for your services
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How do others see you?
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Connection Questions
• Who do I know who can help me reach my goals?• Who needs to know me so that I can reach my
goals?• What can I do to rapidly expand my professional
network?• How can I add value to the members of my network?• How can I connect different members of my network
for mutual value?• What can I do to nurture my network regularly?
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How do others see me?
• Build up your Industry Network - Database of industry professionals, promoters and bookers– Important additions to my network in the last 90 days
include [...]
• Create your Online Platform – LinkedIn page, Facebook page, Tumblr blog, MySpace, Twitter, Instagram account– My fanbase in the last 90 days has grown by [...]
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PLAN For Your Success
• Brand YOU Objectives– Be SMART
• Brand YOU Strategies – Review your options and possible barriers
• Brand YOU Implementation Plan– Commit to, track, monitor, and adjust your action
plan?"
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Plan of Action
• Shoot showreels in different genres to showcase your versatility
• Offer to MC at your local social gatherings, friend’s parties and church and get it recorded
• Start a blog or website to journal your experiences on set, show recommendations
• Record informational, inspirational segments for new recruits at your workplace
• Create your own “show” and broadcast it on your own YouTube Channel
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Building Your Personal Brand
Thumiso MasohaMarketing Consultant
076 912 2325011 022 2223